smx@adtech: mobile local and video search — mattmcgee
TRANSCRIPT
Local Search Tactics for 2009
Matt McGee, Assignment Editor, Search Engine Land
Where We’re Going
• Local Search: Who’s Playing?
• Local Search: Who’s Winning?
• Six Local SEO Tactics
Who’s Playing?
Local Search: Who’s Playing?
Local Search: Who’s Playing?
Local Search: Who’s Playing?
Who’s Winning?
Local Search: Who’s Winning?
(Pssst: Google.com, not Google Maps)
Local Search: Who’s Winning?
Google Maps: 1 visit for every ~30 to Google.com
March, 2009: Google’s Game Changer
March, 2009: Google’s Game Changer
March, 2009: Google’s Game Changer
Six Local SEOTactics
Six Local SEO Tactics
• Separate page for each location
Six Local SEO Tactics
Six Local SEO Tactics
• Separate page for each location
• Write a detailed Location/Directions page
Six Local SEO Tactics
No!
Six Local SEO Tactics
No!
Six Local SEO Tactics
No!
Six Local SEO Tactics
• Separate page for each location
• Write a detailed Location/Directions page
• Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
Six Local SEO Tactics
No: “... click here for directions …”
Yes: “…directions to our downtown Seattle hotel…”
No: “…great selection of products…”
Yes: “…great selection of HDTVs in San Jose…”
Six Local SEO Tactics
• Separate page for each location
• Write a detailed Location/Directions page
• Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
• Standardize & Optimize Business Profiles
Six Local SEO Tactics
GetListed.org
(also UniversalBusinessListing.org)
Six Local SEO Tactics
Six Local SEO Tactics
• Separate page for each location
• Write a detailed Location/Directions page
• Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
• Standardize & Optimize Business Profiles
• Create & acquire citations
Six Local SEO Tactics
Six Local SEO Tactics
• Separate page for each location
• Write a detailed Location/Directions page
• Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
• Standardize & Optimize Business Profiles
• Create & acquire citations
• Acquire/Encourage ratings and reviews
Six Local SEO Tactics
