so good football academy 5 year plan

2014

Benjamin Siwale

So Good Football Academy

1/8/2014

SO GOOD FOOTBALL ACADEMY 5 YEAR PLAN

2 | S o G o o d F o o t b a l l A c a d e m y

Mission Statement

We exist to progressively develop professional players and coaches such that we may continue to set

ourselves apart from the competition, whilst maintaining high standards of training for the players and

providing personal growth for our coaches.

Core Values of So Good Football Academy

Integrity – We are committed to the highest sense of integrity encompassing every aspect of

our behavior as members of the Matero community. We strive for high Moral Character, honor,

respect and honesty in all our actions realizing that the strength of a community is based on the

integrity of its members.

Strength in community – We serve as role models, mentors, and leaders seeking not only to

teach others but to learn from their diverse experiences. We take pride in creating and fostering

life enhancing reciprocal relationships, which lead to a strong vibrant community

Individual responsibility for a common goal – For every team endeavor each individual bears

responsibility and plays an important role in reaching the common goal.

Competitive spirit – We use the competitive spirit we develop as teammates to do our best to

become the very best. Our goal is to excel at the highest level while acting and competing in a

way that reflects our core values.

Accountability – To each other, ourselves and for the consequence of decisions

Passion – For loyalty to people and organizations. For the game, training and competition.

Pride – In creating an environment that “creates passion through competition”, players are

given the best opportunity to thrive.

Executive Summary

So Good Football Academy is an entity which will provide grand opportunities for the youth in our

community. By providing well-trained soccer players into the society, it will improve the Zambian

standard of football, benefiting the entire country as our dreams of qualifying to the FIFA World Cup

tournament continue.

Contained in this document (plan) is our vision statement, our aims, and the methods in which we will

be able to achieve our goals.

Unique Selling Proposition

“We’re not the best football academy in town, but we’re the ONLY academy that concentrates 100%

on youth development”


1. Academy Vision

Our vision is to further develop So Good Football Academy as an integral part of the local community,

providing direction and leadership to young footballers of all abilities. We also wish to set up a Coaches

academy in conjunction with the 2 local schools in Matero, giving students of all abilities the chance to

take FAZ coaching badges whilst at school and volunteer either within our academy or within local junior

schools to gain valuable experience. Our long term aim is to develop our own academy infrastructure,

including a focal base with academy pitches, changing rooms and a social area.

2. Team Development

2.1 Aim

We aim to maintain all current teams, increasing to 2 teams in each age group above u13 except u18

and open age where we will maintain 1 team. We also aim to increase the girls’ participation to 3 teams.

2.2 Action Plan

2.2.1 Improve academy - school links, as detailed below.

2.2.2 Train players from Under 20 to take on our junior teams

2.2.3 Appoint new managers in age groups where new teams are needed.

2.2.4 Improve marketing and publicity, making So Good Football Academy the natural academy of

choice for youngsters taking up organized football. Subject to funding being available (see 2.2.7 below),

advertise in the local press for players and volunteer coaches.

2.2.5 Maintain all current teams, ensuring a low turnover of players, regardless of ability.

2.2.6 Transfer players within the academy to provide the most rewarding experience for all, at the

discretion of both managers and after discussion with the player and parents.

2.2.7 Apply to organizations interested in football to fund training of any new managers and coaches,

and to subsidize marketing and publicity for the academy.

3. Academy Management

3.1 Aim

It is an essential development aim to provide clear and effective leadership within the academy

3.2 Targets

3.2.1 To have an effective and properly constituted Management Committee.


3.2.2 Ten person Management Committee to comprise –

President

Chair / General Manager

Secretary / General Manager

Technical Director

Head coach

Treasurer

Schools Liason officer

Volunteer Coordinator

Manager Representative

Parent Representative

3.2.3 To maintain the process of electing and re-electing academy officials at AGM’s and to ensure a

healthy rotation of academy officers, sharing the work amongst those willing to take on the

responsibility.

3.2.4 Publish minutes of committee meetings on the Academy web pages.

3.2.5 Clarify the Constitution with regard to voting rights of Members at meetings.

4. Workforce Development (staff, coaches, tutors, referees, volunteers)

4.1 Aim

To ensure that all teams have at least one FAZ D qualified coach, and to facilitate, encourage and

support the further training of any coach wishing to progress.

4.2 Targets

Improve the level of coaching within the academy, focusing on increasing the number of FAZ C coaches.

4.3 Action Plan

4.3.1 All Teams to have one FAZ D coach.

An up to date database of managers is to be maintained, including contact details and details of training.

All unqualified managers and assistants are to be invited to complete a FAZ D course, at the academy’s

expense.

4.3.2 At least four FAZ C coaches within the academy.

Any coach wishing to progress to FAZ C will be encouraged and supported, including the financial

support necessary to cover any course fees. This is to enable us to provide wider reaching of higher level

coaching. Increase the number of FAZ C coaches from 2 to 4 as soon as possible and preferably within

the next 12 months.


4.3.3 Child Welfare Training

To provide a safe and happy academy, the current welfare officer’s training will be maintained. The

child welfare officer will ensure that all coaches and volunteers in contact with children within the

academy have been checked, hold valid safeguarding certificates and first aid certificates.

4.3.4 Referee Training

Parents and older siblings of players will be encouraged to qualify as referees through academy funding

and contact with the LFA, with a long term aim of creating a pool of qualified referees within the

academy.

4.3.5 FAZ Coach Program

The in-service training provided by FAZ is to be utilized as fully as practically possible.

4.3.6 Youth Coaching Program

The introduction of an education Program for school students to become coaches through FAZ. This will

be carried out with local junior schools through our schools link Program

5. School Academy Links

5.1 Aims

The overall aim is to attract children who are not playing football at that time so that they can be

involved either as just part of a training session or enjoy the social side of the academy. If, through this,

team players are found then this is an extra bonus.

The aims that follow are therefore:

• To attract children from the local area schools for the So Good Football Academy’s Soccer

School

• To attract children for each age group so teams can be formed for both girls and boys

• To attract children and maintain their interest even if they are not team players

• To help to give children life skills

• To link with other sports’ groups, if talents are recognized in other sporting fields, so the

children can be given the chance to extend their sporting skills and knowledge

• To attract parents to the academy so as to use their talents and skills, whether that is on the

coaching side or elsewhere behind the scenes

• Extend parents’ confidence by providing them with chances to be involved with coaching

through course involvement that So Good Football Academy can create

• To help show children’s friends in school just what they are doing when they are playing football

for So Good Football Academy by giving them information through the display boards in school

or through distributed newsletters

• To link with schools so their facilities can be used to full effect. The outside grassy areas lie

unused for most of the year nowadays.


• To provide support for schools if they require help in coaching youngsters when this is not

available from teachers or staff within school. The young coaches Program will facilitate this.

• To maintain our link with OYDC to offer more multi sports sessions with funding from our

partners with So Good Entertainment.

• To develop our links with local secondary schools with the development of coaching

qualifications for 14 yr. olds and above, with the aim of helping local junior school teams after

lesson time, and entering So Good Football Academy as coaches of our younger teams.

• To develop our links with local secondary schools with the development of their school teams

with a possible outlet for players to join So Good Football Academy older teams to develop their

skills and team play.

It is within the remit of the Schools Liaison Officer to connect with the primary schools in Lusaka to

further the process of giving the children of Matero a chance to be fit and healthy in a team-building,

sporting environment. The schools surrounding Matero and others, who, themselves, have shown an

interest, will be part of the initiative.

6. Communication & Marketing

6.1 Aim

We aim to make So Good Football Academy universally recognized throughout Zambia, supported by

local businesses and schools, and respected by all those involved in football and in education in the

country.

6.2 Targets

6.2.1 Continue to seek academy sponsorship.

6.2.2 Target local radio with match reports and information.

6.2.3 Supply photos and match reports to local newspapers.

6.2.4 Procure some 'Celebrity' involvement in academy activities.

6.3 Action Plan

6.3.1 Continue to improve website. Get links from other academy's websites (offering reciprocal links)

and ensure coverage on other websites e.g. Grassroots.

6.3.2 Supply posters and newsletter articles to other local sports' academies, e.g. OYDC, CYSA, and

Chiparamba.

6.3.3 Participate in local tournaments.

6.3.4 Provide caps, clothes etc. to academy Members and supporters.


SO GOOD FOOTBALL ACADEMY GIRLS BEING INTERVIEWED BY MUVI TV.

SO GOOD FOOTBALL ACADEMY PLAYERS AT THEIR HOME GROUND IN MATERO.


SO GOOD FOOTBALL ACADEMY SUPERSTAR TIMOTHY SAKALA PLAYING FOR THE UNDER 20 NATIONAL

TEAM AGAINST OYDC AT THE INDEPENDENCE STADIUM

SO GOOD FOOTBALL ACADEMY PLAYERS AFTER QUALIFYING FOR THE FINAL OF THE LIVINGSTONE CUP


Media

YouTube Channel: Benjamin Siwale or search for So Good Football Academy

Twitter: SoGoodUnited_FA

Facebook Page: So Good Football Academy

Facebook Group: So Good Football Academy

so good football academy 5 year plan

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