slidedeck i utilized during my keynote speech at italian association for market research conference...

© 2014 IBM Corporation

@pieroleo www.linkedin.com/in/pieroleo

Pietro LeoExecutive ArchitectIBM Italy CTO for Big Data Analytics & WatsonMember of IBM Academy of Technology Core Management Team


plus

http://www.linkedin.com/in/pieroleo




My Original Keynote Title ..

plus

Customerization

Take It Easy!




plusCustomer

Our Customer KnowledgeProxies

Customer“memorable”Experience

Experience Economy law: if everything (products and services) is becoming a commodity

Where is the value?




“…Big Data & Analytics and

more NOW Cognitive Computing will transform

the relation with our clients...”




Source: http://www.youtube.com/watch?v=lPgp4A1vxls

I am part of YOUR

life

COGNITIVEADVISORS

Video 1Video 1


© 2014 IBM Corporation 27 giugno 2014


Source: http://www.bloomberg.com/video/meet-the-world-s-most-connected-man-Vs~LzkbkR7yhjza~7nji1g.html

Meet the World's Most Connected Man

Video 1

SmartRobot

Video 2Source: http://www.myjibo.com/

I am part of YOUR Family




Consumers are open to share their personal information, with the exception of financial data, when there is perceived benefit

Consumer Maintains Control of DataWhat is your willingness to provide information in exchange for something relevant to you (non-monetary)?

Source: IBM IBV Retail 2012 Winning Over the Empowered Consumer Study n= 28527 (global) P04: What is your willingness to provide information for each of the following items if [pipe primary retailer] provided something relevant to you in exchange?

25% 27%41% 41% 44% 46%

63%30% 30%

28% 29% 28% 28%

21%45% 43%33% 30% 28% 26%

15%

0%

20%

40%

60%

80%

100%

Media Usage(e.g. Mediachannels)

Demographic (e.g. age,ethnicity)

Identification(name,

address)

Lifestyle (# ofcars, homeownership)

LocationBased

Medical Financial

Completely Disagree Neutral Completely willing




Source: https://datacoup.com/docs#how-it-works

Pietro Leo's Second Income




The need and the new value: buid a 360°Integrated Customer View....

360°Integrated Customer View

with TRUST!




“…Big Data & Analytics is proving value when it is

part of a

closed-loop Business action ...”..


© 2014 IBM Corporation 27 giugno 2014


I can partner with you, Trust me!

Customer info

Indexed 3rd party information related to customer

Customer search: draw in all related records: J Robertson, Janet Robertson, Jan Baker

Enabling a complete purchase history, including Baker records

Customer’s Products

Unstructured internal information related to customer

Activity feed displaying changes in real time

First Step and need: build 360° Customer View

Source: http://www.ibm.com/smarterplanet/us/en/ibmwatson/explorer.html




“....so, I can go deep with

you..”



@pieroleo www.linkedin.com/in/pieroleoText, text, text.... text




Source: TRY IT: Demo on IBM Bluemix - http://watson-um-demo.mybluemix.net/demo

Linguistic analytics to extract a spectrum of cognitive and social characteristics from the text data that a person generates through text messages, tweets, posts, and more.

WatsonUserModeling :: OmniProfile



@pieroleo www.linkedin.com/in/pieroleoImages, Imanges, Images... Images

Images Followers of a Brand




69%13%

7.8%

3.8% 3.1%

2.4%

Travel & SceneryGoing out

Sports interests

Shopping

60%6.1%

1.8%

1.6%

MultimediaAnalytics

SkyScenery

Rural Scenery

Urban Scenery

Water Scenery

Performance

Zoo

Sport venue

Parade

Outdoor Market

Indoor Store

24%

1.5%

Travel & Scenery

LeisureScenery

Airplane - 12.5%Blue sky - 8.9%

Sunset - 2.4%

Fireworks – 0,5

To

p Trav

el & S

cenery

To

p Sce

nery

Top

Leisu

re

Source: IBM System-V

Analytics to extract insights from images and videos

BrandFollowers




“How Big Data & Analytics is evolving and

scaling down the

underline IT complexity ….”




Need to cope and satisfy both with technical and business views

New / Enhanced Applications

All Data

Machine/Sensor

Policy

Broker

Claims

Social Media

Location

Litigation & Other 3rd party

Better and Individual

Pricing

Enhanced 360 Degree View

Claims Analytics & Real Time

Fraud Detection

Batch or Real Time Next Best

Action

Information Sharing &

Transparency

Big Data & Analytics Platform

Big Data & Analytics Strategy, Integration & Managed Services

IBM Big Data IT Blueprint

What is happening?

Discovery and exploration

Why did it happen?

Reporting and analysis

What could happen?

Predictive analytics and

modeling

What didI learn,

what’s best?

Cognitive

What action should I take?

Decision management

Information Integration & Governance

Landing, Exploration and Archive data zone

EDW and data mart

zone

Operational data zone

Real-time Data Processing & Analytics

Deep Analytics data zone

Machine/Sensor Machine/Sensor Machine/Sensor

Policy

Machine/Sensor

Policy

Machine/Sensor Machine/Sensor Machine/Sensor

Policy

Machine/Sensor

Policy

Machine/Sensor

Broker

Policy

Machine/Sensor

Broker

Policy

Machine/Sensor

Claims

Broker

Policy

Machine/Sensor

Claims

Broker

Policy

Machine/Sensor

Social Media

Claims

Broker

Policy

Machine/Sensor

Social Media

Claims

Broker

Policy

Machine/Sensor

Location

Social Media

Claims

Broker

Policy

Machine/Sensor

Location

Social Media

Claims

Broker

Policy

Machine/Sensor

Litigation & Other 3rd party

Location

Social Media

Claims

Broker

Policy

Machine/Sensor

Source: http://www.ibm.com/big-data/us/en/big-data-and-analytics/




A new CAMS+ “native” application paradigm is starting: the case of

IBM Watson Analytics

Watson Analytics

Communication & Collaboration

Visualization & Storytelling

AnalyticsDescriptive, Diagnostic, Predictive, Prescriptive, Cognitive

Data Access & Refinement

CloudCloud

Operations HR ITFinanceSalesMarketing

Mobile ReadyMobile Ready SecureSecure

Value:•Put analytics in the hands of everyone•Make access to data easy for refinement and use •Deliver through the cloud for agility and speed

PrioritizingAccounts

Receivable

Identifying andRetaining Key

Employees

HelpdeskCase

Analysis

CampaignPlanning and ROI

WarrantyAnalysis

Customer Retention

Finance HRITMarketing OperationsSalesExamles

Visit WatsonAnalytics.com and get started for free




Pietro LeoExecutive Architect

IBM Italy CTO for Big Data Analytics & WatsonMember of IBM Academy of Technology Core Management Team@pieroleo

Grazie! Hope you had a “memorable” Experience with me....


slidedeck i utilized during my keynote speech at italian association for market research conference...

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