smau padova 2016 - francesco fullone
TRANSCRIPT
Dall’idea alla startupbuone pratiche di brainstorming per neo imprenditori
Francesco Fullone [email protected] / @fullo
the Brainstorming process
ideato*
meet entrepreneurs with a great
big idea
ideato*
don’t use technology and don’t talk about technologies
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just focus on the business
Invalidate the idea
- with real users - with analytics - with interviews
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Interviews
uncover the processes needed to reach “the solution”, or even better the
UNIQUE VALUE PROPOSITION
ideato*
use, or produce, a business model canvas (or a lean canvas)
as a starting point
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reduce the idea complexity
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removing the “waste” “drawing” its process
focusing on “Unique Value Prop.” splitting it in smaller “User Stories”
identify the “personas”
reduce the idea complexity
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identify the Personas to represent
your customer segment
http://www.flickr.com/photos/osterwalder/
gain creators
pain relievers
gains
pains
customer jobs
products & services
Value Proposition Canvas
ideato*
Interviews
use a model storming process
to represent the process
use scenarios to uncover edge cases
write user stories with
all the stakeholder
as __________
I want to _____
in order to ____
using paper prototypes sketch an
approximative interface, mapping all the user stories
!MVP
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simulate with paper prototypes the
application streams and map on them all the “personas” you
identified
!MVP
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(if possible) test the paper prototype on
users
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Interviews
Product MVP development
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MV…what?
“The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort”
by Eric Ries
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test the MVP assumptions
then... build MVPs more than one if needed
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It’s evolution, baby
Or like this
Reasons behind
Be able to test hypothesis with minimal resources
Accelerate learning
Reduce wasted engineering time
Reach the customers ASAP
Test your hypothesis
• Interviews
• Landing Page
• Surveys
• Crowdfunding
Reduce wasted time
• Concierge (Sir, how may I help thou?)
• Mage of OZ (it’s you, but hidden behind the curtains)
• Piecemeal (someone else API ftw!)
engineering mostly.
A lot of MVPs
• Products
• Services
• Features
0
17,5
35
52,5
70
0
25
50
75
100
Metrics are everything
Pirate MetricsAcquisition
Activation
Retention
Referral
Revenue
Don’t be fooled by the vanity metrics!
High-fidelity MVPs
You (may)
have to code
something
the planning process (re-iterate as your wish)
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use a kinda-SWOT analysis on Unique Value Proposition to prioritize user stories in the MVP building process
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UVP (s/o)
complexity (w/t)
12
3 4
Tech approach
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UVP (s/o)
complexity (w/t)
21
3 4
Biz approach
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to do doing done
kanban board
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agile/lean processes
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test the MVP assumptions
build MVPs more than one if
needed
brainstorming with PO
brainstorming tools
ideato*
whiteboard, pencil, paper & post-it
ideato*
? ?!?
www.ideato.it
@ideato
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