SME Think Big event

17 May 2011

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New York Event + Webcast Press Events in UK &

Germany EMEA Registrations @ 16

May:– Partners: 690– Analysts: 9– Press: 2– Employees: 74

London Media attendees: Computer Business Review, Steve Evans V3.co.uk, Dan Worth Lawrence Latif, The Inquirer Sam Trendall, CRN Alex Scroxton, MicroScope Alex Pullin, IT Europa Nigel Sergent, Comms Dealer Will Garside, Channel Pro Gérard Clech, ChannelInsider.fr

Munich Media attendees: Juergen Hill, Computerwoche Peter Pernsteiner, Computern im Handwerk Ulrike Wendel, Computer Reseller News Markus Kien, Funkschau Michael Eckert, TecChannel.de Harald Karcher, Freier Jounalist Sylvia Lösel, IT – Business Waltraud Ritzer, Telecom Handel

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SME Launch – Update

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SME Launch – Webcast Replay

https://avaya.reg4events.com/events/bin/?op=dR&eventid=404088

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SMEs: Where Are They?And Where Are They Spending The Most?

IDC: WW 2010 Share of SMEs & SME IT

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Importance of SME to European Economy

99.8% of European businesses are <25058% of European economy generated by SME’sSource: EuroStat

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What Makes Avaya Relevant in SME

Serving Over 30 Million* SME Users WW• Avaya passed 200,000th IP Office customers• Proven to have the right solution, customised to user needs• Real results that SMEs rely on Avaya every day

Single, SME Solution – Highly Efficient• One platform – enables smallest businesses to grow in scale & capabilities• The industry’s best investment protection and TCO for this segment• Advanced capabilities for mobility, conferencing, UC, CC, video and more

Committed To The World’s Best Partners & Customers• Supporting trusted partners to deliver customized solutions affordably, locally• Supporting & collaborating with SMEs to deliver successful results

• * Dell Oro – 2011Almost 50% more than nearest competitor

* - Source: Dell’Oro

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Avaya Has A Leadership Position #1 Globally and in EMEA

Includes Traditional Key/Hybrid, IP-PBX Small, Hybrid IP-PBX SmallCalendar Year Small Platform Revenue & Line Totals - Dell‘Oro GroupOther vendors in the study: Cisco, IBM, Interactive Intelligence, Mitel, ShoreTel, NEC, Microsoft, Siemens, Alcatel and Aastra* Dell Oro – Revenues 4Q 2010 – Mar 2011

#1 Worldwide - SME Systems19.5% Market Share

(Dell Oro Revenues Calendar 2010)*

“Positive”Gartner Marketscope UC

(Western Europe)0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

2QF09 3QF09 4QF09 1QF10 2QF10 3QF10 4QF10

Canalys EMEA 5-250 Revenue market share

Avaya

Alcatel-Lucent

Aastra

Cisco

Panasonic

Siemens

NEC

Mitel

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Avaya IP Office TodayGreat Opportunity for SME Channels

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One Product. One Model.

It’s a Hybrid.

Easy to Customize, Personalize.

Uniquely reliable & resilient.

Rich Collaboration.

Single, modular platform – from 5 to 1,000 users

Serves entire SME segment, as they grow

No fans, No moving parts. Software, not idle hardware, delivers

resiliency

Browser-based user solutions

170+ compliant applications via Avaya DevConnect

Enables video for small business

workgroups Enriches mobility with call control on

mobile phones Includes 128-party

audio conference bridge

IP, digital, analog or SIP or mix

Greener on IP than the rest

Variety of digital options consume far less energy

Over200,000 systems

Sold

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Summary of Today’s Announcements

Completion of the IP Office integration with BCM and Norstar – Uniquely delivers up to 60% savings– Now includes the millions of installed base M-series and

T-series digital phones– Data migration tool simplifies and speeds partner

upgrades from BCM/Norstar to IP Office Strong traction for the IP Office platform in SME

– 200,000th sale, 7.5M users worldwide– R7.0 adds 95xx, 96xx and B series conferencing units– 100% of former Nortel SPs are signed to sell IP Office

Road ahead will focus on innovation and coverage– Enriched mobility to user’s choice of devices– Flare like experience for SME– Expand markets via hybrid cloud strategy

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And finally: Announcing Avaya SME ContestRewarding Ways to Save and Innovate

Grand prize of $50,000 worth of IP Office equipment and software and $5,000 cash

Five runner up prizes of $10,000 worth of IP Office equipment and software

Contestants only need to:Complete IP Office ROI toolState how they would innovate

their businesses with the savings

www.avaya.com/innovators www.facebook.com/AvayasmallbizWinners to be announced in September 2011 …

Contest Open In: Germany, France, UK

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SME Launch – What Next?

All communication materials (ie Social Media, Newsflashes, Web) will host the webinar download

Summary of attendees will be sent out to theatres Q&A documents to be shared EMEA Marketing – 40% of audience tend to view on-demand

rather than “live”. Will ensure all SMEC Top Partners view content

Driving 7.0 forward:– Distribution Training– Partner Connect Events– Roadshows

– UK/France/Germany

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