european sme week wrexham 2011 - event programme

Monday 3rd October - Friday 7th October

Programme of Events

01978 292092

[email protected]

www.wrexham.gov.uk/businessline

Business Networking

Wrexham Business Exhibition

Free Seminars and Workshops

Business Support Conference

Your Brand as your Value Proposition Keynote Speaker: Chris Hughes formerly of Mars, Pillsbury UK, Dunlop Slazenger

3rd - 7th October

Businessline, in association with Europe Direct of Wrexham County

Borough Council, are delighted to present the following programme of

events, taking place between 3rd and 7th October in Wrexham, to

celebrate European SME Week - a campaign which promotes

enterprise across Europe.

Last year, 1,500 events were held throughout Europe with the

fundamental aim of enabling existing businesses to share their

experience and to develop themselves further. All seminars,

workshops and presentations are open to all businesses, individuals

aiming to start their own enterprise along with students with a business

interest. Events are sure to prove a great opportunity for local

businesspeople to network, exchange ideas and learn new skills. We

very much hope that the events will provide you with new ideas,

knowledge, inspiration and motivation that you will be able to

implement into your business.

The large majority of events are free of charge to attend, however

spaces on seminars are limited and so reserving your place in advance

is essential. To avoid the disappointment of missing out we would very

much encourage you to reserve your place on any seminars of interest

as soon as you can if you are committed to attend.

European SME Week - Wrexham

Monday 3rd October - Friday 7th October

3rd - 7th October


Timetable of Events

Business Networking Morning Sponsored by NWN Media Limited 9:30am - 12:00pm

Public Health Wales Good Health is Good Business 12:30pm - 1:00pm

Introduction to ISO 9001:2008 Quality Management Systems Awareness Session 2:00pm - 4:00pm

Wrexham Business Exhibition 9:00am - 4:30pm

Rachel Clacher of Moneypenny 9:00am - 9:45am

Phil Burrows ICT Advisor of Wrexham County Borough Council 10:30am - 11:30am

Dr Rosalind Jones of the Chartered Institute of Marketing 12:00pm - 1:00pm

Gareth Hatton of Businessline - Wrexham County Borough Council 1:30pm - 1:50pm

Informal Networking Session 2:00pm - 2:40pm

The Toyota Way 3:00pm - 4:00pm Digital Marketing 360 Degrees 10:00am - 12:00pm

The Value of Coaching for SMEs in Complex Times 10:00am - 12:00pm

Business Protection / Pension Reform 3:00pm - 5:00pm

Video Marketing for Business Impact 4:00pm - 5:00pm

Brain Profiling for Business Results 4:00pm - 6:00pm

Creative Problem Solving 6:30pm - 8:30pm

Monday 3rd October Pages: 1 - 4

Tuesday 4th October Pages: 5 - 14

3rd - 7th October


Timetable of Events

Wednesday 5th October Pages: 15 - 18

How to Tender Workshop 9:00am - 12:00pm

Introduction to ISO 14001:2004 Environmental Management Awareness Session 10:00am - 12:00pm

Marketing for Success 3:00pm - 5:00pm

Launching into Business for Under 30s 3:30pm - 4:30pm

Thursday 6th October Pages: 19 - 25

Wrexham Business Support Conference 10:00am - 4:00pm

Luck is not a Strategy - Ways to Grow Profitable Referrals 9:30am - 11:30am

The Benefits and Quick Wins of Environmental Management Systems 10:00am - 12:00pm

Make Diversity your Business 2:00pm - 3:30pm

A Career Expert 3:00pm - 5:00pm

IP Taster Helping your Business to Profit from Ideas 3:30pm - 5:30pm

Friday 7th October Pages: 26 - 35

Simple Health and Safety for SMEs 9:15am - 10:45am

The Perfect Start-up Plan 9:30am - 10:30am

Your Brand as your Value Proposition Keynote Speaker: Chris Hughes 10:00am - 1:30pm

Fire Safety Law as it Affects You 3:00pm - 4:30pm

Releasing Time to Lead 3:30pm - 5:30pm

Bilingualism in Business 4:00pm - 6:00pm

Monday 3rd October

Are you a business person who needs: • new customers • new suppliers • new partnerships and alliances to expand your social and professional networks? The launch event for European SME Week – Wrexham, will provide

you with a great opportunity to market your unique selling point (USP) to the maximum amount of people in the minimum amount of time. Delegates will take part in a carefully choreographed round of seated 3-minute conversations with representatives from other businesses in attendance. Once you have identified people of specific interest to you and your business through the speed networking session, you will be able to have more in-depth discussions during an open networking period at the end of the event. This event isn't solely aimed at selling to each other; the aim is to expand your own network of contacts in a variety of ways that will benefit your business. Remember you will need:

• a carefully prepared self-introduction, including your USP • a quantity of business cards • your diary to book follow-up meetings

Event continues on next page Page: 1

Business Networking Morning

Sponsored by NWN Media Limited

9:30am - 12:00pm | Plas Pentwyn | £5

Monday 3rd October

All delegates in attendance will also be entered into a free prize draw, with the following prizes being available to be won:

• A FREE quarter page advert within an edition of the Leader to the value of £250, which will be presented by event sponsors NWN Media Limited.

• A mailing list consisting of 100 business contacts, including

named decision makers, tailored to your needs in terms of business size, type, location etc. This prize will be presented by Businessline.

Agenda:

9:30am - Arrival and Welcome 10:00am - Networking Session 11:00am - Prize draw 11:15am - Informal Networking and Lunch 12:00pm - Finish

Monday 3rd October, 9:30am-12:00pm Plas Pentwyn, Castle Road, Coedpoeth, Wrexham LL11 3NA Sat Nav: LL11 3NU Ticket £5 – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event Sponsor: www.leaderlive.co.uk Event Co-ordinator: www.wrexham.gov.uk/businessline

Business Networking Morning

Sponsored by NWN Media Limited

9:30am - 12:00pm | Plas Pentwyn | £5

Page: 2

Monday 3rd October

Good health improves an individual’s quality of life, and a focus on their well-being can also add value to organisations by promoting better health and increasing motivation and engagement of employees, in turn helping to drive increases in productivity and profitability. In other words the benefits of health and well-being extend far beyond avoiding or reducing the costs of absence or poor performance. But this requires a changed perception of health and well-being, and a willingness from both employers and employees to invest resources and change behaviour.

Not just health and safety but also health and well-being All organisations must ensure compliance with health and safety and other relevant employment law, through good health and safety management, prevention, and reducing exposure to risk. This will undoubtedly help to save costs and prevent ill-health and accidents. However, in order to realise the potential added value of raised productivity, organisations will need to extend their agenda to health and well-being. Yes smaller organisations can implement health and well-being initiatives. There is little cost in promoting schemes to encourage active travel to work, ensuring sickness-absence management policies are set and adhered to, and providing advice and guidance on healthy working and living to their own staff.

Monday 3rd October, 12:30pm-1:00pm Plas Pentwyn, Castle Road, Coedpoeth, Wrexham LL11 3NA Sat Nav: LL11 3NU Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Public Health Wales www.publichealthwales.wales.nhs.uk

Page: 3

Public Health Wales Good Health is Good Business

12:30pm - 1:00pm | Plas Pentwyn | Free Event

Monday 3rd October

Introduction to ISO 9001:2008 Quality Management Systems Awareness Session

2:00pm - 4:00pm | Guildhall | Free Event

• Concept of business management with regard to quality management. What does it all mean?

• Benefits of Quality Management system and ISO 9001 – how it can benefit a company and enable them to stand out during the tendering process.

• Explanation of how to set up a QMS that fits the business requirements

• How the system should operate successfully

• Developing a Quality Policy

• What do you actually need to do? Brief explanation of what the requirements of the standard are

Accreditation and 3rd party accreditation/certification – background information

Monday 3rd October 2:00pm – 4:00pm Committee Room 3 - The Guildhall, Wrexham, LL11 1AY Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by BQMC www.bqmc.co.uk/

Page: 4

Tuesday 4th October

With a showcase of up to 35 exhibitors from a diverse range of market sectors, along with various professional bodies, the Wrexham Business Exhibition will prove to be an event not to be missed during European SME Week, by anyone with a business interest in Wrexham and the surrounding areas. Entry will be free of charge on a drop in basis, between 10am - 4:30pm. The exhibition will not only present delegates with an excellent chance to form new contacts, identify new opportunities and take advantage of various discounts available on the day, but you will also have the opportunity to attend free presentations, hosted by a number of guest speakers. All delegates who register their attendance on the day will also be entered into a FREE prize draw, with the lucky winner receiving a free complementary ticket to attend the weeks Keynote speaker event on Friday 7th October. Part of the exhibition will be dedicated to raising the profile of new businesses who have started trading within the last five years with over half of the stands being allocated to more established companies. The timetable for presentations taking place as part of the exhibition is as follows, if you would like to pre-register your place for any of the talks, please contact Businessline - email: [email protected], telephone: 01978 292092



9:00am - 4:30pm | Wrexham Memorial Hall | Free Event

Tuesday 4th October

Rachel Clacher of Moneypenny 9:00am – 9:45am

Since starting up in 2000 Moneypenny have progressed to be the UK market leader within their field, winning the Queen’s Award for Enterprise and Innovation as well as being nominated by the Sunday Times as one of the Best 100 Places to Work in the UK. With hands-on experience of starting and developing a new business Rachel will share her experience to help local businesses to discover the lessons her company has learnt along the way. She will also detail how the Moneypenny ethos can be applied to businesses, ensuring customers not only come first but become the essence of their business. The business exhibition will officially be opened at 10:00am after this presentation.

Phil Burrows ICT Advisor of Wrexham County Borough Council - 10:30am – 11:30am

Viruses, Hackers and Threats to your Business Data Explained: Your Business Data is often a core part of your business, protecting it is important. It is threatened by viruses, thieves and even mishaps on a daily basis. Could you cope if you lost it? If your PC was stolen it might have your CRM database and accounts program on it, not only would you lose this data and possibly suffer financial lose because of it, but the Information Commissioner's Office (ICO) could fine you up to £500,000. No Computer system is unhackable, most computer systems are vulnerable to attack from an online source. One virus encrypts your data and then asks you to pay to get it unencrypted! Understanding the threats means you can be proactive and have measures in place before the event. From Viruses to Data Encryption this presentation is presented in plain English and is easy to understand.




Tuesday 4th October

Dr Rosalind Jones MBA, PhD, PGCertHE, Chartered Marketer MCIM Lecturer in Marketing - Bangor Business School 12:00pm – 1:00pm

Roz is Co-Chair of the Entrepreneurial & Small Business Marketing Special Interest Group and Member of the Academy of Marketing (MAM). She is also a ‘Chartered Marketer’ for the Chartered Institute of Marketing (CIM)- Member of the Chartered Institute of Marketing (MCIM) and CIM SME Ambassador for the North Wales Region.

On behalf of the Chartered Institute of Marketing Roz will be delivering a presentation which addresses why SMEs are important for the region, issues and challenges for small businesses from a marketing perspective, cost-effective marketing strategies, together with using entrepreneurial approaches to marketing.

With Roz’s experience in the field of marketing, this presentation is sure to be informative providing delegates with inspiration and ideas they can take back and incorporate into their businesses.

Gareth Hatton of Businessline Wrexham County Borough Council 1:30pm - 1:50pm

Businessline is a professional business information service located within Wrexham Library. Join Gareth for an informative presentation showcasing the range of FREE services and specialist resources

available to both new and existing businesses, which could help you target new customers, research your market, check the credit worthiness of your suppliers etc, start a business and much more.




Tuesday 4th October

Informal Networking Session 2:00pm - 2:40pm

Drop in from 2:00pm for a FREE and informal business networking session, which will allow delegates to casually introduce themselves to other businesses in attendance and exchange business cards through a relaxed and unstructured format.

The Toyota Way 3:00pm - 4:00pm

By attending this seminar, you will gain an insight into the way Toyota manages its business and its people, using a combination of the renowned Toyota Production System and its management culture of "The Toyota Way".

Page: 8



Tuesday 4th October 9:00am – 4:30pm Wrexham Memorial Hall, Bodhyfryd, Wrecsam LL12 7AG Event coordinated by Businessline and Europe Direct of Wrexham County Borough Council

Tuesday 4th October

Online marketing is now an essential part of any successful small

business. The pace of change is, however, bewildering, as are the

products and services on offer.

Come with me on a 2 hour sprint on the inside track of all the market

leading tools in digital marketing, from social media to pay per click,

search engine visibility to smart phone apps.

Get informed and make better investment choices. Check out comments

from those who have attended my seminars here

http://www.linkedin.com/in/davidtaylorwebmedia

Tuesday 4th October 10:00am – 12:00pm Committee Room 1 - The Guildhall, Wrexham, LL11 1AY Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by David Taylor Webmedia www.davidtaylorwebmedia.com

Digital Marketing 360 Degrees

10:00am - 12:00pm | Guildhall | Free Event

Page: 9

Tuesday 4th October

This is a workshop exploring how supporting business owners through

executive coaching can help an organisation develop resilience and

flexibility. It is aimed at business owners who recognise that just

working harder with outdated models, will not produce new outcomes.

Difficult times produce pressures on all aspects of a business and it is

important not to go into paralysis but see the opportunities that do exist

for businesses flexible enough to adapt quickly to a rapidly changing

market.

Tuesday 4th October 10:00am – 12:00pm Committee Room 2 - The Guildhall, Wrexham, LL11 1AY Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Integral Life Centre www.integrallifecentre.org/

The Value of Coaching for SMEs in Complex Times


Page: 10

Tuesday 4th October

Business Protection

Many businesses would be severely affected if one or more of the key

personnel were to die, leading to problems such as loss of confidence

in the company, withdrawal of credit facilities, in extreme

circumstances it could even lead to bankruptcy of the company. This

presentation will cover:

• Identifying who can benefit from business protection

• The benefit of having business protection

Pension Reform, New Employee Responsibilities, Commence

October 2012

In December 2006, the Government published a White Paper, outlining

its workplace pension reform. The new employer responsibilities start

from October 2012.

Tuesday 4th October 3:00pm – 5:00pm Committee Room 1 - The Guildhall, Wrexham, LL11 1AY Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Cummings Financial Advisers Limited www.cumminsifa.co.uk/

Business Protection / Pension Reform


Page: 11

Tuesday 4th October

Video has an inherent appeal to audiences. In the context of

marketing, video can be used to enhance the consumer experience by

educating and exciting the viewer about your services, putting face to a

company and bringing your products to life. The seminar will focus on

website video production in particular and delegates will learn:- why

use video, where to use video, SEO benefits, main benefits of video

and how well produced video can get results.

Tuesday 4th October 4:00pm – 5:00pm Committee Room 2 - The Guildhall, Wrexham, LL11 1AY Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Knew Productions Ltd www.knewproductions.co.uk

Video Marketing for Business Impact


Page: 12

Tuesday 4th October

A presentation packed with interactive activities and brain games which

illustrates how thinking preferences have a huge impact on business

success and failure. A discussion on how companies can identify the

thinking skills of their employees and then re-form teams to ensure that

results improve. An analysis of how brain profiling can resolve conflict,

improve working relationships and lead to better employee involvement

and support.

Tuesday 4th October 4:00pm – 6:00pm Training Suite Wrexham Library, Rhosddu Road, Wrexham, LL11 1AU Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Stillmuchtooffer Ltd www.stillmuchtooffer.co.uk

Brain Profiling for Business Results

4:00pm - 6:00pm | Wrexham Library | Free Event

Page: 13

Tuesday 4th October

Creative Problem Solving


Ever wondered why it is that the same old problems keep cropping up and refuse to go away. It may be that you have not given them the time or imagination needed to solve them for good. Find out how to solve business problems and implement them effectively for long term results.

This workshop highlights the crucial steps needed to solve business problems and improve business performance. During the workshop you will be encouraged to think about a problem that prevents your business from moving forward and share that problem with others in a structured, yet creative way, to identify potential solutions and agree upon future actions.

Once you begin to solve problems creatively, you begin to solve the root causes rather than merely responding to adverse effects, and the problem then disappears forever. Creative problem solving is not an elusive skill possessed by the few, it is more about taking a step back and adopting a different state of mind.

During the workshop we will cover the following areas:

• Differences between creativity and innovation.

• Generation of ideas and solutions.

• Testing and evaluating ideas.

• Developing and embedding solutions.

Join this event for an informal and lively experience in creative problem solving for

the open minded! You will also gain further information about the LMW project and

ways to gain valuable information, attend future events and take advantage of

services available.

Tuesday 4th October 6:30pm – 8:30pm Training Suite Wrexham Library, Rhosddu Road, Wrexham, LL11 1AU Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Leadership and Management Wales www.lmw.org.uk www.glyndwr.ac.uk

Page: 14

Wednesday 5th October

This workshop provides an introduction into the world of tendering and

an overview of the obstacles and practicalities of tendering to the

public sector. We will look at ways of sourcing tenders, how to fill them

in and what you need to do in order to win tenders.

Workshop Agenda:

9:15 Registration Tea/Coffee

9:30 Guide to tendering Part 1

11:00 Mid morning break Tea/Coffee

11.15 Guide to tendering Part 2

12:30 Lunch and end of workshop

Page: 15

How to Tender Workshop

9:00am - 12:00pm | Bersham Enterprise Centre | Free Event

Wednesday 5th October 9:15am – 12:30pm Bersham Enterprise Park, Rhostyllen, Wrexham LL14 4EG Booking essential, to reserve your place please contact;

Telephone: 01248 672610 | Email: [email protected]

Event presented by the Welsh Government’s Supplier Development Service


• Concept of business management with regard to environmental management. What does it all mean?

• Benefits of an Environmental Management System (EMS) and ISO 14001 - how it can benefit a company and enable them to stand out during the tendering process.

• Explanation of how to set up a EMS that fits the business requirements.

• How the system should operate successfully.

• Developing an Environmental Policy.

• What do you actually need to do? Brief explanation of what the requirements of the standard are.

• Accreditation and 3rd party accreditation / certification. - background information.

Wednesday 5th October 10:00am – 12:00pm Committee Room 1 - The Guildhall, Wrexham, LL11 1AY Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by BQMC www.bqmc.co.uk/

Introduction to ISO 14001:2004 Environmental Management Awareness Session


Page: 16


This two hour session will help you identify the essential elements of

your marketing plan. This is a practical workshop covering:- marketing

plans, market research, launching new products, the marketing mix,

your market access plan.

Wednesday 5th October 3:00pm – 5:00pm Committee Room 2 - The Guildhall, Wrexham, LL11 1AY Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected]

Event presented by Pharmamatrix UK

www.pharmamatrixuk.com

Marketing for Success


Page: 17


Launch is a new project for under 30s living in rural Wrexham who

want to start their own business. Launch is offering advice and financial

support for individuals who are looking to start up.

This session will cover the basics of the project and what we can offer

you, as well as showing you all the other support available to young

entrepreneurs.

Wednesday 5th October 3:30pm – 4:30pm Training Suite Wrexham Library, Rhosddu Road, Wrexham, LL11 1AU Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Launch – Northern Marches Cymru www.wrexham.gov.uk/business

Launching into Business for Under 30s


Page: 18

Thursday 6th October

Are you interested to learn of the availability of support services your business could take advantage of, from a number of organisations, all under one roof?

The Business Support Conference will provide both aspiring and established businesses, with an excellent opportunity to listen to presentations from representatives of a number of organisations, over-viewing in an easy to follow format, the support services each body are able to provide. The fundamental aim of the event is to simply focus on supporting businesses to achieve their full potential through detailing the comprehensive range of support available. You will also have the chance to speak to any organisations of interest after the presentations have ceased during an open exhibition.

10:00 -10:15 Arrival and refreshments

10:15-10:25 Welcome

10:25-10:40 Welsh Government

10:40-10:55 Go Wales

10:55-11:10 Finance Wales

11:10-11:25 Business Support - Wrexham County Borough Council

11:25-11:40 Wrexham Family Information Service

11:40-11:55 Glyndwr Innovations

11:55-12:30 Lunch

12:30-12:45 Prince’s Trust

12:45-13:00 Businessline - Wrexham County Borough Council

13:00-13:15 Enterprise Europe Network

13:15-13:50 HMRC

13:50-14:20 Economic Development Agency Maerkischer Kreis

14:20-16:00 Meet organisations - Trade stand exhibition

16:00 Finish

Wrexham Business Support Conference

10:00am - 4:00pm | Atrium Suite - Redwither Tower | Free Event



Page: 20

In addition to the business support services presenting at the event, an number of additional organisations will also be exhibiting at the event and will be only to happy to provide information on how they are able to help your business. Thursday 6th October 10:00am – 4:00pm Atrium Suite, Redwither Tower, Wrexham Industrial Estate, Wrexham LL13 9XT Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected]

Wrexham Business Support Conference

10:00am - 4:00pm | Atrium Suite - Redwither Tower | Free Event


This seminar is for anyone who runs a business or is in sales. At the

end of it you will have specific, usable marketing strategies to grow

your business with intentional referrals. These strategies are

purposefully designed and if you use them within 21 days or less they

will begin to put new sales or money into your account.

A referral is the easiest, quickest and usually the most profitable. So if

you’d like to make less cold-calls and have more referrals this is a

must.

Richard grew one of his businesses from 10K investment to an annual

turnover of over £10 Million in just 7 years.

Thursday 6th October 9:30am – 11:30am Bersham Enterprise Park, Rhostyllen, Wrexham LL14 4EG Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected]

Event presented by Progress People www.progress-people.com

Luck is not a Strategy - Ways to Grow Profitable Referrals

9:30am - 11:30am | Bersham Enterprise Centre | Free Event

Page: 21


This workshop is for both those companies who are new to

environmental management and those looking to breathe new life into

their Environmental Management Systems (EMS).

Through a number of case studies and practical exercises, the session

will highlight the key benefits of developing an EMS, the key activities

that should be covered in an EMS and importantly, how to implement

an EMS quickly and effectively.

Thursday 6th October 10:00am – 12:00pm Committee Room 2 - The Guildhall, Wrexham, LL11 1AY Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected]

Event presented by

EDP Health Safety & Environmental Consultants Ltd

www.edp-uk.com

The Benefits and Quick Wins of Environmental Management Systems


Page: 22


Thursday 6th October 2:00pm – 3:30pm Bersham Enterprise Park, Rhostyllen, Wrexham LL14 4EG Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Celia Hart of Wrexham County Borough Council www.wrexham.gov.uk/equality

Page: 23

Make Diversity your Business

2:00pm - 3:30pm | Bersham Enterprise Centre | Free Event

Want to know more about how you can make sure your business is attractive to the widest range of people possible and secure the most talented staff? Then this session is for you.

These are difficult times - whatever business you are you cannot can afford to turn away valuable custom or to waste the talents of their workforce, and no-one wants to end up on the wrong side of the law!

Many businesses risk turning away valuable business because they are failing to take account of the changing population. There are around 10 million disabled people in the UK.

So what’s the secret to making your business more accessible so that you can tap into the skills and spending power of this and other huge markets? Its not as difficult or costly as you might think!

Celia Hart, Equality Manager from Wrexham County Borough Council will lead the session where you will learn a few simple steps you can take to make your business more attractive to a wider range of people and how you can stay on the right side of the law. You will also learn more about what equality and human rights laws mean to your business.


Organisations need to recognise that leadership talent cannot be funnelled into a single model of leadership but needs to include a focus on Leaders of Expertise as well as Leaders of People.

For most organisations career and talent management is based on an assumption that leadership is about managing people. Quite often talented individuals are promoted to a leadership role because of their capability in their field of expertise. The unintended consequence is the Leader is left unable to perform effectively despite being put on training course after training course to learn people skills. The Leader of Expertise finds that people management takes up too much of their time so they have less time to focus on what they are good at, and their expertise is lost from the business. At the same time the people they lead are unable to perform effectively.

The key learning points from this workshop will be:

• The difference between Leaders of Expertise and Leaders of People

• The importance of recognising and developing career maps for Leaders of Expertise

• How to introduce Development Plans and Performance Measures for Leaders of Expertise.

• The organisational benefits of promoting Leaders of Expertise to key strategic positions

Thursday 6th October 3:00pm – 5:00pm Committee Room 2 - The Guildhall, Wrexham, LL11 1AY Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected]

Event presented by Fortitude Development Limited

www.fortitudedevelopment.co.uk

A Career Expert


Page: 24


This taster session will help businesses and innovators to profit from

their ideas. It covers Patents, Trade Marks, Designs and Copyright,

helping you to identify the assets you already have, to protect them

and to profit from them, and showing how the Welsh Government can

help.

The session will be delivered by Nia Roberts, Intellectual Property

Manager with the Welsh Government. Nia is a Chartered Patent

Attorney and is keen to help Welsh businesses to protect, profit from

and manage their innovative ideas. She is responsible for the PATLIB

IP information centre at the Welsh Government’s Llandudno Junction

office.

Thursday 6th October 3:30pm – 5:30pm Training Suite Wrexham Library, Rhosddu Road, Wrexham, LL11 1AU Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Nia Roberts of the Welsh Government http://business.wales.gov.uk/bdotg/action/detail?itemId=5001804806&site=230&type=RESOURCES

IP Taster Helping your Business to Profit from Ideas


Page: 25

Friday 7th October

‘Good Health and Safety is good for business because no business

has a real prospect of winning business or attracting customers if it

has a lousy health and safety record’. (Chris Grayling MP, Minister for

Employment).

Complying with health and safety legislation doesn’t need to be

expensive, but non-compliance can cost more than just lost business…

Ceiriog Safety will demonstrate how simple but effective health, safety

and environmental management can improve your profits and enhance

your company’s reputation.

Friday 7th October 9:15am – 10:45am Committee Room 1 - The Guildhall, Wrexham, LL11 1AY Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Ceiriog Safety www.ceiriogsafety.co.uk

Page: 26

Simple Health and Safety for SMEs

9:15am - 10:45am | Guildhall | Free Event

Friday 7th October

The Complete Business Reference Adviser (COBRA) service is a

comprehensive, versatile and continually updated research resource

for start ups and small business owners available at Wrexham Library.

COBRA provides vital information about hundreds of small business

ideas covering ‘must know’ facts, trading issues, licences, regulations

and much more.

This event will provide information and guidance on how to use

COBRA effectively and find information to help start and grow a small

business.

Friday 7th October 9:30am – 10:30am Bersham Enterprise Park, Rhostyllen, Wrexham LL14 4EG Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Cobweb Information www.cobwebinfo.com

Page: 27

The Perfect Start-up Plan

9:30am - 10:30am | Bersham Enterprise Centre | Free Event

Friday 7th October

Businessline in association with Europe Direct of

Wrexham County Borough Council would like to

invite you to attend the premier event of European

SME Week - Wrexham at which we are delighted

Chris Hughes will be appearing as our Keynote

Speaker.

Chris Hughes is a Branding and Marketing specialist

who has held senior and board positions with companies such as Mars

and Pillsbury UK. Subsequent to this he set up and ran Prince

Sportsgroup UK. After sale to Benetton, Chris has spent his time as a

management consultant with a bias towards marketing and brand

positioning, both in domestic and global markets, and in interim

management posts with companies such as Dunlop Slazenger

It is said of Chris Hughes that if you cut him in half, you would find the

word ‘brand’ running through him.

His experiences range across large budgets brands to start ups; from

blue chip corporations to SME’s; from consumer goods, via business to

business, to service marketing. In all of these, he maintains, the same

marketing and branding principles and disciplines apply.

Your Brand as your Value Proposition Keynote Speaker: Chris Hughes

10:00am - 1:30pm | Atrium Suite - Redwither Tower | £10


Friday 7th October

‘Your Brand as your Value Proposition' will enable you to identify

your customer proposition and express it as a brand and create a

focussed, differentiated brand position.

Specifically, in an interactive and highly visual format, the module looks

at:

• The need for emotional connection ahead of rational connection.

“A brand is not about purchases, it’s about a relationship; the

latter drives the former.”

• The need for intense focus and sacrifice; the ability to express

the emotional values you deliver to your customers in no more

than three words. “The Power of 3”

• A toolkit of basic rules for developing an integrated branding

approach. “It only works when it all works.”

Chris’s presentation is sure to provide you with a host of new ideas,

knowledge, inspiration and motivation that you will be able to

implement into your business.

After the Keynote presentation a number of free prize draws will take

place before lunch, please see the following two pages for details of

the prizes available to be won.




Friday 7th October


Prizes available to be won by delegates in attendance of this event:

Microsoft Office Course (worth £200 + VAT)

MCW Group (MCW Training Services) are offering a place on any

scheduled Microsoft Office course at their training centre in Wrexham

to the winner of this prize, which will include:

• A free training need analysis to ensure you attend the right course.

• A free place for one person on any scheduled Microsoft Office course.

• Free electronic course notes

• Free lunch and refreshments

• Free post training support

• An attendance certificate

www.mcwgroup.co.uk

Half-day corporate photo shoot (worth £200)

The lucky winner of this prize will receive a FREE half day photo shoot

for their business, courtesy of Photography by Victoria Lee. This would

be a fantastic prize for businesses who would like to have their staff /

products / places professionally photographed for marketing literature

or sales materials for example. The photo session can be arranged on

location, or at your home / place of work.

www.photographybyvictorialee.co.uk

www.designbyvictorialee.co.uk



Friday 7th October



Fountains Abbey Watercolour

An original watercolour of Fountains Abbey in

Yorkshire by local artist / illustrator Nia Ellis is

available to be won and could make a lovely

addition to your home, office or reception.

www.niaellis.com

Two hour 1-2-1 Coaching Session (worth £1000)

Executive coach Carrie Foster of Fortitude Development Limited will be

providing a free two hour coaching session to the recipient of this prize,

which will help the individual clarify their goals, overcome barriers and

improve their performance levels.

www.fortitudedevelopment.co.uk



FREE DVD Rental - 1 DVD a week for a YEAR (worth £145)

Choose from a wide selection of the latest new releases and classic

DVDs from Wrexham Library Service and relax after a

busy week running your business.

www.wrexham.gov.uk/libraries

Friday 7th October

Agenda:

10:00 am Arrival and Refreshments

10:30am Welcome and Keynote Speaker - Chris Hughes

12:00pm Prize Draws

12:30pm Lunch

1:30pm Finish

Page: 32

Friday 7th October 10:00am – 1:30pm Atrium Suite, Redwither Tower, Wrexham Industrial Estate, Wrexham LL13 9XT Ticket essential £10 – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event Co-ordinated by Businessline and Europe Direct - Wrexham County Borough Council www.wrexham.gov.uk/businessline

A Box of Luxury Handmade Chocolates

The winner of this prize is in for a real treat courtesy of Really Nice Chocolate situated in the highest village in Wales, just outside Wrexham.

www.reallynicechocolate.co.uk




Friday 7th October

The North Wales Fire and Rescue Service Business Education Team

is committed to assisting the business sector in fulfilling their legal

responsibilities under the Regulatory Reform (Fire Safety) Order 2005.

The workshop will cover the following:

• The Fire Safety Order - What has it got to do with you?

• Fire Safety Regulations – What are the changes?

• Surely it does not apply to SMEs?

• Explanation of the risk assessment process.

• Being up front is better than being behind bars!

• Not another cost? It need not cost much!

• Why should you bother? - The consequences of

non-compliance

• Ignorance is not a defence

• Protecting your business and staff to ensure business

continuity

Friday 7th October 3:00pm – 4:30pm Committee Room 3 - The Guildhall, Wrexham, LL11 1AY Ticket essential – to reserve your place please contact Businessline; Telephone: 01978 292092 | Email: [email protected] Event presented by Business Education Advisor - North Wales Fire and Rescue Service www.nwales-fireservice.org.uk

Fire Safety Law as it Affects You


Page: 33

Friday 7th October

• Releasing time to lead looks at value added management and systematic leadership

• Introduction to the 11 wastes of management and how to

eliminate these wastes from your routines to increase your management productivity

• How to manage and reduce interruptions and distractions with

integrity • The role of a leader in modern management thinking and lean

transformational projects • You will go away with some practical tools and ideas to improve

your personal productivity and management style immediately – Some managers can identify and get back up to 8 hours a week that’s a week a month

Monday 3rd October 3:30pm – 5:30pm Atrium Suite, Redwither Tower, Wrexham Industrial Estate, Wrexham LL13 9XT Ticket essential – to reserve your place please contact Businessline;

Telephone: 01978 292092 | Email: [email protected] Event presented by Lean Mentor International www.lean-mentor.co.uk

Page: 34

Releasing Time to Lead

3:30pm - 5:30pm | Atrium Suite - Redwither Tower | Free Event

Friday 7th October

This event is specifically for micro enterprises in rural areas of

Wrexham. Businesses will be given information about the Bilingual in

Business marketing grant (up to £1600) which can contribute towards

the costs of materials such as brochures, signs, business cards,

websites and translation costs. Guest speakers with a background in

managing and developing bilingual businesses will provide

presentations on how to attract new customers as well as offer advice

on the best ways of marketing businesses bilingually.

The project has received funding through the Rural Development Plan

for Wales 2007-2013 which is funded by the Welsh Assembly

Government and the European Agricultural Fund for Rural

Development.

Friday 7th October 4:00pm – 6:00pm Training Suite Wrexham Library, Rhosddu Road, Wrexham, LL11 1AU Ticket essential – to reserve your place please contact Menter Iaith Maelor; Telephone: 07787431754 | Email: [email protected] Event presented by Menter Iaith Maelor www.menteriaithmaelor.org

Page: 35

Bilingualism in Business


For information on:

• Work Life Balance

• Flexible working

• Parental leave

• Childcare

• Help with childcare costs

• Support with parenting

Contact:

Wrexham Family Information Service

Wrexham Library, Rhosddu Road, Wrexham LL11 1AU

01978 292094 [email protected]

Business legal advice serviceBusiness legal advice serviceBusiness legal advice serviceBusiness legal advice service

• Questions answered online on all areas of business law

• Nationwide panel of qualified legal experts

• You decide how much to pay

• Secure and confidential

• No registration or contracts

www.expert-answers.co.uk

CAREERS WALES… WORKING WITH EMPLOYERS

Careers Wales deliver free, impartial careers guidance for all ages. We help employers to:

• Recruit young people

• Support their staff

• Get involved with preparing young people for

the world of work

0800 100 900 www.careerswales.com

GYRFA CYMRU… YN GWEITHIO GYDA CYFLOGWYR

Mae Gyrfa Cymru’n cyflwyno cyfarwyddyd gyrfaol diduedd rhad ac am ddim i bobl o bob oedran. Rydym yn cynorthwyo cyflogwyr i:

• Recriwtio pobl ifanc

• Gefnogi eu staff

• Fod ynghlwm wrth baratoi pobl ifanc am y byd gwaith

european sme week wrexham 2011 - event programme

Documents

pm marketing

pm introduction

pm launching

pm luck

pm video marketing

pm digital marketing

pm brain profiling

pm creative problem