search in 2013 for smx israel by barry schwartz
TRANSCRIPT
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Welcome
January 26, 2014 Barry Schwartz
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Sponsors
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Advisors• Mayer Reich
• Michael Barnett
• Gilad Sasson
• Olivier Amar
• Roi Hildesheimer
• Eli Feldblum
• Ophir Cohen
• Hillel Fuld
• Aaron Friedman
• Chris Sherman
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Speakers
• 40+ Speakers
• Worldwide
• Hebrew & English
• Vast Topics
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Sessions• Awesome Link Building
Tactics & Ideas
• Universal Analytics
• YouTube, Video Optimization & YouTube Ads
• Big Content Strategies
• Enhanced Campaigns, PLAs & AdWords
• App Store Optimization
• Mobile SEO Techniques
• Bridging: Search Network & Display Ads
• Hebrew SEO
• Online Reputation Management
• Paid Search Expert Tips & Techniques
• Predictive Search: Google Glass, Google Now & Apple Siri
• Recovering From Penalties
• Facebook, Google+ & Twitter Techniques
• Entity Search: Knowledge Graph
• SEOs Give Up Their Best Ideas
• How Marketers Can Deal With [NOT PROVIDED]
• How To Make Sharable Content
• Keynote: Google's John Mueller On Search Quality In 2014
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Search 2013 - 2014Significant Changes In Search Marketing & Future
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Change & Future
• Organic Search
• Paid Search
• Industry & Misc
• Future Changes
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Hummingbird
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Penguin 2.0
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Panda Rolling
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PayDay Loan/Spam Algo
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Merchant Quality
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Mobile Ranking Factor
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Link War
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Knowledge Graph
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Bing Satori
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Predictive Search
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Social Search
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Change & Future
• Organic Search
• Paid Search
• Industry & Misc
• Future Changes
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More Visible Ads
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Bigger Ads
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Bigger Ads
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Google PLAs
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Enhanced Campaigns
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RLSA
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Social Ads
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Image Extensions
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Reviews Extensions
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Extensions Ranking
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Google Keyword Tool
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AdSense Design
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AdSense Responsive
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AdSense Asynchronous
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Change & Future
• Organic Search
• Paid Search
• Industry & Misc
• Future Changes
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Not Provided
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Universal Analytics
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Jill Whalen Retires
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Waze & Google
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Change & Future
• Organic Search
• Paid Search
• Industry & Misc
• Future Changes
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Mobile
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Social
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Predictive
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Quality & Authority
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Change & Future
• Organic Search
• Paid Search
• Industry & Misc
• Future Changes
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Thank You
January 26, 2014 Barry Schwartz