smg toons pound puppies: mission adoption marketing report
DESCRIPTION
Pound Puppies: Mission Adoption appeared in SMG Theaters in April 2013.TRANSCRIPT
April 2013
DALLAS METRO:
Studio Movie Grill Takes On Pound Puppies: Mission Adoption with Local Rescues
Dallas, TX – April 8, 2013; Studio Movie Grill continues with its hit SMG Toons Series with April screenings of Pound Puppies: Mission Adoption, weekends at 11am. Encouraged by last month’s enthusiasm for Bring Your Own Barbie Day, SMG has taken Mission Adoption one step further and has reached out to local rescues to help live puppies find homes. Saturday, April 20, select SMG locations have partnered with local dog rescues and will be hosting an adoption day in front of the theater and collecting donations of puppy chow and other pet supplies. While supplies last, SMG is offering movie passes and copies of the DVD for Pound Puppies: Mission Adoption provided by Shout Factory! as incentives for patrons who adopt a pet or donate at the event. Each participating location has a selected animal rescue with volunteers who will come on site in front of the theaters to show puppies in need of homes and collect donations of pet food and supplies. Pound Puppies: Mission Adoption will be playing every weekend in April at 11am at most SMG locations. Tickets are $2. Designated rescues at participating locations include:
DALLAS METRO: • SMG Plano – Texas Little Cuties • SMG Spring Valley – Take Me Home Pet Rescue • SMG Royal – Furgotten Friends • SMG Lewisville – A Different Breed • SMG Arlington – Shelter2Rescue Coalition
HOUSTON METRO:
• SMG City Centre – Pup Squad • SMG Copperfield – English Bulldog Rescue
ATLANTA METRO:
• SMG Holcomb Bridge – FurKids SCOTTSDALE, AZ:
• SMG Scottsdale – Home Fur Good, Saturday, April 20 • SMG Scottsdale – Forever Loved and Poverty’s Pets, Sunday,
April 21 WHEATON, IL:
• SMG Wheaton – ARF-‐Illinois Pound Puppies: Mission Adoption will be playing every weekend in April at 11am at most SMG locations. Tickets are $2.
### FOR MORE INFORMATION, CONTACT: Betsy Tyurin [email protected]
SMG Dallas Locations
“It’s cool how all the things from our own childhood memories are coming back for our own children to experience as well.”
~Brandi Arivette NotSoAverageMama.com
“We got two dogs adopted and two more who people are very interested in…I also bought a burger and it was fantastic!!”
~ Steven Foster President/Founder
DFW’s Furgotten Friends
“We are very excited to partner on promoting the benefits of adopting a ‘pound puppy!’”
~ Michele Borne Adoption Event Coordinator Take Me Home Pet Rescue
SMG Houston Locations
“I love this collaboration and encourage everyone to take advantage of this special price and donate as well. You don’t have to adopt-‐ Just donate.”
~ Lori Pace A Day In Motherhood
“So hard not to take one of those cute bulldogs home!”
~DJ Hochstetler Manager
Studio Movie Grill, Copperfield
SMG Holcomb Bridge
SMG Wheaton
SMG Scottsdale
“We are very happy, on behalf of our rescue pets, to have this opportunity to show case how wonderfull rescue pet are and what great companions they make!”
~ Virginia Martinez Shelter Director
Home Fur Good Pet Rescue
• .11 SMG Locations played Pound Puppies: Mission Adoption • 12 Dog Rescues collaborated with 10 SMG Theaters to hold a Mission Adoption event with live puppies available to be adopted on April 20, 2013. o Dog Rescues gave out 30 Mission Adoption DVDs
§ A $300 Value o SMG Donated 600 movie passes to patrons who adopted a dog or donated to the rescues § A $6000 Value
o 3 puppies were confirmed adopted that day. • SMG Scottsdale had such demand for the Mission Adoption live puppy adoption event they added an extra day!
• 233 patrons watched Pound Puppies: Mission Adoption on the live adoption day.