Content Analytics, AI & Scoring platformSkyrocket e-Commerce, Marketplace & Channel sales

Measure, monitor & monetizeAssortments across all channels

Online brands and retailers struggle with lost revenues by not meeting product content challenges on Marketplaces, Channels, e-Commerce, Retailers, Mobile, Social & Data pool.

SKUmagic Content Analytics & AI Platform helps build a quality catalog that is revenue-driven for multi-channels & meets standards:

• eCommerce Best Practices,• Retailer & Marketplace Listing Guidelines, • Product & Business rules that meet Omnichannel & Mobile Specs • Industry standards like GDSN, PIES.. • Target System Requirements, Partner Sites, • Any Standards, Any Format, & more.

E-commerce

Boosts Discoverability and Conversion

Increases Revenue & Margins Reduces Overhead, Time to Market, Listing Errors/Returns/Lost Sales

Builds Brand Consistency

Why right data always?Content is King, but Analytics is the Queen

1. Are your sales the best they can be on e-Commerce?

2. Is your content strategy Multi-Channel ready?

3. Are you leveraging growing multi-channel opportunities?

78% 41% 40%

80% have a tremendous gap in aggregating and distributing complete, consistent and trusted product information across all channels, including e-Commerce*, Marketplaces, Channels, mobile, social, and in store. More than 50% don’t know what to do or how to.

78% of merchants report their product content system is not ready for multi-channel commerce. Data exists in silos instead of single source cloud repository.

41% report it is more effective to pay penalties for noncompliance than invest in product information management.

About one-third of online buyers say they have abandoned a purchase due to poor product descriptions, while 40% say they have returned a product due to a problem with product data.

80%

Content is King, but analytics is the Queen.Power of Content Analytics

Measure, monitor & monetizeAssortments across all channels

Content Analytics Health Audit Close Content Gaps/ Rules E-commerce Stores and Channels

CLOSE CONTENT GAPSWith built-in tools

UPLOADProduct data

TRAFFICKeywords

SCORINGRules & Ranking

PRIORITIZEDCONTENT

(High, Med & Low)

SEARCHDiscoverability

COMPLETE, COMPLIANT, COMPETITIVE

STORESWeb & Mobile

CHANNELSMarketplaces

What is Content Health Score?Hint! – Like Credit Score

Measure, Monitor & Monetize

Product Title – Does title contain keyword, Category, Size/Color, Brand?

Images AI- Is primary right? Are Images high quality with many alternates?

Product Reviews - Are the product reviews favorable?

Product URL –Direct URL on storefront <80 chars?

Required Attributes & Compliance -Mandatory & compliance attributes missing?

Category / Classification - Is the product classified in right categories and website taxonomy?

Product Description - Is it unique and descriptive (50,100,250)?

Inventory –Is product out of stock on sales channels?

Pricing - Too many sales items? MAP compliant?

Keywords/Text Analytics - Is the product discoverable offline/online?

Assortment

Products’ Availability

Content: images, etc.

Ratings & Reviews

Products’ Placement

Price & Promotions

How SKUmagic solves your problemsMeasure, Monitor & Monetize

Catalog Grader Data/Image Optimizer Content Publisher

Automatically Analyze & Score content gaps in catalogs managed in PIM/Excel/Systems

Collaborate & Enrich to meet standards based on Analytics/AI /Sales data

Push product updates back to stores, channels & marketplace (REST API)

Sample use cases

Catalog Products CSV(s)Existing & New SKUs Onboarding

Any System – API/CSVCloud to Cloud Onboarding

e-Commerce(Existing, Shopify/Magento..)

Channel Advisor(Existing)

Channel Advisor(Optimized /Channel Ready)

e-Commerce(Optimized)

Data Ready for Target(Turnkey –No change to Workflow)

Content Health Report(e-Commerce Standards)

Content + Analytics

Content Analytics

AIA Use cases

1. Is your revenue & data, driven by AIA (AI & Analytics)?

2. Are your product pages as good as Amazon?

3. Are you gaining market share in key categories of products?

Content Health Report (e-Commerce Standards) or

Data Ready for Target System

Catalog Product CSV(s)(API, EXCEL) Content Analytics

Measure, monitor & monetizeAssortments across all channels

e-Commerce(Optimized)

e-Commerce(API, Excel)

1. Are you happy with conversion rates across all categories?

2. Are your products discoverable on Google and Amazon?

3. Are you addressing Content Gaps with real-time Monitoring?

Content Analytics

Measure, monitor & monetizeAssortments across all channels

Content AnalyticsChannel Advisor(Channel Optimized)

Channel Advisor(Existing/New SKUs)

1. Are you losing sales on Amazon to your competitors?

2. Are your product catalog problems, a barrier to online sales?

3. Are Listing Errors costing you revenues?

Example – Medical Device Compliance Problem

1. Data Quality and Completeness unknown

2. Manual and Individual data corrections

3. Duplication of data management efforts

4. Inability to validate FDA rules before sending to registrars

Medical Device Manufacturer

• Source System SKU Creation• Data Acquisition in Excel /PIM

1WorldSync GDSN or Manual FDA Registration

• FDA Registration Process Management• Communications (pass/fail) with GUDID• Global Synchronization Processes/Services

FDA Pass/FailFailure mostly due to incomplete or non-compliant data

Example – Medical Device Compliance Solution

Medical Device Manufacturer

• Source System SKU Creation• Data Acquisition in Excel /PIM

1WorldSync GDSN or Manual FDA Registration

• FDA Registration Process Management• Communications (pass/fail) with GUDID• Global Synchronization Processes/Services

SKUmagic Compliance Scorecard & Data Cleansing

• Content Health Reports/Gap Analysis• Bulk Cleaning & Standardization tools• FDA Business Rules Validation• Enriched and Optimized Content

FDA Pass/FailFailure mostly due to incomplete or non-compliant data

SKUmagic, SKUboarding, SKUmobile, SKUcommerceNext Steps

1

2

3

4

ANALYTICS & AI

CSV Files/API

CONTENT HEALTH REPORTSSUPPLIER SCORE CARD

TURNKEY ANY SYSTEM

GOOD

POS

BAD

Optimized

RETAILER 1 CARD

RETAILER 1 Channels

RETAILER 3

RETAILER 4 OMNI CHANNEL

POS

SUPPLIER 1

SUPPLIER 2SUPPLIER 3

SUPPLIER 4

SKUBOARDING

SUPPLIER 1

SUPPLIER 2 SUPPLIER 3

SUPPLIER 4

SKUservices

Mobile Devices

UPLOADCVS Files/API

ANALYZEContent Health Report

OPTIMIZEProduct Scoring & Intelligence

PUBLISHe-Commerce Channels

CLICK TO WATCH VIDEO

Content Analytics, AI & scoring platformSkyrocket e-Commerce, Marketplace & channel sales

Thank you

Questions or comments please email us athello@skumagic.com