PRESENTED BY:

SOCIAL MEDIA WEEK LAGOS 2014 EVENT PARTNER DECK !

FEBRUARY 17-21, 2014EVENT SUBMISSION OPENS Oct 10EVENT SUBMISSION DEADLINE Dec 6

“Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future.” Ellen McGirt. Senior Writer, Fast Company Magazine

SOCIAL MEDIA WEEK IS A LEADING NEWS AND PUBLISHING SITE AND WORLDWIDE EVENT THAT TAKES PLACE IN 26+ CITIES EACH YEAR.

The mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to social media’s impact on business, society & culture.

GLOBAL PERSPECTIVES. CAPTURED LOCALLY.

SOCIAL MEDIA WEEK GLOBAL REACH

Social Media Week Lagos participants represent a diverse group of learners and creators. With attendees from across Africa and around the world, SMW Lagos explores a wide range of topics including education, entertainment, banking and politics.

SÃO PAULO

LOS ANGELES

SAN FRANCISCO

VANCOUVER

CHICAGO

TORONTO

NEW YORK CITY

WASHINGTON DC

MIAMI

BOGOTA

GLASGOW

LONDONPARIS

HAMBURGCOPENHAGEN

BERLIN

MILANTORINO

LAGOS

MUMBAI

SINGAPORE

SHANGHAI

TOKYO

FEBRUARY CITIESSEPTEMBER CITIESPAST CITIES

MEXICO CITY

OF STREAMED VIDEO VIEWED

SPEAKERS

262,000EVENTS CITIES

500K

60K

SOCIAL

4,000HOURS18,215

ACTIONS

PARTICIPANTS

60K

ABOUT MISSION & GLOBAL REACH

SMW LAGOS 2013 RECEIVED OVER 350 PRESS MENTIONS GLOBALLY, GENERATING MORE THAN 31 MILLION IMPRESSIONS.

Sources included CNN, The Bill & Melinda Gates Foundation, Black Enterprise, EBONY, BBC, ARISE, Bella Naija, The Guardian NG, Channel 0, M-Net, Beat FM, Human IPO, and more.

PRESS MEDIA MENTIONS & INFLUENCE

“For the first time, investors [across Africa] are seen participating massively on the need to leverage the potential of social media in their business. Now is the time for people to get in and boost their usage on the Social Media Week platform.” Errol Barnett - CNN, Inside Africa

Mobile Future & Opportunity

Topics Covered in Press Articles

Music

Jobs + Business

Ethics & Etiquette & Transparency

Broadband

Africa

Banking + Governance

Fashion

Youth + EDU

HASHTAGS2,165 1,1941,005 951 703

691632578

523458413409304256215

573528

#NokiaSMWLagos

#smwEtisalat

#SmwGovernance

#smwStanbic

#SMWLagosLive

#SMWGuess

#smwEME

#smwSuperEagles

#SmwChangeMakers

#smwMobileMoney

#smwBankingSocial

#smwDataNG

#smwLASG

#smwDiasporaVote

#smwBIllboard

#smwBorderless

#smwAfricaLeaders

#smwNolly

# Over the course of the week, more than 117 hashtags were used.

Top mentioned sessions

154

THE SMW AUDIENCE IS MADE UP OF SENIOR MARKETERS, FOUNDERS & ENTREPRENEURS, INFLUENCERS & DIGITALLY CONNECTED CONSUMERS.

Entry Level Professional (0-2 years) 19.9%

Experienced Professional (3+ years) 33.5%

Management (Below C-Level) 19.2%

Founder & Investor 15%

Executive (C-Level) 7.1%

Student 6.3%

CAREER LEVEL

CONNECTING ONLINEBusiness represented span most industries and range from small-medium sized to the world’s largest and most high profile brands.

AUDIENCE REGISTRANT STATISTICS FROM 2013

3.6k

1.5k

1.6k

31.6k31.7M

TwitterFollowers

Facebook Fans

Watching Livestream

Social Mentions

Total Impressions

COMPANY SIZE OF ATTENDEE

31.40% 20.0% 16.4% 6.9% 6.5% 7.3% 3.3% 8.10%

1-10 11-50 51-200

201-500

501-1000

1001-5000

5001-10000

10000+

I was there!

#@#

#

New York

49,862

Milan

48,419

#

Lagos

31,652

Washington DC

21,473

Tokyo 11,890

Singapore

10,871

Copenhagen Hamburg7,955

#

9,529Paris21,391

13,711

Miami

FEBRUARY 2013MOST SOCIAL SMW CITIES

SOCIAL MEDIA WEEK LAGOS IS ONLY IN ITS 2ND YEAR AND HAS ALREADY CLAIMED IT’S PLACE AS A PREMIER CITY FOR THE FEBRUARY EVENT. !Due to it’s scale and impact, SMW LAGOS is considered the largest, tech, new media and business conference on the continent of Africa. It attracts some of the continents most forward thinkers, press, media and brands, together with a sophisticated audience of hyper-connected influencers.

FEBRUARY 2013 MOST SOCIAL SMW CITIES !

LAGOS IN FOCUS AFRICA’S LARGEST TECH + NEW MEDIA CONFERENCE

OF STREAMED VIDEO

SPEAKERS

LAGOS110EVENTS

280K

60K

SOCIAL

158+HOURS140

ACTIONS

2013 FACTS & FIGURES

8.6K

PAR

TIC

IPA

NTS

*These statistics reflect the actual number of people across various platforms using city hashtags, handles, keywords and/or sharing event information during the period of Feb 17 -21, 2013. The analytic tool was Ubervu and was manually reviewed.

SMW LAGOS’S OFFICIAL 2014 THEME IS:

A Connected Africa Is The Future

NUMBER OF ATTENDEES 5,000

EVENT SESSIONS 220

SPEAKERS 400

EXHIBITORS 20

INSTALLATIONS 10

NETWORKING LOUNGES & CO-WORKING SPACES 3

OFFICIAL VENUES 5

VIP PARTIES & SPECIAL EVENTS 5

WHAT TO EXPECT:

55 FOWARD

What’s new this year? In addition to introducing all new satellite content hubs, curated programming, dynamic local content, partnerships, workshops and masterclasses with Nigeria’s brightest minds, Social Media Week Lagos 2014 is getting international! In the spirit of of our 2014 theme, we’ve launched 55 Forward an initiative inviting business, tech, entertainment and media ambassadors from each of Africa’s fifty-five countries to participate during the Social Media Week Lagos conference. !As the epicenter of innovation for the African continent, Lagos will be the stage on which the world’s most influential thought leaders, brands, agencies, startups & digital change makers share best practices, ideas & inspiration.

In a city of 20 million, and on a diverse continent of over 1 billion we believe passionately that the future of digital, social and economic growth inevitably belongs to Africa. SMW Lagos 2014 is about examining the technologies and ideas that are changing the ways we work, live, create & connect now... and into the future.

VISION FOR 2014 BOLDER, BIGGER, BETTER, MORE CONNECTED.

‣ Trends & Future Gazing

‣ Social Governance & Activism

‣ Accessibility & Safety

‣ Second Screen Adaptation

‣ Education & E-Learning

‣ Infrastructure & Economic Development

‣ Charities, Religious Groups & Non-profits

‣ Boarder-less Connectivity

PEGS TRACK POLICY, EDUCATION, GOVERNMENT & SERVICE

MACE TRACK MUSIC, ART, CULTURE & ENTERTAINMENT

‣ Crowdsourcing & Funding For Creatives

‣ The Future of Nollywood

‣ Platforms and Tools

‣ Storytelling & Content Marketing

‣ Health, Sports & Wellness

‣ Design, Art & Photography

‣ Fashion, Tourism, Lifestyle & Food

‣ Music & Entertainment

SESSION FORMATS‣ Panels ‣ Interviews ‣ Keynotes & Talks ‣ Debates ‣ Mixers / Networking ‣ Group Mentor Sessions ‣ Workshops ‣ Master Classes ‣ Concerts & Screenings ‣ Contests & Guided Tours ‣ Interactive Demos

PAST SPEAKERS

Uzoma Dozie, Executive Dir. Diamond Bank

‣Bisi Onasanya, Managing Dir. First Bank

‣Omobola Johnson, ICT Minister of Nigeria

‣Tonye Cole, CEO Sahara Energy

‣Yinka Adegoke, Deputy Editor of Billboard

‣Uche Pedro, CEO of Bella Naija

Abike Dabiri, National Assembly of Nigeria

‣Chika Nwobi, Managing Partner of L5Labs

‣Modupe Ladipo, CEO of EFinA.

Marcus Glover, CEO of GLU Agency

‣Chris Ubosi, CEO of MegaLectrics, BEAT FM

Olubankole “Banky W” Wellington , Musician

Innocent “2face” Idibia, Musician

‣Mark Redgard, CMO of Spinlet

‣Michael Uguw, CEO of Iroko

Bosun Tijani & Femi Longe, Joint CEO’s of CCHub  

‣Bankole Alao, Marketing Manager of Etisalat

‣Ayo Ali, CEO ILLA Sports Media

‣ Big Data & Analytics

‣ Mobile Money & Banking

‣ Job Development & Entrepreneurship

‣ Emerging Technology

‣ The Collaborative Economy

‣ Open & Social Innovation

‣ Telecommunications

‣ Power, Energy & Broadband

BIT TRACK BUSINESS, INNOVATION & TECHNOLOGY

CONTENT & PROGRAMMING

+ Consider how the speaker best conveys their message: either on their own or in an interview format.

+ Are there visuals or media that can be included to enhance the story or experience.

+ What’s the call-to-action or lesson in the speaker’s message?

+ Provide time for audience Q&A.

KEYNOTES SOLO or INTERVIEW

SESSIONS TALKS, ROUNDTABLES, OR PANELS

MASTERCLASSES IMMERSIVE EDUCATION

+ Give context on each speaker’s opinion or perspective, either via presentations or via an introduction from the moderator.

+ Have a strong moderator that does not let the conversation get side-tracked.

+ Connect all of the speakers in advance. + Provide a clear outline of the points to be

discussed. + Provide a short period for audience Q&A.

+ Demand for classes in design, programming, community management, growth hacking and digital branding/strategy has risen since 2013.

+ How can you present the strongest content and take-aways possible to the group?

+ What is the learn-by-doing project you would use to prompt the students to learn a new skill?

A hands-on collaborative learning seminar with project-based tasks to get up to 45 students actively involved in the experience. Classes target a higher skill level audience and are first-come, first-served.

Bringing together several key voices on a given topic that can sound-off on opposing perspectives, provide a rousing dialogue, or elevate the conversation around a current issue to new levels.

A CEO, entrepreneur, or thought leader providing insight on a company or topic that was disruptive in an industry or created a new landscape in the social web that has affected people on a global scale.

“Together with our amazing partners and our growing community, we are passionate about accelerating our understanding of social media’s role in society. We recognize that through collaboration we can deepen our knowledge, share ideas and inspire each other to take full advantage of the incredible opportunities in front of us.” - Toby Daniels - Founder & Executive Director, Social Media Week

60 to 75 minutes45 -90 minutes20-60 minutes

EVENT SUBMISSION OPENS Oct 10

EVENT SUBMISSION DEADLINE Dec 6

CONTENT FORMATS presenting content in ways that will benefit attendees the most

+ Is there a leading voice that can keynote to start the

content track and set the tone? + Short, rapid-fire talks can be challenging: will there be

a coach or rehearsal to insure the talks go smoothly? + Will the presenters use projected decks / visuals? + Will there be a large enough community that will

want to attend this track and dive deep on this

content? + Who will emcee the track and introduce speakers?

CONTENT TRACKS RAPID FIRE, BACK-TO-BACK TALKS

SPECIAL EVENTS DINNERS, PITCH-EVENTS, GATHERINGS

BRAND INTEGRATION EXHIBITION AND MARKETPLACE

+ What makes the event unique or compelling? + Will there be any components that attendees will

want to share or tout to their friends? + How will the event be marketed and promoted? + Do you have a team that can coordinate all details

of the venue, A/V, signage, production, and

livestreaming? + Is this covering the most current content / topics?

+ Physical installation, including WIFI. + Standard furniture and plasma screen + Design and creative strategy support. + Digital branding and onsight physical signage. + Dedicated marketing, promotion & social media.

Providing brands with the opportunity to have a physical presence at the main campus space and showcase your product to all campus attendees.

Independently host a single event, curated gathering, performance, party, breakfast, competition, dinner, or an entire day of category specific programming at a unique venue.

A series of combination talk formats on a given subject or idea, hearing from speakers via short 5 to 10 minute talks, combined with other presentations, keynotes, or interviews over a several hour period.

Please let us know if you would like to consider additional brand integration in the marketplace or exhibition immersive spaces at SMW’s Campus.

3-4 hours 1-3 hours

EVENT SUBMISSION OPENS Oct 10

EVENT SUBMISSION DEADLINE Dec 6

CONTENT FORMATS (CONT’D) enhancing the attendee experience through high-level content, installations & activations

As the Global Headline Sponsor in 2013 NOKIA played an active roll in SMW Lagos’s success. The Nokia Pop Up Photo-Booth at Terra Kulture was a huge hit, engaging attendees in a fun activity while simultaneously displaying the imaging power of Nokia’s product line. Reps were on hand to demo new products to eager consumers.

The centerpiece of Billboard Music Day was an engaging keynote delivered by Yinka Adegoke, Deputy Editor of Billboard Magazine (US) entitled Social Media & The Business of Music. Award winning R&B musician and youth voting activist Banky W added to a panel discussion about maintaining intellectual property in the digital age.

The day long event presented by GUESS included a curated series of talks by Uche Pedro, CEO of Bella Naija on the business of fashion in Nigeria. Other highlights of the day included a style presentation featuring models outfitted in GUESS and an exclusive cocktail party featuring music by DJ Neptune.

David Berkowitz Chief Marketing Officer, MRY

“Digital is revolutionizing the way people connect with each other — and Social Media Week has remained at the forefront of this trend by bringing together some of the most innovative thinkers in marketing, tech and media at its global conferences.”  

CASE STUDIES & TESTIMONIALS

SMW LAGOS + NOKIA

“Social Media Week Lagos ROCKED! The Lagos team delivered all around!”

Carla Eid Head of Social Engagement and Advocacy at Nokia

Iwedi Ojinmah Chief West Africa Football DSTV Online 

“Things could not be better for Nigeria. First our Super Eagles win the third Afcon title and then as if timed perfectly, Social Media Week arrived in Lagos. It also arrived as we found out, with quite a bang and with a huge game plan in tow.”

BEAT 99.9 FM + BILLBOARD

GUESS FASHION DAY

THE 140-CHARACTER RESUME: HOW YOUR SOCIAL FOOTPRINT CAN GET YOU HIRED

The Daily Muse hosted an event at AppNexus in February 2013 that gave the tips and best practices for getting hired through social media, with panelists from NPR, NBC, Mashable, and AppNexus. This popular event generated 1455 social mentions for #smw140resume. Read a recap via Storify here.

SMW NYC CLOSING PARTY

To wrap up the 2013 edition Social Media Week New York, organizers Crowdcentric and MKG, together with Global Headline Sponsor Nokia and supporting party sponsors HouseParty and BuzzFeed hosted the Official Closing VIP Party at The Angel Orensanz Center for Contemporary Art.

WARBY PARKER & GOOGLE+

Eyewear designer Warby Parker teamed up with Google+ to replace the traditional mirror found in eyewear displays. Attendees used Google+ Hangouts where they were able to get feedback from celebrities, influencers and fashion experts.

ALEXIS OHANIAN TELLING US ALL HOW INTERNET MAKES THE WORLD SUCK LESS

BRIAN STELTER & DAVID CARR DISCUSS THE FUTURE OF MEDIA

SCOTT HEIFERMAN PRESENTING IDEAS ON THE POWER OF MEETUPS

CASE STUDIES & TESTIMONIALS

FORD FIESTA MOVEMENT

Kicking off SMWNYC on Tues. Feb 19 at Bloomberg, Scott Monty, Global Head of Social Media, gave a keynote address to launch the new Ford Fiesta Movement, seen by a packed audience of journalists & executives.

PEPSICO GLOBAL TOUR

As part of a global partnership, PepsiCo sent a number of key executives on a tour of three SMW cities, starting in New York, then London and Sáo Paulo. In each city they were able to speak at events & engage with local SMW communities.

Michael Lazerow, CEO of Buddy Media

Bonin Bough, VP of Global Media and Consumer Engagement at Mondelēz International

"Buddy Media is proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team.”

“This year’s Social Media Week was a truly global phenomenon — showcasing borderless brands, via the power of social media. We are proud to have been an integral partner — with PepsiCo employees contributing to discussions and idea exchanges on three continents.”

CREATIVITY & AUTHENTICITY IN SOCIAL AGE WITH BUZZFEED

CROWDFUNDx NYC, TALKS AND LIVE PITCH EVENT

Media site, Buzzfeed, reminded us that, whether we know it or not, the content we share with friends says a lot about our identity. They included best practices for social sharing under the analogy of a cocktail party, providing key take-aways and devices. Check out a recap and video of this session at JWT here.

SMW and Crowdfunder partnered bring together thought leaders in crowdfunding to discuss the latest rulings and share visions for the future of the industry, culminating in a pitch event for a $25k cash prize. Check out more on this event here.

CASE STUDIES & TESTIMONIALS

Dir. Of Communications & Programming N’dada Vaz Afrika 21 ndada@societyhae.com

SMW LAGOS TEAM EVENT PARTNER CONTACT

ABOUT DRAGON AFRICA

Established by Obi Asika and Dragon Associates founder Charlie Methven, Dragon Africa uses its wealth of knowledge and understanding of Africa and Europe, with extensive contacts in the media, government, and financial centres, to address challenges and maximise opportunities for African companies seeking a cutting edge advantage in London and other major financial centres and for companies seeking access to African markets.

ABOUT AFRIKA21

AFRIKA21 was conceptualized as a media and production outfit that could take a multidisciplinary approach to promoting a new vision of Africa in the 21st Century. AFRIKA21 produces online content, multimedia events and public programming with the expressed purpose of reframing the conversation around Africa, creating awareness of the opportunities that exist on the continent and encouraging collaboration. A consulting agency and production house whose programming includes AFRIKA21 Radio, AFRIKA 21 TV, an on-going panels series at the annual South By SouthWest Conference and The AFRIKA21 Mix-tape Project. AFRIKA21 works with institutions, organizations and brands looking to engage Africans on the continent and in the diaspora. AFRIKA21 is a subsidiary of SHAE Creative, Inc whose other properties include Society HAE and The Create Fund.

CONTACT

SOCIAL MEDIA WEEK LAGOS 2014 O V E R V I E W & S P O N S O R S H I P O P P O R T U N I T I E S !FEBRUARY 17-21, 2014

“We are truly excited to be coming back to Lagos and looking forward to working with amazing event partners, sponsors and the entire community to deliver an incredible week of programming.  In our second year in Nigeria we aim to lead the conversation globally and further establish SMW Lagos as the number one new media and communications technology conference on this great continent.” Obi Asika - Chairman, Social Media Week Lagos