smx israel 2012 - new is always better
Post on 20-Oct-2014
2.442 views
DESCRIPTION
Aviv Manoach's presentation on building an update strategy for your website - presented at the Panda, Freshness and more panel at SMX Israel 2012.TRANSCRIPT
New is Always Better
SMX Israel 2012
A World of Fresh Results
Fresh results require a fresh strategy.
Why?
Users want to get the most relevant and recent information.
Freshness Factors
Onsite: • Adding new pages• Updating existing
content
Offsite:• Creating new links• Changing linking pages
“Push” Strategy
Build:• Updates around an
event schedule
Push:• Updates for breaking
events
“Pull” Strategy
Create:• Long term updating
profile
Plan:• Different tactics for
different events
Start Today
Your users ask for it, you need it. There is no point delaying it.
Hit Refresh
Thank You!Universal McCann Searchhttp://www.usearch.co.il/
@searchmentation
Aviv Manoachhttp://www.manoach.org/
[email protected]@icel