small town big idea - people...“selling to people who actually want to hear from you is more...
TRANSCRIPT
Jonas Neihoff President/Owner of Socially Present
GOALS
• To layout a complete plan for launching a successful business • To make it as simple as possible
• To bring an idea from inspiration to application
COUPLE KEY THINGS
• This course is to help people grasp the basic understanding of launching an idea.
• Most business models will fit in this form but not all.
ENTREPRENEURSHIPWHAT DOES IT TAKE?
SmallTownBigIdea.com
I.D.E.A.Inspiration
Determination Education Application
PEOPLETHE WHO IN BUSINESS
SmallTownBigIdea.com
FINDING THE RIGHT PEOPLE
MentorsTeam
PartnersCustomers
Jefferey Harlan Business Consultant
TEAMBUILDING A WINNING TEAM
SmallTownBigIdea.com
“Get the right people on the bus, the wrong people off the bus, and the right people in the right seats.”
-Jim Collins
RECRUITINGFinding the Right Team
It’s not about training people to be something they are not. It’s about hiring the right people and empowering
them to be the best that they can be.
HIRING PROCESS
INTERVIEWRECRUIT HIRE TRAIN
• Share Vision and Values• Lay out expectations• Look in the right place
RECRUIT
• Filter results• Ask the right questions• Don’t settle
INTERVIEW
• Clearly define the job• Define winning• Empower them to succeed
HIRE
• Train on process• Test• Leave room for new ideas
TRAIN
PARTNERSSTRATEGIC FRIENDSHIPS
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MARKETINGLEGAL
ACCOUNTINGSUPPLIERS
DISTRIBUTORSSUPPORT
WHO ELSE WILL YOU NEED?
CUSTOMERSSELLING TO THE RIGHT PEOPLE
SmallTownBigIdea.com
HOW DO I FIND NEW CUSTOMERS?
HOW DO NEW CUSTOMERS FIND YOU?
WHAT IS MARKETING?The ultimate goal of marketing is to make selling nonessential, to know and
understand the customer and tell your story so well that the product or service fits him or her and sells itself.
INTERRUPTION MARKETINGTELEVISION
RADIODIRECT MAIL
PRINT ADVERTISING
ONLINE BANNER ADS
INBOUND MARKETING
Relationship driven
Permission based
Social Media
Opt-In emails
Blogs
SEO
THE VALUE OF A CUSTOMER
“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”
- Seth Godin
TRANSACTIONS VS. RELATIONSHIPS
• Product Centered
• Non personal
• Short Term
• Relationship Centered
• Very Personal
• Long Term
$50 $5000+
CUSTOMERSIDENTIFY YOUR TARGET MARKET
Find out everything you can about your market
How old are they?How many?
Where do they spend their time?
DATE BEFORE YOU GET MARRIED
Give your customer a chance to
get to know you
• Awareness
• Nurture
• Conversion
• Customer
• Lifetime Customer
MARKETING FUNNEL
SALES AND MARKETING PROCESS How will you promote and covert prospects into
customers?
AWARENESS PROSPECT CUSTOMER
“I WANT A BUSINESS NOT A JOB.” INVESTOR
Investors aren’t looking for a job…They are looking for a system that will give them a return on investment.
$5 $10PROCESS
YOUR BUSINESS
$500 $1000PROCESS
Terri Lundberg Practice Manager [email protected]: 270-442-8272C: 270-210-9151
PEERS
VENDORS
CUSTOMERS
EMPLOYEES
YOU
PEERS & COLLEAGUES
Come out of your caveLook beyond your industry
Give to get
VENDORS & SUPPLIERS
Choose wiselyDon’t bite the hand that supplies you
It’s just business
CUSTOMERS
Is the customer always right?Damage control
Loyalty means everything
EMPLOYEES
No one will ever work as hard as youDon’t be a wrecking ball“I really need this job”
YOU
Always manage your own moneyAlways keep your wordClean your own toilets
Don’t let failure stop you
NEVER GET COMFORTABLE
KEEP IT SIMPLE
SmallTownBigIdea.com
HUGESuccess is the sum of small efforts, repeated day in and day out.
-Robert Collier
STARTING SMALL IS
CONSTANTLY ASK YOURSELF THESE TWO QUESTIONS
“Can I make it better?”
“Can I make it simpler?”
MEASURE YOUR PROGRESS Measure your progress and get honest
feedback
Friday from 9am - 2pm
SmallTownBigIdea.com
PITCH COMPETITION JANUARY 12TH, 2016
PEOPLE
There are 4 key ingredients it takes to see an idea become a reality and it can be summed up in in the acronym I.D.E.A.
Inspiration. Determination. Education. Application.
VISION AND VALUES Defining your vision and values is key in building a strong team. Define your core values and your expectations. __________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________ _____________________________________________________________________________________
Define Roles Who will you need to make this business work? List the key roles needed for your team and strategic partners. Team
Strategic Partners
Customer The first step in finding customers is defining who you are looking for and where they spend their time. Who is your customer and how do you plan on engaging with them? __________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________
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