sme business acceleration strategy

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GOBIG GODIE Betley Heru Susanto CEO Skyworx Indonesia Business Acceleration Secret for SME /

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Post on 22-Jan-2015

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I presented this material on iCreate SME Business forum several weeks ago. I focused on the strategy for SME business to move forward to the next level. Contact me at [email protected] for speaking engagement on this topic.

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  • 1. GOBIGGODIEBetley Heru SusantoCEO Skyworx IndonesiaBusiness AccelerationSecret for SME/

2. SYMPTOMS 3. You aretrapped onday-to-dayactivities.You work INthe businessrather than ONyour business.You donthave timefor yourself.Fire ghtingon dailybasis.Customerssatisfactionis decreased.Problemwithcash ow.Problemwith staffmanagement.You arestarting tothink aboutsurrender. 4. THEDOGMA 5. ProvenSuccessRecipeKnowwhatyou wantYoupay theprice!&Dene your goals.Think it, Ink it, Do it.Overnightsuccessisalwaysanillusion!Ifitstoogoodtobetrue,thenitis. 6. GOAL!!!LearncarefullyaboutyourVision,Mission,andStrategytoachieveit.Clarityisthekey.SMART&KISSalwayshelp. 7. MENTAL&ATTITUDE 8. Doyoureallyenjoywhatyoudo?Ifnot,changeit,yourenotatree!PassionCheckIts impossibleto survive in troubledtimes if you dontlike what you do! 9. Improveeveryaspectsinyourlifewhichyouresubpar,bothhardandsoftskills.ValueConceptInvestmoreonyourselfratheronyourjob! ,takeReadmorebooksclasses,listenaudio-book,watchvideo-book,seminars,ndmentors,askexperts,experiments,doeverythingyoucantomakeyoustrongcontender. 10. Bepatient!Time,struggle,persistencedoesmatter.Thereisnoshortcuttotheplaceworthgoing.Patience 11. Ifyoufeelwannagiveup,justtryonemoretime!Youmaybejust3feetfromgold.KeepGoing 12. PROCESS 13. WHY HOW WHATKnowYourGoldenCircle 14. Sundoesntburnpaper,magnifyingglassdoes!Focusononethingyouregoodat.Alwaysremember80/20principle.FocusisPower 15. Isolateproduct/servicewiththepotentialtoscale,choose:IsolateyourOering1.Teachabletostas2.Valuabletocustomers3.RepeatableBewareofthetemptationofone-stop-shopconcept.FocusisPower! 16. CheckYourBusinessModelProjectBased/Recurring/Licensing/Franchising/EtcChoosethemostsuitableforyourbusiness. 17. RecurringModel disposableConsumablesitemscustomersbuyregularly(ex:shampoo) SunkMoneyConsumablescustomershadmadeinvestmentinaplatform(ex:printercartridge)12(1/3) 18. RecurringModelRenewableSubscriptionsloyalcustomerswhorepurchasethatisguaranteedintothefuture(ex:newspaper)SunkMoneyRenewableSubscriptionshavingstickycustomersloyaltoaproprietaryplatform(ex:InternetModem)34(2/3) 19. RecurringModelAutoRenewalSubscriptionscompanybillscustomersuntiltheytellittostop(ex:CableTV) hardcontractsContractsbetweencompanyandcustomersforadenedterm(ex:wirelessphonecontractalongwithdevicepurchase)56(3/3) 20. Buildpowerfulyetexiblesystem.Learnto .delegateKilltheheroesinyourcompany!Teamworkalwaysdobetterinthelongrun!SystemizeUserobotsforgenerictask.ProperSOPandWorkowisagoodstart. 21. Assemblepowerfulsalesteam.ArmedthemwithgreatsalesmaterialkitHiremorethanonesalestoembracehealthycompetition.Neverforgetyour24x7x365salesman:theinternet.BuildSalesWarriors 22. Brandingisalwaysabout .perceptionYoucanchangepeopleperceptionby2ways:ManipulateorInspire.Thinkaboutwhatdoyouwantpeopleperceiveaboutyourcompany.Branding 23. ProtisillusionwhileCashFlowisalwaystheking.Bepreparedfordryseason.Iftrapped,keepcalmandghtashardasyoucould!CreateaPositiveCashFlow 24. ImproveAllBusinessAreaFinance &AccountingSales &MarketingHR &GAOperation Leadership 25. ACTION 26. DOITNOW!Mostofusalreadyknowwhatweshoulddo,theproblemisthatwedontdoit.Knowingisnotenough,wemustdo! 27. AboutSkyworxInitiatedin2003,incorporatedin2006.FocusinFinance,Banking,&Insurancesystem.Startfrom1sta,nowaround60stas.OpeningofficerepinSingaporetoserveASEANmarket(2013). 28. BetleyHeruSusantobetley@skyworx.co.idwww.skyworx.co.idbetley.wordpress.comruarbiasaAuthor 29. [email protected] ErmandaDesigner