smc marketing programs

2013 Marketing ProgramsSMC Marketing’s sole purpose is to create more

selling opportunities for it’s Sales Force.

SMC Programs

• Case Study.

• Press Releases to TED, and publications.

• Email Campaign

• Proactive Marketing Program

Case Study

Create a collection of one page documents that illustrate SMC Solutions from our past clients. These studies will be issued as a PDF and contain the following:

1. Problem

2. Research

3. Proposal

4. Implementation

5. Review

Press Releases

Issue bi-monthly press release that illustrates our Solution nature and Community Involvement. These will be sent to:• Local Papers (Community)

• TED and Speciliaty Mag. (Solutions)

• 417, Show Me, and Social Mag (Both)

E-mail Campaigns

Monthly Newsletter:

Each month SMC will issue a Newsletter featuring a product from each division.

We will also be pushing Storefront, SMC-Tech, and community involement.

Precision E-mails:

SMC will issue hyper focused emails featuring specialized products that have a history of purchases or fit the buying profile.

Electrical • Focus on Lighting and Tool Crib programs.

• Develop a training schedule 1 class a month over 4 locations.

• Create a Twitter Hash tag and tweet to specific programs.

• Launch Mystery Products via web, giveaway, spiffs.

Data Comm• Focus on ? and ? programs.



• Create a demo site for new products and services to be demoed on I pads

Industrial and Safety• Focus on ? and ? programs.



• Create a SMC on the move tour with stops all over the state.

Automation• Focus on ? and ? programs.• Develop a training schedule 1 class a quarter over 4

locations.• Create a Twitter Hash tag and tweet to specific

programs.• Enable Account managers with new tech and access to

PDFs and tools to solve problems.• Provide spiff or incentives to look for problems outside

of Automation and give leads to an account manager to solve.

smc marketing programs

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