CONTENT MARKETINGSTORM

The ingredientsfor cooking up a ...

Want to whip up some

delicious content marketing

but don’t know the recipe?

Pull on your apron and get your utensils out.

Here are the ingredients you need to cook upa content marketing storm.

Content marketing can appear

in the following formats:

Blog posts.

YouTube videos.

News articles, online and in print.

Social media posts.

White papers or email newsletters.

Content marketing can appear

in the following formats:

The most delicious and effective

content marketing should:

Speak to an engaged and relevant audience.

Use visual content.

Be tailored to the medium.

Be share-worthy.

Be easy for marketers to plan and create.

The most delicious and effective

content marketing should:

LAY OUT YOUR INGREDIENTS FIRST

COOKINGTIP

Hate scrambling at the last

minute to find what you need?

Create a content marketing calendar so you know

what to create throughout the year.

Content marketing calendars can be:

Broad, with overarching themes for each month or quarter.

Specific and organised by different marketing campaigns.

Mixture of the two.

A CUP OF ‘UNDERSTANDING YOUR AUDIENCE’

You wouldn’t create a new product without knowing who the target audience is, so why

do it with your content marketing?

PAY YOUR DUES ANDCONDUCT SOME

MARKET RESEARCHINTO YOUR CLIENTS.

Do they communicate via email or social media?

What websites or publications dothey visit for daily news?

When do they consume content online?

USE THIS TOFIND OUT:

Speak to an engaged and relevant audience.

Use visual content.

Be tailored to the medium.

Be share-worthy.

Be easy for marketers to plan and create.

you can use it to target your messages and begin creating content to suit your audience’s behaviours

and interests.

M E N UONCE YOU

KNOW THIS INFORMATION

Make a list of the current marketing assets you have and a list of the content marketing

assets you want.

You’ll be surprised how your ingredients can be repurposed into new and exciting creations.

KEEP IT CONSISTENTBY MEASURING

KEEP IT CONSISTENTBY MEASURING

The last thing you want is for your content to appear as if it was

created by 10 different people.

The last thing you want is for your content to appear as if it was

created by 10 different people.

Create brand guidelines and use these as a reference when creating any content.

Make sure to include information about the target audience, words to use, words to avoid, details of your brand identity and name some

of your major competitors.

A DASH OFCREATIVE FLAIR

Jamie Oliver,

Nigella Lawson

and Rachael Ray...

What dothese people

have in common?

RecipesRecipes

R E C I P E S

They aren’t afraid to experiment and

they aren’t afraid to fail.

RecipesRecipes

R E C I P E S

They aren’t afraid to experiment and

they aren’t afraid to fail.

When it comes to content marketing,

the same applies.

They aren’t afraid to experiment and

they aren’t afraid to fail.

Whether it's new platforms or wacky

content ideas, don't be afraid to try new things

to grab people's attention.

This way, you'll be a brand they remember.

Whether it's new platforms or wacky

content ideas, don't be afraid to try new things

to grab people's attention.

A DOLLOP OFSHAREABILITY

This way, you'll be a brand they remember.

Good for SEO and social

media reach, shareability is

crucial for content that's online and in print.

Hate scrambling at the last

minute to find what you need?

Create a content marketing calendar so you know

what to create throughout the year.

SHARABLE CONTENT IS:

Timely or timeless.

Relatable.

Unique.

Usefulto the

audience.

Need help?

Need help?

Keep your eye on viral videos and articles in your industry and check your Google Analytics to see what’s working for you.

Don’t forget – a catchy title goes a long way. Don’t forget – a catchy title goes a long way.

SPICE IT UPWITH VISUAL CONTENT

The old adage is true,a picture does

tell a thousand words.

Content that utilises imagery gets

94% more views

than text-only content.

SHARABLE CONTENT IS:

Start building a library of relevant images

and videos for your products or services

Timely or timeless.

Relatable.

Unique.

Usefulto the

audience.

Start building a library of relevant images

and videos for your products or services

and pepper these into your content.

DON’T FORGET TO TRACK YOUR SUCCESS

COOKINGTIP

Common metrics include:

Click through rates.

Open rates for eDMs.

Time spent on site.

Shares via social media.

AND LASTLY... THE RIGHTPLATE TO SERVE IT ON

There’s no use making an appetisingand beautiful dish if it’s presented

in a cardboard box.

To succeed in content marketing you needto understand what platforms work best

for different types of content and forvarious audiences.

Visual content works best on most social platforms or blogs, while

LINKEDIN is the perfect platformfor more text-heavy,

industry content.

GOT A LOT OFINFORMATION

TO GET ACROSS?

Do they communicate via email or social media?

What websites or publications dothey visit for daily news?

When do they consume content online?

Simplify it into a video or SlideSharefor maximum impact.

GOT A LOT OFINFORMATION

TO GET ACROSS?

KNOW WHAT’SIN YOUR PANTRY

COOKINGTIP

Worried about starting

from scratch?

Take a look in your marketing pantry first – you

may have more ingredients than you think.

Promotional videos

can be re-edited into informative video

content.

Brochures or newsletters

can be repurposed into articles and blog posts.

White papers or presentations

can be reformatted into SlideShares.

User-generated content

can be used onsocial media.

Make a list of the current marketing assets you have and a list of the content marketing

assets you want.

You’ll be surprised how your ingredients can be repurposed into new and exciting creations.

Are you ready to

whip up a content

marketing storm?

Contact Snap for more information on the best ways to market your current and potential clients.