smarter drivers. safer roads

Sam Madden

Chief Scientist and Founder

Making roads safer by making drivers betterSmarter Drivers. Safer Roads.

All rights reserved. © 2014 Cambridge Mobile Telematics

High-income countries

Low-income countries

3 out of 4road deaths are among men

1.24 million road traffic deaths occur every year.

Road traf!c fatalities per 100 000 population

8.7

20.1 18.3

Although middle-income countries have only half of the world's vehicles, they have 80% of the world's road traffic deaths.

22%5%

23%

DEATHSVEHICLES

80%52%

The chance of dying in a road traffic crash depends on where you live

of all road traf!c deaths are among pedestrians, cyclists and motorcyclists.

cause of death among those aged 15-29 years

Middle-income countries have the highest road traffic death rates.

#1

Road traf!c fatalities per 100 000 population

10.3

16.118.5

Europe21.3

AmericasSouth East Asia

18.5Western Paci!c

Eastern Mediterranean

24.1Africa

Middle-income countries

Source: Global status report on road safety 2013 www.who.int/violence_injury_prevention/road_safety_status

Road traffic injuries: the facts

50 million injuries yearly

A global problem

Source:(World(Health(Organiza5on,(Global(Traffic(Report,(2013((Infographic);(Global(Traffic(Report,(2013(((

Source: World Health Organization, Global Traffic Report, 2013 All rights reserved. © 2014 Cambridge Mobile Telematics

Mission: safer roads

Mobile sensing + data analytics + behavioral economics

Can we make roads safer by making drivers better?


Black Box & OBD-II

•  Good accuracy, but high cost

•  Not scalable (cost, failures)

•  Needs a way to engage users

Smartphone

•  Easy to deploy

•  Potentially engaging

•  Challenges with data accuracy

•  Battery drain

OEM embedded

•  Prohibitively expensive

•  Complicated 3-way business relationships

•  Needs a way to engage users

Telematics data: a changing landscape


Smartphone growth

All rights reserved. © 2014 Cambridge Mobile TelematicsSource: Statistics, 2014

3.2 million/day

0.22 million/day

Source:(Sta5s5cs,(2014((chart)(

Smartphone growth


Feature phone and smartphone shipments worldwide from 2008 to 2020 (in 1,000 units)

Source: Statistics, 2014


Users spend 2.7 hours per day on their phones 85% of that time is with apps!

…but it’s really about behavior



How can we use smartphones?

To change behavior and provide insights into driving quality?

•  Accurate data •  Engaging interactions •  Battery-efficiency


A great team to solve hard problems

17 people (9 PhDs) Experience delivering

working products

Mobile sensing Machine learning

Data analytics Scalable systems

4+ years experience

working with top insurance companies

Multiple customers

Field deployments in eight countries

Tiffany Chen


Engaging users

•  Gamification allows users to earn rewards for safe driving

•  Users invite friends to compete

•  Badges posted on social media

•  Leaderboard showing overall standing with other drivers

Make driving fun with interactive and social integration


2014−06−22 2014−06−30 2014−07−08 2014−07−16 2014−07−24 2014−08−01 2014−08−09 2014−08−17 2014−08−26 2014−09−05 2014−09−14 2014−09−221

1.5

2

2.5

3

3.5

4

4.5

Date

Even

ts /

kmMost improved 20% of drivers, speeding and phone motion

Speed Events / kmPhone Motion Events / km

Noteworthy behavioral change

Most improved 20% of drivers Ev

ents

per

km

2014-06-22 2014-08-01 2014-09-14


Summary

Unsafe driving a global problem

•  50M injuries & 1.24M deaths •  Leading cause of death for young

Mobile sensing meets big data

•  Trajectory, accel, distraction, drive detection & mode, collision

Behavior change

•  Data ! inferences ! user feedback •  Smartphones can make driving safer!

Contact:([email protected](/(www.cmtelema5cs.com(All rights reserved. © 2014 Cambridge Mobile Telematics

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