smartphones emerging trends in 2012 and beyond
TRANSCRIPT
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SmartPhones Emerging Trends in 2012 and beyond
Presented by Ken Benson
President P1 ResearchLos Angeles 2012
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1,000,000,000By 2016, One Billion Consumers will own a
Smartphone
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49% 33% 12%
US Smartphone Market Share
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Trend 1:Smartphones to Overtake Other Mobile Phones This Year
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Trend 2:8 Trillion Texts to be Sent This Year, an Increase of 1 Trillion from 2011
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Trend 3:50% of Social Media Engagement via Smartphones
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Trend 4:More Social Games Played on Mobile Devices
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Trend 5:Location-Based Marketing
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Trend 6:Mobile Advertising to Grow to over 6 Billion Dollars
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Trend 7:More Videos on Smartphones
Trend Overview:
1. Smartphones to Overtake Other Mobile Phones This Year
2. 8 Trillion Texts to be Sent This Year
3. 50% of Social Media Engagement via Smartphones
4. More Social Games Played on Mobile Devices
5. Location-Based Marketing
6. Mobile Advertising to Grow to over 6 Billions Dollars
7. More Videos on Smartphones
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Ken BensonPresident
www.p1research.com [email protected]
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