small business symposium social media presentation 2015 6-5
TRANSCRIPT
Use of Social Media in Business
Rob FreitagVP of Marketing
Frank VaccarielloElectronic Marketing & Communication Specialist
Winners of the
2013SoMe Impact
Award from
SBNInteractive
for Social Media
Use
Add new entry points to your Sales Funnel
Add new entry points to your Sales Funnel
Add new entry points to your Sales Funnel
Add new entry points to your Sales Funnel
Why Social Media use is different for small business owners
Lack of :Time
to doto learn
Lack of :
Tech-saavyNot just keeping up but catching up
Why Social Media use is different for small business owners
Lack of :
Marketing expertiseSmall Business owners know their products, not marketing
Why Social Media use is different for small business owners
Lack of :
Realistic expectationsSM takes, time, effort and patience
Why Social Media use is different for small business owners
Why small businesses need social media
Increase Brand Awareness and ExposureIncrease your website and foot trafficImprove Search RankingsLegitimize a BrandIncrease SalesImprove Customer ServiceDistribute ContentReduce Marketing Costs
Is it right for your small business?
64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online
50% of shoppers have made a purchase based on a recommendation through a social media network
Facebook shares have the greatest influence on Google search rankings in the U.S.
53% of people recommend companies and products on Twitter.
The average consumer mentions brands 90 times/week with family, friends and co-workers.
Which platform is right for your small business?
Which platform is right for your small business?
Which platform is right for your small business?
Source: socialmediaexaminer.com
Which platform is right for your small business?
Is your audience on this Social network?Are your competitors on this Social Network?
Are your peers on this Social Network?How popular is this Social Network?
Is this Social Network driving traffic to your website?
Don’t forget your blog!
TheORIGINAL
Social Media
Have a plan
Once the platform(s) have been chosen
Have a planOptimize your profile
Once the platform(s) have been chosen
Have a planOptimize your profileFollow other companies
Once the platform(s) have been chosen
Have a planOptimize your profileFollow other companiesKnow your customer
Once the platform(s) have been chosen
Have a planOptimize your profileFollow other companiesKnow your customerBe a resource/authority
Once the platform(s) have been chosen
Have a planOptimize your profileFollow other companiesKnow your customerBe a resource/authorityMake it personal
Once the platform(s) have been chosen
Have a planOptimize your profileFollow other companiesKnow your customerBe a resource/authorityMake it personalKeep it visually appealing
Once the platform(s) have been chosen
80/20 RuleWhat to post?
Different platforms have different kinds of audiencesWhat to post?
Share your expertiseWhat to post?
Ask QuestionsWhat to post?
Answer questionsWhat to post?
Text vs Photos vs Video(ex: Facebook Reach-Text (5.77%)-Photos (3.73%)-Video (8.71%)-source: Social Bakers)
What to post?
Where to embed videoWhat to post?
Facebook upload YouTube upload shared to Facebook
Social Listening
About your: BrandProductsIndustryCustomersCompetitors
Social Listening
Social Listening
ShareContent you find from people you follow
ShareContent you find from people you follow
ShareSchedule posts through Hootsuite
ShareBuffer helps keep the flow of posts even
Measure, Measure, Measure
Facebook Insights
Measure, Measure, Measure
Measure, Measure, Measure
Twitter Analytics
Measure, Measure, Measure
Google Business
Measure, Measure, Measure
LinkedIn Analytics
Measure, Measure, Measure
Google Analytics
Social Media Management Tools:HootsuiteBufferTweetdeck
Image Editing Tools:GimpCanvaPowerPoint
What tools are there to help you?
Conferences like this
Keeping up with it all
gowithfrank.com/olddognewtricks
Conferences like thisBlogs
Keeping up with it all
Conferences like thisBlogsPodcasts
Keeping up with it all
Conferences like thisBlogsPodcastsFollow Social Media Pros
Keeping up with it all
Conferences like thisBlogsPodcastsFollow Social Media ProsTrial and Error
Keeping up with it all
Don’t give up
Reach vs Engagement “This isn’t working for me or am I doing it wrong?”
Want to learn more about small business social media?
@ODogNTricks