slideshare montclair state mobile multimedia news production

TV Truck in Your Hand

Mo Krochmal(Mobile) Multiplatform News Production

Montclair State UniversityApril 23, 2015


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TV Is Changing

“We’ve had 80 years of linear TV, and it’s been amazing, and in its day the fax machine was

amazing. The next 20 years will be this transformation from linear TV to Internet TV.”

– Reed Hastings, CEO, NetflixNYTimes (April 20, 2015)

http://www.nytimes.com/2015/04/20/business/media/netflix-is-betting-its-future-on-exclusive-programming.html?_r=0


1939 1940s 1950s 1960s 1970s

Color introduced.Commercials.

“Howdy Doody.”

200 million sets globally.Vietnam War.Moon landing.

“Sesame Street.”Cultural changes content.

Last B&W sets in '78.

Firstcommercial

sets introducedat World's Fair.

8 million TVs in the US.21-inch color set $500,

Remote control created.“I Love Lucy.”


1960

Al Primo, news director, KYW-TV, Philadelphia,debuted Eyewitness News in August 1965.

In 1968, Primo moved to New York's WABC-Ch. 7, where he startedthe newscast that is still called Eyewitness News.


1970s 1980s 1990s 2000s Now

VCRs, Nintendo,cable boom,

“The Cosby Show.”

Internet.“The Simpsons.”

Standard CRT TVs.

80 percent of US homeshave DVD players.TiVo was created.TV goes online.

Second screen, on demand,“Over The Top” (OTT), Social TV.

TV throughthe Decades

Credit:

http://tv.toptenreviews.com/standard/television-through-the-decades-and-the-ways-it-changed-our-world.htm


What should you know?•How long have commercial television sets been available?•What does linear television mean?•What has disrupted television?•How old is the Eyewitness News format?


PlatformsPlatforms


Video PlatformsVideo Platforms


Social Media PlatformsSocial Media Platforms


Media PlatformsMedia Platforms

http://www.slideshare.net/eMarketerInc/emarketer-webinar-best-practices-in-digital-video-advertising

http://www.slideshare.net/eMarketerInc/emarketer-webinar-best-practices-in-digital-video-advertising


What should you know?•Name three digital video hardware platforms.•Name three social media video platforms.•Name three digital media video platforms.


AudienceAudience


Ownership trends

Source:Pew Internet

http://www.pewinternet.org/data-trend/mobile/device-ownership/

Devices

As of January 2014: 90% of American adults have a cellphone 58% of American adults have a smartphone 32% of American adults own an e-reader 42% of American adults own a tablet computer


“It still amazes me when we produce our product without really recognizing and appreciating the viewer and acknowledging their relationship with information and how that's changed.”

Bart Feder, SVP, News, Tribuneat NAB 2015


1 in 4 US smartphone owners have a local TV station’s mobile application installed on their phone.

Of the local TV news app owners, 62% are between 30 and 60 years old and most reported using the app for breaking news, local news and weather.


“Me time”

Dominates

Mobile

Use

http://www.adweek.com/socialtimes/mobile-infographic/480663?red=at

http://www.adweek.com/socialtimes/mobile-infographic/480663?red=at


People are using mobile devices for: Self-expression – doing hobbies and interests (1%)

Discovery – seeking news and information (4%)

Preparation – preparing for activities, travel (7%)

Accomplishing – managing health, finances (11%)

Shopping – seeking products, services (12%)

Socializing – interacting with others (19%)

Me time – relaxation or entertainment (46%)


http://www.thevideoink.com/news/iab-finds-35-us-adults-use-smartconnected-tvs-last-year/#.VTW4lyHBzRY

http://www.thevideoink.com/news/iab-finds-35-us-adults-use-smartconnected-tvs-last-year/#.VTW4lyHBzRY

Video by time spent

E-Marketer

http://www.emarketer.com/Article/Mobile-Continues-Steal-Share-of-US-Adults-Daily-Time-Spent-with-Media/1010782

TV Truck in Your Hand What should you know?•What's the top activity on a mobile phone?•How much time per day average spent viewing TV?•What percentage of Americans own a smartphone?•What percentage of smartphone owners have a TV station's app installed?•What do they use the apps for?


AppsApps


Via FlurryAnalytics

http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.VR6yAPnF_4Y


Forrester via MarketingLand

http://marketingland.com/report-mobile-users-spend-80-percent-time-just-five-apps-116858


Need More Need More Video!Video!


People watching more video on devices Expensive to produce at the high end Higher advertising revenues available Mobile video storytelling just beginning Tools are becoming widely available Make a reel. Be creative.


Reporting

Don't be this guy!


Case study: NY Times (2014)

►Sold $1.5M in advertising for video placement to Microsoft and Accura

►Wasn't able to fulfill the deal because it didn't have the inventory

“Creating inventory turns out to be an extremely resource-intensive and time-consuming endeavor. Demand can therefore outpace supply.”

– The Times Video Dilemma, Capital NY (1.30.2014)

http://www.capitalnewyork.com/article/media/2014/01/8539558/emtimesem-video-dilemma

Go Ahead, Phone it in!

Go Kit


Best for desktop Livestream/Ustream/YouTube Connect Google Hangouts

Best for mobile Mobile->Social: Bambuser Collaborative->Vyclone Instant audience->Meerkat, Periscope


Use built-in phone app for video Edit with Splice, export to camera roll Import to SocialCam Distribute to Twitter, Facebook, YouTube


IFTTT (recipes) Photography – ProHDR, VSCOcam,

ToonCamera, PS Express, Facetune Gifography – Cinemagram, Echogram


Know how your phone works


Primary Apps


Sound, Storytelling


Photos, video editing tools


Live Streaming Mobile Video


Fresh Out of the App Store

Video shooting guide

Opening shotWide shotMediumExtremeClosing shotMoney shot

180 Degree Rule

Keep on one side of the axis for every shot.

Two cameras: Shoot over each person's shoulder

One camera: Shoot over interviewer's shoulder,

then shoot questions, camera facing interviewer,include reaction shots

Backcuts, noddies


You likely won't be hired to do mobile production, but being able to show that you can do it well

might be the reason you get hired.


Skills you need:Non-linear video editingOperate a broadcast quality cameraWrite and communicate clearlyDigital mediaAttitude

Avid, FCP, Premiere, Quantel

Panasonic, Sony, Hitachi, Canonand JVC are the main ones.Also DSLR are on the rise.

Streaming media, content management systems, Photoshop, social media and analytics, HTML

Yes, I canhttp://www.workinentertainment.com/blog/five-skills-you-need-to-master-for-television-jobs/

http://www.workinentertainment.com/blog/five-skills-you-need-to-master-for-television-jobs/


Virtual Reality – Google CardboardVirtual Reality – Google Cardboard


Should a VR story be told from a fly-on-the-wall – the way most filmed content is told today – or first-person point of view?

To what extent should the user interact with the action? How is audio best used to direct attention to part of the scene? How do you bring other senses into play? And how can you prevent nausea?


Unpaid Fall 2015 Internship with the in-house production arm of the Kansas City Chiefs, responsible for broadcast, episodic television programming, internet content, in-house company projects, spots, and the in-stadium show. The person selected will assist the department with a wide variety of audio and video projects. This intern must have audio/video production experience.

Dream Job?Dream Job?


ESSENTIAL ACCOUNTABILITIES:

1. Produce/shoot/edit video elements to be used in-stadium, TV and/or Internet.2. Assist in the maintenance of Arrowhead Production equipment.3. Shoot, log and archive football footage.4. Projects include: Cheerleader events, local stories, football plays, web video edits and graphics, football practices and press conferences (with the NFL Network), and 10 home football games at Arrowhead Stadium.


1. Video Production Experience including Writing, Non-Linear Editing (Avid/Final Cut), Camera Operation, Lighting and Audio Set Up.2. Knowledge of After Effects and Photoshop and/or other relevant Multimedia software preferred.3. Knowledge QuickTime, MPEG and various audio files (mp3/.wav) preferred.4. Demonstrate strong creative skills that can be applied to TV, In-Stadium and Internet production applications.5. Must be a willing and able team player, ready to learn new concepts and processes, and willing to travel for shoots when necessary.6. Must be able to shoot video. We can train. DSLR/Panasonic P2 cameras a plus.7. Strong organizational and communication skills.


A story-centric production model means moving past the traditional ways we’ve produced

television newscasts, to where we touch the content once, make sure that it is best-catered for

the audience and then deliver it.

– Shaw Media (Canada)


The production of late-night and weekend newscasts east of Alberta will be moved to Toronto, where a single-anchor team will produce a local newscast for each market.

– Shaw Media (Canada)


Studio MediaMaker is an easy-to-use solution that brings new efficiencies to operations without requiring control rooms or technicians; in fact, the automation can easily be driven by the news anchor alone.


Thank you.@krochmal


Just one more Just one more thing!thing!


CollabraCamLive 6-camera editing!


Share on a network Create a network on a MacBook Pro click on Wi-Fi in the menu bar, go down to “Create Network…”, rename


Redeem your code in the Apple store:Go to Featured section

Scroll to the bottom and look for REDEEMType in your number and app will download

slideshare montclair state mobile multimedia news production

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