sms money transfer anam v10

8/7/2019 SMS Money Transfer Anam v10

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All content Anam Mobile 2005 except where indicated

Anam Smart Services

SMS Money Transfer


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The $4.9bn SMS opportunity

Global mobile operators are losing out on as muchas $4.9 billion in annual revenue from lostopportunities to create value-added SMS messages,according to new research issued by marketanalysis firm Informa Telecoms & Media..

..The firm reports .total of 2.4 trillion messages for allof 2007,

..strong potential for new SMS-based premium dataservices like banking transfers, advertising andcorporate functionality..

mobile banking services..could generate.. additionalrevenue of $0.0020 for every text message sent..

A s reported on fiercemobilecontent.com 28/8/07


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AnamA s the first company to offer mobile advertising over SMS, A namhelped pioneer the use of new revenue generating SMS applications,including SMS Money Transfer.

A nam delivers new messaging solutions (SM AR T SE RV ICES) formobile operators

Which result in..

Innovative propositions Fresh revenue streams A nd contribute to..

Competitor advantage Improved end customer satisfaction and loyalty


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SMS Money Transfer Allows a user to send money to another person usingstandard text messaging in a secure fashion.

Can be used to pay bills, send a birthday present, as an

alternative to cheques or to send money home (eg ex-pats).

Solution provided by Anam Mobile through its SmartServices platform

Solution uses #CA SH application


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SMS Money Transfer simplicityR egister as # cash user (eg at participating bank ATMs by entering mobile number,

by IVR or other face to face means)

registered #cash user sends text message containing the payment amount directly toanother mobile subscriber as they would any text message by selecting from their mobile devices address book

SMS contains keyword #cash and the amount of money the sender wishes to transfer, e.g.text #cash 200 to send 200 to your mother

B ased on presence of the #cash keyword, Smart Service Message Center invokes#cash payments application server

# cash application server verifies the sender, instructs the sender on how to authorizepayment and instructs the recipient on how to receive


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.. user flow Assume both A & B have registered with #cash.

A composes a text message with the following content: #cash 100 and sends this message to B.

SSMC probes this text message and diverts it to the #cash Application Server for processing.

A is then sent a text message withinformation on the total charge (in the senders currency) for the transaction

the applied FX rate and the amount the recipient is going to receiveinstructions on how to authorize the payment with a one-time transaction release code

A calls the #cash IVR system and enters his PIN. The IVR then reads out the outstandingtransaction and A authorizes the transaction by entering the transaction release code

On successful release code check: 100 (optionally plus charges) is debited to A as a virtual ATM or Debit Card transaction. 100 is credited to the mobile banking account / Debit Card of B.

B receives a text from A I have paid you 50.


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.. B is not bankedB registers as not-banked.

B can cash the received amount with an authorized agentMNO Top-up AgentPartner Agent / Distribution network

Agent must identify himself to #cash application server via IVR call

Payment transaction must be entered by agent

Recipient must release payment using PIN and transaction releasecode

Recipient receives cash and Agent bank account is credited withreceived amount + agent commission


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Target segment - migrants

Remittance B readwinners move from one

place to another and send moneyto their families back home

Mexico - US$25 billion a year of inflow, mainly from the US

Lebanon - US$5 billion a year (almost 26% of GDP)

Huge opportunity betweendeveloped and developingcountries!


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Coverage Shown: Total Telecom, SMS Text News, IHT,

Telecoms.com, The Guardian, The Register, VisionPost

Market feedback4


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Slide 9

j4 whats the value of this slide, its unreadable jonathang, 12/21/2007


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Market opportunity

On $300 remittance to Mexico from USA:B anks charged $8.80US Postal Service charged $10Western Union charged $10.70SMT $MO RE C OMP E TITIVE!!

Wire- transfer companies dominate:70 percent of the remittance market = $4.2billionTotal transaction fees approximately $6billionWestern Union revenues from money

transfers = $1.3 billion (2004)

Source: Government Accountability Office (GAO) report on remittances publishedNovember (2005)


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Market opportunity

Mobile Payments to generate almost $22bn of transactions by 2011 and be adopted by 204m mobilephone users

Hampshire, UK 9th July 2007: Juniper R esearch predicts that P2P fundtransfers and mobile payments in the developing world, together with thecommercialisation in 2009 of NF C (Near Field C ommunications) basedmPayments will generate transactions worth approximately $22bn.There is much to be positive about with mPayments; the ecosystem is evolving intoone where cooperation between the major stakeholders is creating an atmosphere

that is incubating intelligent ways in which we can use the mobile phone for payment.


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Mobile top-up (#top-up)

SMS Money Transfer solution can beextended to allow credit top-ups on prepaymobiles (#top-up)

AdvantagesReduced commission fees paid to normal top-

up channels eg retailers/banksReduced printing and inventory costs of prepay vouchers


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In summary

SMS Money Transfer meansNew revenue streams from remittances andtransactions market

Widening and retaining the subscriber base(value for money and convenience buildsloyalty and encourages subscribers)Competitor advantage through innovation

sms money transfer anam v10

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