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  • Snapshot of Alcohol Consumption & Related Trends

    Eddie Wirt, Chief Communications & Research Officer

    Katie Weaks, Education & Prevention Manager

  • CONSUMPTION TRENDS

  • Beverage Alcohol Consumption

    $0

    $20

    $40

    $60

    $80

    $100

    $120

    Beer Wine Spirits

    $101

    $30

    $76

    2014 U.S. Annual Sales

    B ill

    io n

    s

    Source: Nielsen

  • “Share of Glass”

    60% 13%

    27%

    2002 Annual Share of Glass

    Beer Wine Spirits

    51% 15%

    34%

    2014 Annual Share of Glass

    Source: Nielsen

  • Projected Growth in Spirits

    Source: Nielsen

  • Projected Growth in Spirits

    72% 13%

    15%

    Gen X Preferences in 1999

    49%

    21%

    30%

    Gen X Preferences in 2009

    42%

    20% 38%

    Millennial Preferences in 2009

    Millennial Preferences in 2019

    ? Source: Beam Suntory

    60%13%

    27%

    2002 Annual Share of Glass

    Beer Wine Spirits

  • Marketing Trends

    Premium Products Vodka, Whiskey & Cognac over-index on trade-up sales

    Hispanics Spirits for social occasions Looking for value

    Women 37% of whiskey drinkers Interested in flavored spirits

    Millennials Surpassed Boomers in numbers More than 25% prefer distilled spirits

  • ABC Fiscal Year-End Sales

    650.0

    700.0

    750.0

    800.0

    850.0

    900.0

    2010 2011 2012 2013 2014 2015

    Actual Sales

    Target

    Year-end sales (millions)

    1.5%

    2.5%

    5.9%

    4.7%

    4.1%

    5.9%

    % = Year over Year Growth 5-yr avg. trend 4.6%

    ABC Markup Increase December 2014

  • ABC Transactions & Bottles

    22.0

    23.0

    24.0

    25.0

    26.0

    27.0

    28.0

    29.0

    30.0

    31.0

    42.0

    44.0

    46.0

    48.0

    50.0

    52.0

    54.0

    56.0

    58.0

    2010 2011 2012 2013 2014 2015

    Bottles Sold

    Transactions 2.3%

    Bottles Sold (millions) 5-yr avg trend 3.5%

    1.9%

    4.4%

    4.4%

    3.3%

    3.3%

    5.2%

    1.7%

    2.4%

    3.5%

    3.5%

    3.0%

    Transactions (millions) 5-yr avg trend 3.5%

  • Gallons Sold

    9.0

    9.5

    10.0

    10.5

    11.0

    11.5

    2010 2011 2012 2013 2014 2015

    2.2%

    2.4% 2.6%

    2.3%

    1.6%

    Gallons Sold (millions) 5-yr avg trend 2.5%

    3.6%

  • Brewery, Winery & Distillery Growth

    0

    50

    100

    150

    200

    250

    300

    350

    400

    2009 2012 2015 2016

    Virginia

    Breweries

    Wineries

    Distilleries

  • CONSUMPTION ISSUES

  • Underage Consumption

    Source: CDC

    High School Youth Risk Behavior Survey, 2015

    National Virginia

    Total Female Male Total Female Male

    Ever drank alcohol (at least one drink of alcohol on at least 1 day during their life)

    63.2 (60.6–65.8)

    15,049 †

    65.3 (61.5–69.0)

    7,518

    61.4 (59.1–63.7)

    7,424

    50.7 47.5–53.9)

    4,995 †

    51.9 (48.3–55.6)

    2,507

    49.6 (45.7–53.5)

    2,463

    Drank alcohol before age 13 years (for the first time other than a few sips)

    17.2 (16.0–18.4)

    15,257

    14.6 (12.7–16.6)

    7,600

    19.7 (17.9–21.5)

    7,547

    14.6 (13.0–16.3)

    5,042

    12.4 (10.6–14.5)

    2,510

    16.4 (14.2–18.9)

    2,502

    Currently drank alcohol (at least one drink of alcohol on at least 1 day during the 30 days before the survey)

    32.8 (30.4–35.2)

    14,114

    33.5 (29.8–37.5)

    7,069

    32.2 (30.4–34.0)

    6,945

    23.4 (21.1–25.8)

    4,680

    23.8 (20.9–27.0)

    2,351

    23.0 (20.3–25.9)

    2,304

    Usually obtained the alcohol they drank by someone giving it to them (during the 30 days before the survey, among students who currently drank alcohol)

    44.1 (41.9–46.4)

    4,436

    48.5 (45.8–51.2)

    2,321

    39.9 (36.8–43.2)

    2,088

    43.9 (39.4–48.6)

    1,103

    46.7 (40.4–53.1)

    579

    41.0 (34.7–47.5)

    520

    Drank five or more drinks of alcohol in a row (within a couple of hours on at least 1 day during the 30 days before the survey)

    17.7 (15.8–19.8)

    14,967

    16.8 (14.4–19.6)

    7,505

    18.6 (16.9–20.5)

    7,356

    11.0 (9.5–12.6)

    4,965

    9.8 (8.1–11.9)

    2,487

    12.1 (10.2–14.3)

    2,449

    Reported that the largest number of drinks they had in a row was 10 or more (within a couple of hours during the 30 days before the survey)

    4.3 (3.6–5.1) 11,597

    2.5 (1.9–3.3)

    5,815

    6.1 (5.1–7.2)

    5,694

    2.1 (1.6–2.6)

    4,698

    1.2 (0.7–2.0)

    2,365

    2.8 (2.0–3.9)

    2,307

    Virginia, Middle School Youth Risk Behavior Survey, 2015

    Total Female Male

    Drank alcohol before age 11 years (for the first time other than a few sips)

    7.9 (6.6–9.6) 2,127

    6.0 (4.8–7.6) 1,092

    9.6 (7.6–12.2) 1,025

    https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H41&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&LCT=LL&COL=S&ROW1=N&ROW2=N&TST=false&C1=&C2=&SC=DEFAULT&SO=ASC&VA=CI&CS=Y&DP=1&QP=G&FG=G1&FR=R1&FS=S1 https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H41&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&LCT=LL&COL=S&ROW1=N&ROW2=N&TST=false&C1=&C2=&SC=DEFAULT&SO=ASC&VA=CI&CS=Y&DP=1&QP=G&FG=G1&FR=R1&FS=S1 https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H41&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&LCT=LL&COL=S&ROW1=N&ROW2=N&TST=false&C1=&C2=&SC=DEFAULT&SO=ASC&VA=CI&CS=Y&DP=1&QP=G&FG=G1&FR=R1&FS=S1 https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H41&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&LCT=LL&COL=S&ROW1=N&ROW2=N&TST=false&C1=&C2=&SC=DEFAULT&SO=ASC&VA=CI&CS=Y&DP=1&QP=G&FG=G1&FR=R1&FS=S1 https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H42&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&LCT=LL&COL=S&ROW1=N&ROW2=N&TST=false&C1=&C2=&SC=DEFAULT&SO=ASC&VA=CI&CS=Y&DP=1&QP=G&FG=G1&FR=R1&FS=S1 https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H42&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&LCT=LL&COL=S&ROW1=N&ROW2=N&TST=false&C1=&C2=&SC=DEFAULT&SO=ASC&VA=CI&CS=Y&DP=1&QP=G&FG=G1&FR=R1&FS=S1 https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H42&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&LCT=LL&COL=S&ROW1=N&ROW2=N&TST=false&C1=&C2=&SC=DEFAULT&SO=ASC&VA=CI&CS=Y&DP=1&QP=G&FG=G1&FR=R1&FS=S1 https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H42&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&LCT=LL&COL=S&ROW1=N&ROW2=N&TST=false&C1=&C2=&SC=DEFAULT&SO=ASC&VA=CI&CS=Y&DP=1&QP=G&FG=G1&FR=R1&FS=S1 https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H43&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&LCT=LL&COL=S&ROW1=N&ROW2=N&TST=false&C1=&C2=&SC=DEFAULT&SO=ASC&VA=CI&CS=Y&DP=1&QP=G&FG=G1&FR=R1&FS=S1 https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H43&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&LCT=LL&COL=S&ROW1=N&ROW2=N&TST=false&C1=&C2=&SC=DEFAULT&SO=ASC&VA=CI&CS=Y&DP=1&QP=G&FG=G1&FR=R1&FS=S1 https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H43&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&LCT=LL&COL=S&ROW1=N&ROW2=N&TST=false&C1=&C2=&SC=DEFAULT&SO=ASC&VA=CI&CS=Y&DP=1&QP=G&FG=G1&FR=R1&FS=S1 https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=C&SID=HS&QID=H43&LID=XX&LID2=SL&YID=2015&YID2=SY&SYID=&EYID=&HT=C03&a

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