how we used gmail ads to skyrocket a travel client's sales by 50%
TRANSCRIPT
#thinkppcHOSTED BY: &
How We Used Gmail Ads to Skyrocket a
Travel Client's Sales by 50%
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• Greg Banecker– Marketing Manager at Friendly
Planet Travel
– @gregbanecker
Your Presenters
• Shannon Glass– Account Manager at
Hanapin Marketing
– PPC Hero Blogger
– @shannonkglass
• Carrie Albright– Associate Director of
Services at Hanapin Marketing
– PPC Hero Blogger
– @Albright_C
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Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
Or use the webinar question box to send us questions.
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Who is Hanapin?– Run the world’s most popular PPC
blog and conference.– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a 250% increase in their growth trajectory.
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Our Clients
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Live Poll Question #1
How long have you been in PPC?#thinkppc
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
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Friendly Planet and PPC
Friendly Planet - Exceptional Journeys, Exceptional Value.● Friendly Planet specializes in small group tours
across the world. Each package includes many amenities from airfare to high quality hotels and much more.
Why PPC● To drive relevant traffic to the site, efficiently. ● To engage with users outside of organic listings.
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The Problem
Brand traffic was driving the majority of bookings, while non-brand was driving the majority of traffic.
Overall ROAS → 500%
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The Question
How can we 1) drive more, qualified brand traffic and 2)
drive more bookings from non-brand traffic?
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Solution
Gmail Ads● More personable ● Defined targeting● Multiple Ad Formats
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Solution
Gmail Ads - Targeting
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Solution
Gmail Ads - Ad Formats
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The Results
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The Results
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The Results
Overall ROAS → 750%
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Would You Like An Offer From Hanapin?
A. Get an account analysis by the experts at Hanapin (For accounts spending 15k+/month)
B. No Thanks!
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Live Q&A Time!
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Thank you for attending our webinar! #thinkppc• Contact us Directly:
» Hanapin Feedback: [email protected]
Friendly Planet Feedback: [email protected]