smartzip company backgrounder aug2009

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Overview SmartZip is the leading provider of independent ratings and research for real estate investment. SmartZip offers innovative online tools and research enabling investors and homebuyers to intelligently find, compare and confirm the best places and properties to buy. SmartZip’s mission is to bring intelligence to real estate. Through transparency of data and unique financial analysis tools, SmartZip opens up the value of local markets to buyers on a national scale and lowers traditional barriers to finding, acquiring and managing properties. SmartZip Score TM SmartZip Score is the first quantitative rating to offer a risk-adjusted assessment of a property’s investment potential. Score applies proven stock and bond rating analytics to the most comprehensive base of real estate attributes ever assembled. It gives buyers an easy and intuitive way to assess if a property is really worth buying. Properties are rated two ways: a “growth” score for risk-tolerant investors seeking above-average capital appreciation and an “income” score for risk-averse investors seeking monthly cash flow. Score and related analytics power SmartZip.com, the first one-stop online destination for real estate investors. The site combines property ratings with unique investment screening tools and a pre-qualified network of local real estate experts and property managers. SmartZip.com also features SmartZip’s exclusive investment recommendation lists – the “SmartZip Top 10 Markets” and “SmartZip 100” top rated properties – the definitive places to start any real estate investment search.

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Brief backgrounder on SmartZip, Inc., leading provider of independent ratings and research for real estate investment

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Page 1: SmartZip Company Backgrounder Aug2009

Overview SmartZip is the leading provider of independent ratings and research for real estate investment. SmartZip offers innovative online tools and research enabling investors and homebuyers to intelligently find, compare and confirm the best places and properties to buy.

SmartZip’s mission is to bring intelligence to real estate. Through transparency of data and unique financial analysis tools, SmartZip opens up the value of local markets to buyers on a national scale and lowers traditional barriers to finding, acquiring and managing properties.

SmartZip ScoreTM SmartZip Score is the first quantitative rating to offer a risk-adjusted assessment of a property’s investment potential. Score applies proven stock and bond rating analytics to the most comprehensive base of real estate attributes ever assembled. It gives buyers an easy and intuitive way to assess if a property is really worth buying. Properties are rated two ways: a “growth” score for risk-tolerant investors seeking above-average capital appreciation and an “income” score for risk-averse investors seeking monthly cash flow.

Score and related analytics power SmartZip.com, the first one-stop online destination for real estate investors. The site combines property ratings with unique investment screening tools and a pre-qualified network of local real estate experts and property managers. SmartZip.com also features SmartZip’s exclusive investment recommendation lists – the “SmartZip Top 10 Markets” and “SmartZip 100” top rated properties – the definitive places to start any real estate investment search.

Company SmartZip is a venture funded, privately held company in Pleasanton, CA. Management is a seasoned team of veterans in software development, Internet applications and real estate investing. SmartZip’s analytics are calibrated on nearly a decade of real-world experience helping thousands of high net worth investors to research, acquire, finance, and manage over $1 billion worth of properties nationwide.

Executive Team Tom Glassanos, President & CEOAvi Gupta, Ph.D., VP Marketing & ResearchSaman Dias, VP Social MediaAshutosh Malaviya, Ph.D., Director of Analytics ResearchTravis Killion, Director of Engineering OperationsDoug Gribbel, Director of Research & News

Investors Claremont Creek Ventures, Javelin Venture Partners