SMS & 2D løsninger

TONY BIRK JENSEN

MARTS, 2011

• Specialist in Mobile Payment and Mobile Retail Services

• Professional Services

Strategy Deployment Infrastructure Development Implementation

• Established in 2002

Copenhagen Frankfurt Houston London Miami New York San Francisco

• Global Standards Organizations and Workgroups

• Mobilized Payment Schemes

ABOUT CPMABOUT CPM

• Specialist in Mobile Payment

and Mobile Merchant Services

• Enterprise grade end-to-end

• Vertical application suites targeting specific industries

• Professional Services

• Strategy, Deployment, Development, Implementation and life-cycle management

• Strong leadership with relevant

industry experience

• Retail, Financial services, Transport and Government

• Established in 2002

Copenhagen, Frankfurt, Houston, London, Miami, New York, San Francisco

CELLPOINT MOBILECELLPOINT MOBILE

MOBILE GOVERNANCEMOBILE GOVERNANCE

Moving from today’s chaos to the order required by tomorrow’s business needs

to that areAligned with the

business strategy

Order

Silo

services

Chaos

Integrated

services

Structure

SIMPLE ORDER FLOWSIMPLE ORDER FLOW

2. Select journey 3. Review details1. Enter travel info 4. Confirm order

Quick journey selection Clear user feedback

SECURE PAYMENT FLOWSECURE PAYMENT FLOW

1. Select payment

method

3. Payment

completed

2. Enter card details

2. Authorise payment

User defined card names

Optimized input fields

Intuitive storage of cards

ISSUED TICKETSISSUED TICKETS

DRM protected ticket

1. Visual inspection

UIC 918-3 compliant 2-D bar code

2. Machine inspection

CHILD CARE SERVICECHILD CARE SERVICE

Mainframe

Mobile Service

• Estimated cost reduction of 95% annually through mobile self service

• Automatic child care updates

• Mobile notification to parents when changes to

child care is required

• Mobile App. for day care workers / supervisors

• Greatly improves parent satisfaction

• Requires active confirmation from parents

• Improved employee satisfaction

• Simplified processes accessible from the mobile

Installation

• CellPoint Mobile platform installed on-site

• Complete mainframe integration

• Extensive WebSphere MQ integration

WebSphere

MQ

SPEC SAVERSSPEC SAVERS

The Cloud

• One of the world’s largest eye-wear chains

• 1300+ stores globally

• 26.000 employees

Mobile Service

• Estimated cost reduction of 98,5% annually through mobile self service

• Mobile alerts, reminders and updates to

customers

• Mobile services for store associates

• Improves customer service and retention

Installation

• Hosted CellPoint Mobile platform

• Deep ERP integration with proprietary ERP

system

• Direct integration with standard CRM system

ERP

CRM

• The mRetail product line:

Shop, Save, Rewards, Pay

• The mRetail suite aims to counter the proliferation of shopping

and coupon applications, which can feature the competition’s

product and prices while the customer is standing in your store.

• mRetail focuses on the functions that a customer needs most

while shopping in the store • Simple product lookup• Mobile Coupons• Access to loyalty programs and account management• Mobile payment at the point of sale (NFC, 2D Barcode, Stored Value)• Can apply loyalty points to payment for discounts or special offers

• Useful shopping tools to shorten the path to purchase.

• mRetail provides a mobile shopping experience which can be branded and highlighted by the retailer. It can be used “off the shelf” or integrated into an existing mobile web presence.

MRETAILMRETAIL

DEMOSDEMOS

MRETAIL – PRODUCT LOOKUP AND COUPONS

MRETAIL – PRODUCT LOOKUP AND COUPONS

Welcome Screen Typical Product Lookup Typical Coupon

• Store Associate Alerts

• Customer activities and product scans are monitored and reported to the mAssociate application.

• By selecting a customer activity record, the store associate can see relevant details about the customer.

• This information can be used to determine which customers to approach and how to approach them.

• Customer to store associate communication becomes relevant and effective

• Leverage data for future marketing campaign initiatives

MRETAIL EXTENSIONS MRETAIL EXTENSIONS

MRETAIL EXTENSIONS MRETAIL EXTENSIONS

• Customer Coupon PushAssociates can push a coupon on demand for a special discount in response to their

shopping activities or status

MRETAIL – PAYMENT PROCESSMRETAIL – PAYMENT PROCESS

Payment Selection Card Selection Payment Complete

• mSocial - Social integration• Customers can interact with social media directly from

within the applications.

• Feature set includes:

• Facebook JumpStart – Provides a one-touch access

point to a retailers Facebook page, or pre-defined

updates to a personal page.

• Twitter Jumpstart – Allow shoppers faster, in

application access to their twitter feed with ability to

update current status and location

• Product Buzz – Lists in real-time the most popular

products being discussed throughout the social web, or

discussions based on a product, merchant name, or

service.

• Help Me Now – Triggers an alert to store associates

that the customer has a question about a product or

service

MRETAIL EXTENSIONS MRETAIL EXTENSIONS

• Proven, Enterprise-Class Technology

• Mobile Enterprise Framework and the mPoint payments platform

• NFC and 2D barcode payment and product lookup capabilities

• Available now.

• Industry Expertise through Strategic Consulting

• Major partnerships in banking, retail product management and advertising

• Enterprise-class service delivery and operation

• CPM is in the forefront of all things mobile through trade association and industry forum leadership roles

• Mobile Blueprint for Retail - version 2.0 published January 2011

• Mobile Blueprint for Banking – ( in development )

• CPM can help Lowe’s chart a way forward into the mobile

channel and beyond

• Applications - How to do it right.

• The new mRetail suite can be deployed swiftly to provide real

value to Lowe’s through an interactive, in-store shopping

experience for its customers.

WHAT CPM CAN BRING TO YOUR SUCCESS

WHAT CPM CAN BRING TO YOUR SUCCESS

by your customers

NOT by the devices

which together will support consumer and retail needs now

To succeed you need a

and a

Mobile Strategy Mobile Infrastructure

YOUR SUCCESS IN MOBILE PAYMENT WILL BE DECIDED BY

YOUR SUCCESS IN MOBILE PAYMENT WILL BE DECIDED BY