Cost to DeploySponsorship $5000.000 ($1250 per cluster)Promotion cost:  $80.00 Labor, Email blast, PDF and  Twitter  posts.

Pros: fits in demographics , low entry point and high general public exposure. 5 month campaign.

Con: Shot gun approach ,  will need to promote it in a hurry via email, pdfs .

Metric to be used :   Amount of SMC Customers to register, will need to cross reference via  TDF.  Each client valued at  $5.00 will need 1160 customers to break even.  Goal would be  1250 for an ROI of  25%  ($1,170)

Promotional value :  Increased exposure of SMC in general  with over 60,000 ky3 viewers and 15 to 20k additional Missouri residents.  Will also provide water cooler conversation  for sales personal and clients. 

Key Market Trends

Online Contesting has quickly

become one of the most popular and

effective forms of online advertising

due to the direct response and lead-

generating attributes.

70% of consumers say they are

influenced by contests and

sweepstakes!

81% of consumers have made a

purchase due to a contest or

sweepstakes!

89% of consumers prefer participating

with online contests and sweepstakes!

Sources: Jupiter Research 2009; IMI International–

Consumer Insight Update; Advertising.com

Benefits

Branding of Southern Materials in two

highly visible media outlets…

KY3.com and KSPR.com!

Direct interaction of your brand with

local consumers

Long-form online video showcasing

your business, products and services

Lead-generating ability

E-mail data base capture

Online couponing

New traffic directed to your website

Pro Football Challenge

Pro Football Challenge Runs early September through early

February

Players pick winning teams of all NFL

games each week

Players guess scores of Monday night

games as weekly tie-breakers

Demographics Pro football is also America’s most

watched sport, and viewership is growing

year-over-year: last year’s Superbowl

was the most watched Superbowl ever,

and the 2nd-most-watched T.V. program

in U.S. history (after the MASH series

finale aired in 1983) (Nielson Media

Research)

Pro Football is America’s favorite sport –

more than twice as popular as the 2nd

most popular baseball (Harris Polls 2008)

Folks who consider themselves “avid

fans” spend 32 hours a week watching

games and tracking statistics (Harris

Polls 2006)

E-Mail/Text Blasts

The contest will be announced and launched with an e-mail and text blast to the

60K+ people in the KY3, Inc. contest data base.

E-Blasts are a great way to get contests jumpstarted quickly

E-mails could contain a sponsored offer/coupon from Southern Materials

Enter the Pro Football

challenge on KY3.com and

KSPR.com.

Sponsored by Wendy’s

Online Promotion

The contest will be promoted by:

A link to your contest page from the

KY3.com and KSPR.com contest pages

A fixed-position graphic KY3.com,

KSPR.com, linking to your contest page

Campaign Recap Exclusive Sponsorship of KY3, Inc. Pro Football UPICKEM Contest

Pro Football Challenge

Contest Prizes to be determined

Promotion

Branding on Contest pages

Fixed-position contest graphic on KY3.com, KSPR.com

Run-of-site promotional banners on all KY3, Inc. sites, including the KY3 iPhone app

E-mail/Text Blast at start of each contest, as well as weekly update e-mails

On-air promotions on KY3 and KSPR with voice and logo branding

Mobile Banner across KY3 and KSPR mobile apps

Total Value

Southern Material’s Online Investment:

$5,000

$1,000 per month; September – January