SMG TOONS MARKETING REPORT

OCTOBER 2013

Screenvision Promotion

• 6 weeks x 115 screens • Estimated attendance = 513,336 • X 3 impressions per visit = 1,540,008 • Approximate retail value of ad space = $26,130

www.studiomoviegrill.com/Twist.aspx

www.studiomoviegrill.com/Twist.aspx

Email Newsletters

Email Marketing Summary

• 8 Newsletters • 12 Locations • 1,912,051 Emails sent • Open rate = 9.8%

Facebook Summary • Total fans (potential audience) = 226,723 • 3 Posts • Total post reach = 55,012 • Total Likes = 65 • Total Shares = 16 • Total Comments = 7

Marketing Summary

• Screenvision:

o 6 weeks x 115 screens o Estimated attendance = 513,336 o X 3 impressions per visit = 1.5M o Approximate retail value of ad space = $26,130

• Email Marketing:

o 8 Newsletters o 12 Locations o 1,912,051 Emails sent o Open rate = 9.8%

• Facebook:

o Potential Audience = 226,723 o Impressions = 55,012 o Likes = 54

§ Additional viral likes = 15 o Shares =13

§ Additional viral comments = 3 o Comments = 0

§ Additional viral shares = 7 o Clicks = 115

Attendance Summary

LOCATION ATTENDANCE PLANO 93 COPPERFIELD 112 ARLINGTON 153 LEWISVILLE 62 ROYAL 125 CITY CENTRE 313 HOLCOMB BRIDGE 198 SCOTTSDALE 115 WHEATON 198 SPRING VALLEY 56 DULUTH 118 COLLEGE PARK 52 TOTAL 1595  

ATTENDANCE BY LOCATION

PLANO   COPPERFIELD   ARLINGTON  

LEWISVILLE   ROYAL   CITY  CENTRE  

HOLCOMB  BRIDGE   SCOTTSDALE   WHEATON  

SPRING  VALLEY   DULUTH   COLLEGE  PARK  

ATTENDANCE BY MARKET

CHICAGO  

ATLANTA  

INDIANAPOLIS  

PHOENIX  

DALLAS  

HOUSTON  

 

For SMG Series Sponsorship Information

Please contact:

Lynne McQuaker Director of Alternate Programming lmcquaker@studiomoviegrill.com

8350 N. Central Expressway Suite 400

Dallas, Texas 75206