so you’re an editor: now what? heather burns vp, educational and training services, ragan...
TRANSCRIPT
So You’re an Editor: Now What?
Heather Burns
VP, Educational and Training Services, Ragan Communications
April 5, 2005
Are you the editor or the …
Chief Ego Massager?Political Navigator?Photo Picker?Copy Polisher?Approval Pryer?Senior Management Apologist?
Getting to know you
Introduce yourself Remember what a real letter looks like? See sample 1.1
Ask questions Focus on them; this isn’t about you
Become a meeting maven What makes an influencer?
Attend a training camp Even if it’s not about publications
Pass it on – your business card, that is
Getting to know you
Send an e-mail See sample 1.2
Study your company Get “organizational”
Ask for help deciphering Be aware of the company’s blue chips
Blue = do it Red = delegate it White = dump it