Session OneIntroduction to Social Media

Andy Coverdale & LeRoy Hill

B14 Jubilee Graduate Centre18 January 2010

Session One: Schedule

Welcome to Sessions

Introduction to Social Media

Activity: Discussion on Practice

Academic Practice and Social Media

Activity: Discussion on Identity

Digital Identit(y/ies)

1pm Lunch: Further Discussion and Questions

Sessions: Overview

Session One: Monday 18 JanuaryIntroduction to Social Media

Session Two: Friday 5 FebruaryBlogging, Knowledge Sharing, Tagging, Aggregating and Syndicating Content

Session Three: Wednesday 17 FebruarySocial Networking and Collaboration

Online Resourcehttp://www.nottingham.ac.uk/jubileegraduatecentre/training-and-events/events-resources.phtmlOR: http://tiny.cc/ruSBF

Contactjubilee-graduate-centre@nottingham.ac.uk

Twitter#smjgc1

http://www.wordle.net

Social Media Overview

• What is social media?• A social media time-line• Some theories that support social media

Social Media? Social Software?

So what's in a word? Social Media, Social Software, Web 2.0?  "The term 'social software', which is now used to define software that supports group interaction, has only become relatively popular within the last two or more years. However, the core ideas of social software itself enjoy a much longer history, running back to Vannevar Bush's ideas about 'memex' in 1945, and traveling through terms such as Augmentation, Groupware, and CSCW in the 1960s, 70s, 80s, and 90s.”

Christopher Allen:http://www.lifewithalacrity.com/2004/10/tracing_the_evo.html

So what’s with the Web 2.0?

"There is much debate about what exactly is meant by Web 2.0, a term first coined by O'Reilly Media, but broadly speaking, most definitions include the following elements:• the web as platform (i.e. using it to carry out a range of tasks

such as editing, image sharing, email, which previously had to be done via different software packages)

• the participatory web - editing and interacting with other people's web pages, rather than simply reading them

• the web becoming a dynamic and better-organised medium"

http://www.jiscinfonet.ac.uk/infokits/social-software/definition

Reference?

A Working Definition?

Some key words/phrases

• social interaction• highly accessible• scalable publishing techniques• democratization of knowledge content • consumers into content producers• from one to many to many to many 

http://en.wikipedia.org/wiki/Social_media

Common Social Media Principles

• 'bottom-up' development and self-policing communities• user-generated content • ease of use by non-experts• flexibility and convergence of systems• syndication options via news feeds• rating and tagging of content by users

http://www.jiscinfonet.ac.uk/infokits/social-software/definition

Social Media History

http://www.lifewithalacrity.com/2004/10/tracing_the_evo.html

http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.fig1.jpghttp://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/

http://www.attentionscan.com/uploaded_images/social_media_timeline-779402.jpg

Theories supporting social media characteristics

Socio-cultural theory VygotskySocial learning theory Bendura       Constructionism PapertConnectivism      Siemens

http://www.flickr.com/photos/garyhayes/3252497200/in/set-72157613331811096/

http://www.guerrillasocialmedia.com/wp-content/uploads/2009/08/people-and-a-brain-300x224.jpg

Categories of Social Media

Publishing• BLOGS • MICROBLOGS & TUMBLELOGS• CONTENT MANAGEMENT SYSTEMS (CMS)

Publishing• BLOGS • MICROBLOGS & TUMBLELOGS• CONTENT MANAGEMENT SYSTEMS (CMS)

Content Sharing •PHOTO SHARING•VIDEO SHARING•DOCUMENT SHARING•PRESENTATION SHARING

Content Sharing •PHOTO SHARING•VIDEO SHARING•DOCUMENT SHARING•PRESENTATION SHARING

Networking and Collaboration •SOCIAL NETWORKING SITES•SOCIAL NETWORKING PLATFORMS•SOCIAL NETWORK AGGREGATION•WIKIS•WEB CONFERENCING•VIRTUAL WORLDS•DOCUMENT COLLABORATION•SOCIAL ANNOTATION•MINDMAPPING

Tagging, Aggregation and Syndication•SOCIAL BOOKMARKING•ACADEMIC BOOKMARKING & REFERENCING•PERSONAL AGGREGATION•RSS / FEED READER (ONLINE)

•VOIP / INSTANT MESSAGING

URL SHORTENING

MAKING SENSE OF SOCIAL LEARNING with Social Media...

5 categories of learning where social media is being used:

1. IOL - Intra-Organisational Learning - how social media can be used to  keep the employees up to date and up to speed on strategic and other internal initiatives and activities

2. FSL - Formal Structured Learning - how educators (teachers, trainers, learning designers) as well as students can use social media within formal education and training

3. GDL - Group Directed Learning - how groups of individuals - teams, projects, study groups etc - can use social media to work and learn together (Note: a "group" could be as small as two people, so coaching and mentoring falls into this category)

4. PDL - Personal Directed Learning - how individuals can use social media for their own (self-directed) personal or professional learning

5. ASL - Accidental & Serendipitous Learning - how individuals, by using social media, can learn without consciously realising it (aka incidental or random learning)

http://c4lpt.co.uk/handbook/examples2.html

Activity: Discussion on Practice

In your table groups we would like you to discuss and reflect with each other on:

•How you make sense of your academic or professional practice?

•How social media might be useful or disruptive to your academic or professional practice?

Summarise using key words or phrases

Impact on Academic Activity

Key Themes

Social Media & E-learning Openness / Open Education Resources/ Open Course wareAttribution, Referencing, Citing

Social Media and E-Learning

EARLY WEBWeb 1.0 Web technologies

SOCIAL WEBWeb 2.0 Social technologies

• Read-Only• publishing content/courses reading

contentsome interaction with content

• focus mainly on content

• Read-Write Web• sharing information and knowledge• collaborative working and learning

social learning• focus mainly on people 

E-Learning 1.0 was all about delivering content, primarily in the form of online courses, produced by experts - teachers or subject matter experts. E-Learning 2.0 or Social Learning is all about individuals (co-)creating content in a variety of formats and sharing information and knowledge using tools like blogs, wikis, social bookmarking and social networks both within an educational or training context to support a new collaborative approach to learning as well as to support their own personal and group learning and working activities.

- Social Media Academy http://c4lpt.co.uk/handbook/

Copyright, Fair Use and Attribution

Standing on the shoulders of Giants?

What we know is that Social web (peer topeer sharing) has:

• destroyed the business model of the music industry and forced them to rethink the way they do business.

• increased social production and ‘recycling’ of content with and without the permission of original creators.

• has encouraged the increasing use of marsh-ups or remix of other persons work.

http://www.publicsphereproject.org/patterns/pattern.pl/public?pattern_id=176

Example…

http://www.centerforsocialmedia.org/videos/remix_culture/

Is Copy ever Right?

• Copyright is protection for creators/owners and is there also to help promote the creation of culture.

• But copyright also allows individuals to create culture in a different way using existing culture.

• Remix culture is nothing new!

What constitutes fair use?

“Fair use is the right, in some circumstances, to quote copyrighted material without asking permission or paying for it. Fair use enables the creation of new culture, and keeps current copyright holders from being private censors.”

Washington College of Law, the Center for Social Media (http://www.centerforsocialmedia.org/resources/fair_use)

“Fair use is the right, in some circumstances, to quote copyrighted material without asking permission or paying for it. Fair use enables the creation of new culture, and keeps current copyright holders from being private censors.”

Washington College of Law, the Center for Social Media (http://www.centerforsocialmedia.org/resources/fair_use)

Fair use is a copyright principle based on the belief that the public is entitled to freely use portions of copyrighted materials for purposes of commentary and criticism. In its most general sense, a fair use is any copying of copyrighted material done for a limited purpose such as to comment upon, criticize or parody a copyrighted work. (http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview/chapter9/9-a.html)

Fair use is a copyright principle based on the belief that the public is entitled to freely use portions of copyrighted materials for purposes of commentary and criticism. In its most general sense, a fair use is any copying of copyrighted material done for a limited purpose such as to comment upon, criticize or parody a copyrighted work. (http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview/chapter9/9-a.html)

Citation and Attribution

Credit is given in different ways:

• Citing & referencing (more academic)

• Attribution using a creative commons license or alternative.

Credit is given in different ways:

• Citing & referencing (more academic)

• Attribution using a creative commons license or alternative.

Not Sure which to choose?

http://creativecommons.org

Activity: Discussion on Identity

In your table groups we would like you to discuss and reflect with each other on:

•How you make sense of your academic or professional identity?

•How using social media might be useful or disruptive to your academic or professional identity?

Summarise using key words or phrases

Digital Identit(y/ies)

Who are we?How do others see us?

How identity shapes, and is shaped by, our use of Social Media

"The persona an individual presents across all the digital communities in which he or she is represented”

http://thisisme.reading.ac.uk

http://www.mondoinformatico.info/wp-content/uploads/20090718trovare-nuovi-clienti.jpg

Identity: Two Perspectives

Confessional

Process of self-publicity / promotion Branding of ‘self’Formal / professional role(s)Identity is singular, stable and developmentalIdentity is unified across multiple domains

Critical

Identity is socially constructed and culturally mediated‘Confessional’ is determined by dominant social structureIdentity is flexible – in constant fluxIdentity can be multiple, fragmentary and pseudonomicIdentity is diversified across multiple domains

http://www.okcmoa.com/~okcmoa/files/u1/Moore__2003.073.jpg

Identity in Practice

Identity Dichotomies

Public & PrivateWork & LeisureProfessional / Institutional & PersonalFormal & Informal

Contexts

Social, cultural and professionalPhysical, online and virtualCommunities and networksSocial interactions are increasingly distribute – 'networked individualism’Multiple domains – multi-membership

http://richardwiseman.files.wordpress.com/2009/05/question-mark3a.jpg

Digital Identity: Formations

Profiles

Professional / institutionalSite registrations - personal profiles (personas)Self-publishing e.g. Blogs - "About Me”

Professional Development

Digital / online CVsE-Portfolios

Identity Control

Access and privacyPassword management - Open ID

http://www.walyou.com/blog/wp-content/uploads/2009/05/facebook-profile-popup-5.jpg

Digital Identity: Transactions

Modality

Verbal, textual etc.Multimedia – images, video etc.

Activities

Social interaction and participationSocial production and recycling

Artifacts

Formal academic content and referencesInformation and content sharingRecords of social interaction – blog posts and comments, tweets, forum discussions etc.

Digital Identity: Visibility and Reputation

Visibility

‘Digital footprint’New channels of academic discourse and research disseminationWeb presence – academic profileWeb-based academic / professional networking

Reputation

New models of academic peer reviewAcademic status / reputation – physical and online environments?

Activities and artifacts are increasingly searchable / traceableIndividual control, ownership and intellectual propertyOpenness, transparency and trust

Lunch: Further Discussion and Questions

Graduate School Feedback FormsPlease spend a few moments to fill in the feedback forms provided. Thanks.

Our next session is on Friday 5 February:Blogging, Knowledge Sharing, Tagging, Aggregating and Syndicating Content

Online Resourcehttp://www.nottingham.ac.uk/jubileegraduatecentre/training-and-events/events-resources.phtmlOR: http://tiny.cc/ruSBF

Contactjubilee-graduate-centre@nottingham.ac.uk

Twitter#smjgc1

Please do not get the wrong message

http://www.flickr.com/photos/hubspot/3196650975/