agile advocacy - smw dc
TRANSCRIPT
Agile Advocacy: Creating a Successful Social Media Advocacy Campaign
#SMWPT
Kaiya Waddell, Facebook (@kaiyawaddell)
Garth Moore, ONE (@garthmoore)
Deepa Kunapuli, Upworthy (@deepa_k)
Lauren Balog Wright, Powell Tate (@laurenbalog)
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Action: Force Congress to include the Shaheen Amendment in the NDAA Bill
Multiple Touches: Messaged multiple times to supporters, organic and paid promotion behind all content.
Result: 36,000 letters sent to Members of Congress.
Facebook Drives Action: 16,000 letters are not attributable to our email program, and likely came directly from Facebook promotion.
18-Dec 19-Dec 20-Dec 21-Dec 22-Dec 23-Dec 24-Dec0
2000
4000
6000
8000
10000
12000
Likes
Organic push
Paid promotion
Shaheen Amendment: Protecting Our Servicewomen
Agile Advocacy: Creating a Successful Social Media Advocacy Campaign
#SMWPT
Kaiya Waddell, Facebook (@kaiyawaddell)
Garth Moore, ONE (@garthmoore)
Deepa Kunapuli, Upworthy (@deepa_k)
Lauren Balog Wright, Powell Tate (@laurenbalog)