skyline indy's get socialized june 2010 (power point version)
TRANSCRIPT
Welcome to Get Socialized
Mobile Marketing is a set of practices that enables organizations to communicate and engage with their
audience in an interactive and relevant manner through any mobile device or network.
Worldwide spending in mobile Worldwide spending in mobile media is expected to grow to media is expected to grow to $24B by 2013$24B by 2013
Over 275 Million US mobile subscribers
The average mobile user has The average mobile user has their mobile device within arms their mobile device within arms reach for up to 22 hours a dayreach for up to 22 hours a day
Over 80% of US mobile subscribers use text messaging, with over 50% texting daily
Mobile MarketMobile Market
Four mobile phones are sold for Four mobile phones are sold for every PC soldevery PC sold.
94% of text messages are read 94% of text messages are read within 4 minutes versus 48 hours within 4 minutes versus 48 hours for e-mail.for e-mail.
The average U.S. mobile phone The average U.S. mobile phone subscriber sends and receives subscriber sends and receives more text messages than voice more text messages than voice calls calls
Mobile marketing campaigns are Mobile marketing campaigns are achieving response rates greater achieving response rates greater than 25%than 25%
Mobile MarketMobile Market
Delivery MethodsSMS/MMS Texting2D BarcodeImage Recognition
Mobile WebsiteMobile version of .com site
Mobile Micro SiteCampaign specific mobile site
Mobile AdvertisingAdvertise on the mobile web and in app.Monetize your mobile site by allowing on site mobile advertising.
Mobile Search
App DevelopmentIPhone, Google, Blackberry etc.
Augmented Realityto superimpose graphics, audio and other sensory enhancements over a real-world environment in real time.
Mobile Marketing Components
Define your Strategy
Like any component of the marketing mix, it is important for mobile marketing to play a strategic role linked to clear objectives.
Targeted and Valuable
Mobile marketing is most effective when content is targeted and relevant to the user. Don’t over communicate.
Learn the boundaries
Understand the limitations of various devices and the penetration and adoption of technologies that enable communications.
Treat it as a unique medium
Mobile users engage with and consume content differently than with other mediums. Mobile content is micro content—consumed in small pieces. Users won’t navigate through seven levels to get to the content they want and need.
Give users a choice
Ask for and obtain consent via opt-in for all messaging programs. The ability to opt-out is necessary.
Keep it secure
Mobile marketers must implement reasonable procedures to protect user information.
Mobile Best Practices
Exhibitor (pre-show)Exhibitor (pre-show)
Visit us at the NAB show! April 10-15 2010, Las Vegas
About Canon
Booth Location
New Product Images
ImageRUNNER Video
Tell us For a Chance to Win!
Request Follow Up
Forward to a friend’s mobile
Exhibitor Mobile SiteExhibitor Mobile Site
During Show During Show – Exhibitors use the – Exhibitors use the mobile channel to increase mobile channel to increase interaction with attendees and interaction with attendees and improve lead generationimprove lead generation
Text To WinText To Win – Drive booth traffic and – Drive booth traffic and engage consumer with product or engage consumer with product or brand.brand.
Welcome to Canon Mobile!
About Canon
Booth Location
New Product Images
ImageRUNNER Video
Tell us For a Chance to Win!
Request Follow Up
Locate Store
Forward to a friend’s mobile
Exhibitor Mobile SiteExhibitor Mobile Site
Canon U.S.A., Inc., headquartered in non U.S.A., Inc., headquartered in Lake Success, New York, is a leader in Lake Success, New York, is a leader in professional business, consumer and professional business, consumer and industrial imaging equipment.industrial imaging equipment.Our extensive product line and digital Our extensive product line and digital solutions enable solutions enable businessesbusinesses and and consumers consumers worldwide to capture, store, worldwide to capture, store, and distribute information. and distribute information. Canon products include color and B/W Canon products include color and B/W copierscopiers, , printersprinters, , image filing systemsimage filing systems, , facsimilefacsimile, , camerascameras and and lenseslenses, , camcorderscamcorders, and , and healthcare. healthcare.
More More about products.about products.Watch Watch video from CEO.video from CEO.
Welcome to Canon Mobile!
About Canon
Booth Location
New Product Images
ImageRUNNER Video
Tell us For a Chance to Win!
Request Follow Up
Locate Store
Forward to a friend’s mobile
Exhibitor Mobile SiteExhibitor Mobile Site
Come see us at Booth 240 for a chance to win grand prize!
Welcome to Canon Mobile!
About Canon
Booth Location
New Product Images
ImageRUNNER Video
Tell us For a Chance to Win!
Request Follow Up
Locate Store
Forward to a friend’s mobile
Exhibitor Mobile SiteExhibitor Mobile Site
Printers PIXMA iP2702
PIXMA iP4700
Scanners
Welcome to Canon Mobile!
About Canon
Booth Location
New Product Images
ImageRUNNER Video
Tell us For a Chance to Win!
Request Follow Up
Locate Store
Forward to a friend’s mobile
Exhibitor Mobile SiteExhibitor Mobile Site
C5030
C5035i
C5051i
Welcome to Canon Mobile!
About Canon
Booth Location
New Product Images
ImageRUNNER Video
Tell us For a Chance to Win!
Request Follow Up
Locate Store
Forward to a friend’s mobile
Exhibitor Mobile SiteExhibitor Mobile Site
Answer the following questions for a chance to win a $25 itune gift card.
Welcome to Canon Mobile!
About Canon
Booth Location
New Product Images
ImageRUNNER Video
Tell us for a chance to win
Request Follow Up
Locate Store
Forward to a friend’s mobile
Text to Win Example
ExamplesExamples
ExamplesExamples
Examples
ConnectMedia Ventures is a mobile ConnectMedia Ventures is a mobile marketing company that provides clients marketing company that provides clients with…with…
Mobile StrategyMobile Strategy
Campaign Execution Campaign Execution
Campaign Management Campaign Management
Mobile Mobile Technology Technology
ConnectMediaConnectMedia
7 Secrets to Promoting Tradeshows Through
Blogging
7 Secrets to Promoting Tradeshows Through
Blogging
Erik Deckers
1. Pre-Event Promotion1. Pre-Event Promotion
2. Live 2. Live BloggingBlogging2. Live 2. Live
BloggingBlogging
3. Post 3. Post EventEvent
Wrap-UpWrap-Up
3. Post 3. Post EventEvent
Wrap-UpWrap-Up
4. Photo4. PhotoBloggingBlogging4. Photo4. PhotoBloggingBlogging
5. Video5. VideoBloggingBlogging5. Video5. VideoBloggingBlogging
6. Invite Guest Bloggers
7. It's Also 7. It's Also About About
Search...Search...
Thank you!
Read meErikDeckers.comProBlogService.com
Tweet meTwitter.com/edeckers
Find meSmallerIndiana.com
Any questions?
For a copy of this deck
Engage the Senses...Fact: 83% of all commercial communication appeals only to one sense – our eyes. That leaves a paltry 17% to cater for the other four senses. This is extraordinary given that 75% of our day-to-day emotions are influenced by what we smell, and the fact that there’s a 65% chance of a mood change when exposed to a positive sound. (Martin Lindstrom from Brand Sense)
Grow business the
old way or
Enrich people?
Where are people NOW?
right now people are communicating
Add speed to the message
Make it easy to share
Connect beyond your booth
Convey a Consistent Message
Capture more leads
Making the most of your events, trade
shows and campaigns
Making the most of your events, trade
shows and campaigns
Things to Avoid=
Single Tactic Marketing Strategies
Things to Avoid=
Single Tactic Marketing Strategies
Use Your Square Foot of Influence
•Your booth = 8x10 (80 square feet)
•The Conference = 200x400 (80,000 Square feet)
•The world = 5,502,532,127,000,000 square feet
Client: Pet Supplies Plus
Client: Pet Supplies Plus
Trade Event: Great Indy Pet Expo (traffic of 5,000)
Goal: Influence the total event and leave a mark
Method: Lock the owner in a dog cage to push pet adoptions, broadcast it via Ustream, post via twitter and facebook.
Results: --Attract attention and buzz throughout the event. --Attract traffic and attention on their new website. --Garner publicity including live interviews on two stations.
Impact the Audience better, and... impact a broader audience.
In what industries can you use Social Media?
In what industries can you use Social Media?
•All of them...
Engage your market...
/danielHERNDON
/danielHERNDON
Thank you!