sms presentation fm
DESCRIPTION
TRANSCRIPT
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WHAT ISSMS?
And why do I need it?FM Web Consulting
http://fmwebconsulting.com
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SHORT MESSAGING SYSTEM A system that enables cell phones to send and receive text
messages (maximum of 160 characters) A direct advertising medium Allows collection of mobile numbers via customer opt-in using
keywords sent to a “short code” Customer numbers are added to your messaging database Your business can promote its messages to customers, turning
them into repeat customers Messages shared virally lead to increased customers
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DEFINITIONS Short code: a special shortened phone number to which an SMS or
text message can be sent.– Fewer digits than a 10-digit phone number
Keyword: a custom word you choose to identify your mobile campaign– Best keywords are short and impactful to the target customer
Example: Text PIZZA to 54982 to Receive 10% off
your next delivery from Joe’s Pizza!
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SMS CAMPAIGN BENEFITS
Cost Reach Redemption Speed Control
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WHY DO I NEED SMS? Mobile phones are
always on Mobile phones are
always with us Mobile phones keep
us always connected
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YOUR CUSTOMERS ARE MOBILE.
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YOUR CUSTOMERS WANT TO HEAR FROM YOU.
Over 90% of text messages are opened with minutes
Customers with whom you keep in regular contact spend 67% more
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IS YOUR SITE MOBILE-OPTIMIZED?Businesses are lagging behind consumers in terms of
support and use of mobile.There is significant opportunity for business that
understand thisCommunicate with customers using their medium of
choice - mobile!
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MARKETING INTEGRATIONTie mobile and SMS campaigns into your overall
marketing strategyCustomers are on the go and marketing needs to reflect
that realitySocial media and mobile integration is hot
– Consumers are using their mobile devices to share content on social sites
– Your content can go viral quickly• Make sure you have a robust social media presence
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SMS CAN CREATE INSTANT TRAFFIC FOR YOUR BUSINESSSend hundreds of messages in minutes with a single
clickSegment contacts into unlimited groupsSend mobile coupons, schedule appointment reminders,
announce contests, market new itemsAllow customers to come to you - have them text a
keyword to a short code to join your marketing listDon’t over-promote, but give them value and a reason to
stay on your list
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MOBILE IS PERSONAL
People are with their mobile devices 24/7
The mobile phone is a personal form of technology
Treat messages like a conversation with the customer, while offering them value.
Text a video link to customers with a personalized message - powerful!
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WHY DO I NEED SMS? We provide all your marketing needs all on one
convenient easy to use platform. Call FM Web Consulting Today: 484-393-1248