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INDEX
• Following Thought Processes – The USP Derivation
• Developing Creative Concepts – The Core Creative Ideas
• The Main elements/ messages to be conveyed
• The Ideal Media Mix
• The Creative Showcase.
THE ALL NEW IVY LEAGUE LIFESTYLE MANTRA
A Few Creative expressions to a grand new vista of Grandeur in Home Spaces.
The IVY USPs Mantra Considered
• The Resort – Like Ambience
• The Life Style allure
• The Attitude of an Ivy League Aspirant
The basics, Mantra understands, of talking to a potentialbuyer is to tap into his dreams, aspirations, needs andwants.
The IVY USPs Mantra Considered• POTENTIAL BUYER PROFILE: Double income
Family, aspirational with an awareness of globallifestyles, well travelled, educated, enlightenedattitudes. And NRI’s who seek a familiarity of theambiences, conveniences and feel of homes abroad.
• Needs and Desires: A Home and a community to fitin with; a reflection of status; a place to unwind in; aprivate micro-politan escape-land for the after-officehours.
• The Attitude of an Ivy League Aspirant: classy,well attuned to fine living, western attitudes withtraditional upbringing/values.
The Creative Tracks Mantra Developed• The IVY LEAGUE Life Style– the amenities track
• The True way to live– The Ivy 'an way.
• The Prestige, Intelligence, comforts– choosing and Ivy Home.
The Images convey the attitudes, message and allure, whilecopy serves to powerfully arrest the ad-audience to pay closerattention: Malayalees are more finely tuned to the power ofwords than others, generally. And The word serves to hold theirinterest while the impact of visuals slowly sink in.
The Mandatory Elements
• A Project, 7 Star-rated by CRISIL
• Ivy League Logo Mnemonics
• Contact Address Panel, Contact Numbers
• The Detailing of Special Features
• The Detailing of the four Apartments in the
Community
The Ideal Media Mix
• Interactive Media: Internet, Radio,
Interactive Hoardings
• Print Media: 2 Regional Newspapers, 1
English Language Paper, Brochure’let/
Newsletter focusing on Ivy League + Ranch
• Television: L-Bands in Asianet News, NDTV
24X7
The Ideal Interactive Media
• Internet: Interactive Ads in Manorama Online, Social
Networking ads (Facebook, Twitter) IE Tweets of the day.
• Radio: An SMS Contest hosted by RJ in Kochi, GCC, on
IVY LEAGUE
• Interactive Hoarding: placed at Traffic Islands, in
Airport/ Railway Lounges, Supermarkets, Online in
Skyline Website, Downloadable Screensavers, SMS ads
The Ideal Print Media• Newspapers: Regional Language Newspapers, English
Language Newspapers. Malayalam Papers with coverage
Abroad.
• Magazines: Women’s Magazines, Economy Magazines,
Auto Magazines, Travel Magazines, Home and Interiors
Magazines
• Other Print Media: Brochure Placement in side
Airport Lounges, Airplanes, Booklet/Newsletter
distribution through international tours.
The Ideal Audio-Visual Media
• Television: L-Bands in Regional Language/ English
News/ Business News Channels
• Interactive Hoardings: Supermarkets, Lounges of
Airports, Railway Stations, Traffic Islands, In Multiplex
Lounges, Releasing videos in YouTube.
REF: Annexed Media Quotes for Newspapers, Magazines. Other Quotes can be raised depending upon your preferences.
THE ALL NEW IVY LEAGUE CREATIVES MANTRA
A Few Creative expressions to a grand new vista of Grandeur in Home Spaces.
LETS MAKE IVY LEAGUE THE RIGHT PLACE TO BE..
A campaign like this well executed and equally well supported withthe right media marketing mix support, IVY LEAGUE could be thenext sensational Lifestyle landmark in Kochi.
LETS CHANT A SUCCESS MANTRA…