slow ux for sustainable product design
TRANSCRIPT
@mazi_mazur
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Slow UX for sustainable product design
Michal Mazur@mazi_mazur
@mazi_mazur
#uxcb17 #slowUX
The problem
● 2005 - Businesses start looking into web analytics
● 2017 - Data-driven strategy?
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The problem
DATA-DRIVEN DESIGN
=QUANTITATIVE
+QUALITATIVE
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Some questions cannot be answered with a spreadsheet.
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Jumping the gun
SPRINTSPRINTSPRINTSPRINT
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Jumping the gun
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Jumping the gun
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It’s hard
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#slowUX is not about taking weeks
It’s about being mindful
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#slowUX
http://johnnyholland.org/2009/12/design-and-meaning-an-interview-with-nathan-shedroff/
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#slowUX
https://citymapper.com/about
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#slowUX
Design with empathy, build for scale.
- Josh Payton@jpay
“ ”
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Developing empathy
“Practical Empathy”(2015)
Indi Young@indiyoung
http://rosenfeldmedia.com/books/practical-empathy/
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Developing empathy
Companies need to take the time to be curious.
- Indi Young@indiyoung
“ ”
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Everybody can do research
MailChimp is democratising user research
https://blog.mailchimp.com/new-mailchimp-user-persona-research/
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Thinking outside the box
Outside the box
Inside the box
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Thinking outside the box
http://www.giphy.com
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Walk the walk
Developing organisational empathy is hard.
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Walk the walk
I needed a challenge to think differently thanI have. I am a 50+ year old scientist that never learned music.
- a user
“ ”
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Throw your ego out the window
http://www.giphy.com
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Talk the talk
● Get comfortable to talk numbers● Educate stakeholders about the risks● Start small and win more time for the next time● Look beyond authority and seniority
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Design thinking
http://www.ibm.com/design/thinking/
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Design thinking doing
I’m sick and tired of design thinking. It’s time we started doing design doing.”
- Don Norman@jnd1er
“ ”
@mazi_mazur
#uxcb17 #slowUXhttp://www.giphy.com
Recommended readings
● http://rosenfeldmedia.com/books/practical-empathy/● http://rosenfeldmedia.com/books/design-is-the-problem/● https://abookapart.com/products/just-enough-research● http://www.tasteux.com/mailchimp-a-company-founded-on-ux-research/● https://library.gv.com/the-gv-research-sprint-a-4-day-process-for-answeri
ng-important-startup-questions-97279b532b25#.5us49n2rc● https://medium.com/@indiyoung/when-to-research-for-deep-understandi
ng-d25f7161c079#.ohnnzi10i