snapshot of social media trends 2016
TRANSCRIPT
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Snapshot of Social Media TrendsApril 26, 2016
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Snapshot of Social Media Trends
Snapshot of Social Media TrendsApril 26, 2016
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Snapshot of Social Media TrendsApril 26, 2016
What we’ll cover today
• Social media platforms that are having a breakout year so far
• Trends gaining traction among apps
• Trends happening in social media in general
• New technologies that are going to impact social media
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Snapshot of Social Media TrendsApril 26, 2016
Snapchat
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Snapchat
• Now valued at around $16 billion
Snapshot of Social Media TrendsApril 26, 2016
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Snapchat
•Now valued at around $16 billion
•100 million daily users
Snapshot of Social Media TrendsApril 26, 2016
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Snapchat
•Now valued at around $16 billion
•100 million daily users
•8 billion video views per day
Snapshot of Social Media TrendsApril 26, 2016
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Snapshot of Social Media TrendsApril 26, 2016
Why is Snapchat such a mystery?
• Nearly impossible to grow an organic audience
• No user suggestion page
• No content discovery portal
• No easy way to share snaps
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Snapshot of Social Media TrendsApril 26, 2016
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100% engagement
Snapshot of Social Media TrendsApril 26, 2016
VS.
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Snapshot of Social Media TrendsApril 26, 2016
Slack
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Slack
•Now valued at $2.8 billion
•1.1 million daily users
•Almost half of those users joined this year
Snapshot of Social Media TrendsApril 26, 2016
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Snapshot of Social Media TrendsApril 26, 2016
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The integrations!
•You can set up a chat room in Slack that tells you every time someone mentions you on Twitter.
Snapshot of Social Media Trends
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The integrations!
•You can set up a chat room in Slack that tells you every time someone mentions you on Twitter.
•You can set up a chat room that imports every picture MITpics posts on Instagram.
Snapshot of Social Media TrendsApril 26, 2016
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Snapshot of Social Media TrendsApril 26, 2016
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Snapshot of Social Media TrendsApril 26, 2016
Why you can’t ignore Facebook
• Nearing 3 billion users, and Facebook is actively looking to find its next 3 billion users
• It’s getting “sticker”
• Facebook has the most engaged audiences across demographic segments
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App trends
Snapshot of Social Media TrendsApril 26, 2016
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App trends
•Messaging apps (dark social)
Estimated 70% of social shares are dark
First-time social media user in 2016 will join WhatsApp and Facebook
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App trends
•Push notifications
User engagement can be as high as 80%
Kahuna data reports customizing delivery time can result in conversion increase of 384%
Snapshot of Social Media TrendsApril 26, 2016
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General social media trends
Snapshot of Social Media TrendsApril 26, 2016
Image: ingiteordigital.com
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General trends
•Live-streaming
Periscope has 2 million daily users
350,000 hours of video streamed daily
Snapshot of Social Media TrendsApril 26, 2016
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General trends
•Ads
Snapshot of Social Media TrendsApril 26, 2016
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General trends
•Ads
Snapshot of Social Media TrendsApril 26, 2016
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General trends
•Ads
Snapshot of Social Media TrendsApril 26, 2016
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General trends
•Merging of services
You can request an
Uber ride in Facebook
Snapshot of Social Media TrendsApril 26, 2016
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General trends
•Merging of services
You can request an
Uber ride in Facebook
You can check the
status of a package
Snapshot of Social Media TrendsApril 26, 2016
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Tech innovations
Snapshot of Social Media TrendsApril 26, 2016
Image: rcpmarketing.com
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Virtual reality
Snapshot of Social Media TrendsApril 26, 2016
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Virtual reality
Snapshot of Social Media TrendsApril 26, 2016
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Driverless cars
Snapshot of Social Media TrendsApril 26, 2016
Image: bbc.com
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Snapshot of Social Media TrendsApril 26, 2016
Thank you!