So You Want an API, eh?HYPERTRENDS GLOBAL INC.

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Why API?Mobile and Device Explosion pushing the need for an API

The Mobile Onslaught…(or why building for the Web isn’t enough anymore)

90% of all Black Friday 2014 Traffic from Mobile Devices

50% of online shopping traffic was Mobile

93% of smartphone owners use their smartphones at home

Apple iPhone App downloads have exceeded 15 Billion (yes Billion) in the App Store

and this is just the beginning…wait…what?!

IoT is coming…err…has arrived2014 was a lot of IoT hype. 2015 is when it gets real. Platforms will evolve.

Wearables (Google Glass, Fitbit, Microsoft Band, Apple Watch)

Home Automation (Nest, Dropcam, Philips Hue)

Smart Devices (Ninja Blocks)

$3 Trillion Market. 3 Billion Connected Devices by 2020

source: www.fitbit.com

Are Enterprises Ready?The short answer…NO

Nearly 60% of Enterprises have less than 1 Mobile Application for Employees and/or Customers.

Employees and Customers are using products from Mobile devices fully expecting first class Mobile experiences - Enterprises are failing to keep up.

Enterprises are unaware of the benefits of the “API Economy”

API Economy?Let subsystems within your business talk to each other. Internal SOA.

Deliver your Software to millions of devices. Get to consumers rapidly. AppStore purchases on the rise.

Integrate your business platform with other businesses and develop new Business Models altogether

Create new Customer and Partner Ecosystems

Build Lean and Mean Systems that plugin with others w/o reinventing the wheel

API First…The *ONLY* way to goHe who will not take computing ubiquity seriously, will perish.

Platforms will win wars - APIs power these platforms

Mobile Apps, Devices, Web Apps, Sub-Systems all interact with a central mothership called the “API”

Destinies of companies are written over APIs (e.g. SalesForce, Facebook and Twitter)

Open up your world to devices and sub-systems.

API StrategiesIdentify Revenue Generators

Expose Core functionality via an API

Crowdsource: Host a Hackathon/Invite people to build stuff using your API

Document and Host your API on Marketplaces like ApiGee, Mashape

Revise API. Finalize Business Models.

Wash. Rinse. Repeat.

How can we help?

Build an API Layer over your existing systems

Build Brand New Products using ApiConnect - Our API First Development Approach

Expose Mission Critical or Revenue Generating sub-systems via APIs for rapid ROI

Evaluate API Strategies and draw Blueprints

Success Stories - TicketSocket.com

HyperTrends creates an API first approach for TicketSocket3.0, instantly tripling revenue.

Largest clients in the industry now on long-term contracts with TS.

Multi-Language/Currency Support all centralized via the API. Phone Apps and Web Apps are just dumb terminals.

Cloud Based Deployment Model.

Success Stories - Spledger.com

HyperTrends creates an API first approach for fundraising Startup Spledger.com.

Android, Web and iPhone App all to use REST based API for all operations.

Partners can build Wordpress Widgets, integrations with other tools directly using an API.

Success Stories - MobileSurfMovies.com

HyperTrends creates an API first approach for video platform MobileSurfMovies.com.

Android, Web and iPhone App all to use REST based API for all operations.

Partners can build Wordpress Widgets, integrations with other tools directly using an API.

Success Stories - Scrapboom.com

HyperTrends creates an API first approach for location based search engine scrapboom.com.

iPhone, Android, Web and Windows Apps use REST based API for all operations.

White-labeled location based access possibilities.

Interested? Contact Us

www.hypertrends.com

Twitter: @hypertrends, @anupmarwadi

800-626-3503