INDEX

• Following Thought Processes – The USP Derivation

• Developing Creative Concepts – The Core Creative Ideas

• The Main elements/ messages to be conveyed

• The Ideal Media Mix

• The Creative Showcase.

THE ALL NEW IVY LEAGUE LIFESTYLE MANTRA

A Few Creative expressions to a grand new vista of Grandeur in Home Spaces.

The IVY USPs Mantra Considered

• The Resort – Like Ambience

• The Life Style allure

• The Attitude of an Ivy League Aspirant

The basics, Mantra understands, of talking to a potentialbuyer is to tap into his dreams, aspirations, needs andwants.

The IVY USPs Mantra Considered• POTENTIAL BUYER PROFILE: Double income

Family, aspirational with an awareness of globallifestyles, well travelled, educated, enlightenedattitudes. And NRI’s who seek a familiarity of theambiences, conveniences and feel of homes abroad.

• Needs and Desires: A Home and a community to fitin with; a reflection of status; a place to unwind in; aprivate micro-politan escape-land for the after-officehours.

• The Attitude of an Ivy League Aspirant: classy,well attuned to fine living, western attitudes withtraditional upbringing/values.

The Creative Tracks Mantra Developed• The IVY LEAGUE Life Style– the amenities track

• The True way to live– The Ivy 'an way.

• The Prestige, Intelligence, comforts– choosing and Ivy Home.

The Images convey the attitudes, message and allure, whilecopy serves to powerfully arrest the ad-audience to pay closerattention: Malayalees are more finely tuned to the power ofwords than others, generally. And The word serves to hold theirinterest while the impact of visuals slowly sink in.

The Mandatory Elements

• A Project, 7 Star-rated by CRISIL

• Ivy League Logo Mnemonics

• Contact Address Panel, Contact Numbers

• The Detailing of Special Features

• The Detailing of the four Apartments in the

Community

The Ideal Media Mix

• Interactive Media: Internet, Radio,

Interactive Hoardings

• Print Media: 2 Regional Newspapers, 1

English Language Paper, Brochure’let/

Newsletter focusing on Ivy League + Ranch

• Television: L-Bands in Asianet News, NDTV

24X7

The Ideal Interactive Media

• Internet: Interactive Ads in Manorama Online, Social

Networking ads (Facebook, Twitter) IE Tweets of the day.

• Radio: An SMS Contest hosted by RJ in Kochi, GCC, on

IVY LEAGUE

• Interactive Hoarding: placed at Traffic Islands, in

Airport/ Railway Lounges, Supermarkets, Online in

Skyline Website, Downloadable Screensavers, SMS ads

The Ideal Print Media• Newspapers: Regional Language Newspapers, English

Language Newspapers. Malayalam Papers with coverage

Abroad.

• Magazines: Women’s Magazines, Economy Magazines,

Auto Magazines, Travel Magazines, Home and Interiors

Magazines

• Other Print Media: Brochure Placement in side

Airport Lounges, Airplanes, Booklet/Newsletter

distribution through international tours.

The Ideal Audio-Visual Media

• Television: L-Bands in Regional Language/ English

News/ Business News Channels

• Interactive Hoardings: Supermarkets, Lounges of

Airports, Railway Stations, Traffic Islands, In Multiplex

Lounges, Releasing videos in YouTube.

REF: Annexed Media Quotes for Newspapers, Magazines. Other Quotes can be raised depending upon your preferences.

THE ALL NEW IVY LEAGUE CREATIVES MANTRA

A Few Creative expressions to a grand new vista of Grandeur in Home Spaces.

LETS MAKE IVY LEAGUE THE RIGHT PLACE TO BE..

A campaign like this well executed and equally well supported withthe right media marketing mix support, IVY LEAGUE could be thenext sensational Lifestyle landmark in Kochi.

LETS CHANT A SUCCESS MANTRA…