smart stadium: how do you scale a personalised fan experience
TRANSCRIPT
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How do you scale a personalised fan experience? Johannes Waldstein VP Business Development
5/15/2014 CONFIDENTIAL
15h May 2014, Dortmund, Germany
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FanPlay is partnering with Huawei to pursue the Football Club vertical
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Why are we here today?
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The FANS
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How do you return REAL LOVE in an Authentic way?
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How do you scale a personalized fan experience?
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Data insight enables personalisation and transformation which creates measureable value
Insight to Personalise the fans experience
Transform the clubs into data driven fan centric organisations
This causes Measurable Value growth through bigger basket size, additional revenue streams and higher frequency of purchase; while giving a better fan experience
Personalisation and Transformation to create Value Growth Data transformed to measurable value
Source: dunnhumby data value diamonds
To understand the Fans you need to understand the data
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Key Benefits - Extending the Experience Beyond The Stadium , Beyond Match Day and Internationally
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Welcome to FanPlay
Electronic ticketing
Merchandise sales from
the seat
Digital display
purchasing
Faster beverage purchasin
g
Faster food purchasing
In stadium games
In game betting
Video streaming and replay
Social media
Sponsorship and
advertising
Payments
Platform
Level 3 Data
Huawei provide High Density WiFi connectivity to enable FanPlay to provede a range of intelligent products and services - through fans own smart phones.
Personalised messaging
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FanPlay is a specialist white label mobile payments and m- commerce technology provider
Fanplay allows fans to buy drinks, food, merchandise, bet and watch video replays, before during and after a match
Fanplay allows personalised fan experiences to international fans
FanPlay is Fan-centric
What is FANPLAY?
The FanPlay platform solves real fan pain points & enables a range of intelligent products & services that deliver a superior fan experience.
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Thank you Johannes Waldstein VP Business Development +44 777 899 3900 [email protected]