skin wise€¦ · page iv skin wise about this guide how is this guide organized? this section,...

102
Skin Wise Educator Guide

Upload: others

Post on 23-Aug-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Skin Wise

Educator Guide

Page 2: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Skin Wise

Acknowledgements

Development of this program …

Trademarks & Copyright Acknowledgements

PowerPoint® is a registered trademark of Microsoft Corporation.

LeaderGuide Pro™ is a trademark of Great Circle Learning, Inc.

Intellectual property of Aveda Corporation.

This educator guide was created with:

a product of Great Circle Learning, Inc. www.leaderguidepro.com

Page 3: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Table of Contents

© 2012 Page i Rev. Date 4/26/2012

Table of Contents

INTRODUCTORY MATERIAL

Getting Started iii

About This Guide iii

The Program In Perspective vii

Program Preparation viii

Training At A Glance xx

MODULES

Day 1: Welcome and Introduction 1

Day 1: Welcome and Introduction 2

Day 1: Elemental NatureSM 8

Day 1: Elemental NatureSM Overview 9

Day 1: Elemental NatureSM and Aveda Skin Care 23

Day 1: Aveda Facial Treatments 40

Day 1: Aveda Facial Outline 41

Day 1: Aveda Facial Treatments 51

Day 1: Botanical Skin Resurfacing Treatment and Perfecting Plant PeelSM

54

Day 2: Welcome and Day 1 Review 57

Day 2: Welcome and Day 1 Review 58

Day 2: Aveda Facial Treatments 63

Day 2: Aveda Facial Treatment Protocols 64

Page 4: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Table of Contents Educator Guide

Page ii Skin Wise

Day 2: Skin Balancing Procedure 66

Day 2: Aveda Facial Treatment Workshop 68

Day 2: Take Action 73

Page 5: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Getting Started

© 2012 Page iii Rev. Date 4/26/2012

Getting Started

About This Guide

What’s the purpose of this guide?

This educator guide provides a master reference document to help you prepare for and deliver the Skin Wise program.

What will I find in the guide?

This educator guide is a comprehensive package that contains

the workshop delivery sequence

checklists of necessary materials and equipment

presentation scripts and key points to cover, and

instructions for managing exercises, case studies, and other instructional activities.

Page 6: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Getting Started Educator Guide

Page iv Skin Wise

About This Guide

How is this guide organized?

This section, “Getting Started,” contains all of the preparation information for the Skin Wise program, such as learning objectives, pre-work, required materials, and room set-up.

Following this section is the “Training At A Glance” table. This table can serve as your overview reference, showing the module names, timings, and process descriptions for the entire program.

Finally, the program itself is divided into modules, each of which is comprised of one or more lessons. A module is a self-contained portion of the program, usually lasting anywhere from 20 to 90 minutes, while a lesson is a shorter (typically 5-20 minute) topic area. Each module begins with a one-page summary showing the Purpose, Time, Process, and Materials for the module. Use these summary pages to get an overview of the module that follows.

Page 7: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Getting Started

© 2012 Page v Rev. Date 4/26/2012

About This Guide, continued

How is the text laid out in this guide?

Every action in the program is described in this guide by a text block like this one, with a margin icon, a title line, and the actual text. The icons are designed to help catch your eye and draw quick attention to “what to do and how to do it.” For example, the icon to the left indicates that you, the instructor, say something next. The title line gives a brief description of what to do, and is followed by the actual script, instruction set, key points, etc. that are needed to complete the action.

A complete list of the margin icons used in this guide is provided on the following page.

IMPORTANT NOTE

You may also occasionally find important notes such as this one in the text of this guide. These shaded boxes provide particularly important information in an attention-getting format.

Page 8: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Getting Started Educator Guide

Page vi Skin Wise

About This Guide, continued

Graphic Cues

Module Blocks

Goal Time Overview Materials Break

Lesson Blocks

Quiz Flipchart Activity Handouts Important Note Key Points Slide

Ask Say Time Q&A Transition Video Workbook

4MAT Wheel Connect Attend Image Inform Practice Extend

Refine Perform

Page 9: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Getting Started

© 2012 Page vii Rev. Date 4/26/2012

The Program In Perspective

Why a Skin Wise program?

To educate spa therapists on how to perform customized Aveda facial treatments.

Learning Objectives

Customize the Aveda spa experience using the Elemental Nature℠ Philosophy

Choose the appropriate Aveda Skin Care products to incorporate into your services and sales strategy

Perform the balancing step of an Aveda facial treatment

Perform the Perfecting Plant Peel℠ and Botanical Skin Resurfacing Treatment—Aveda’s approach to microdermabrasion

Determine, customize and perform the appropriate Aveda facial treatment for every guest

Program Timing

2 days

10:00 a.m.–5:00 p.m.

(6 hours plus 1-hour lunch break)

Number of Participants

12

Note: This course requires an even number of participants.

Page 10: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Getting Started Educator Guide

Page viii Skin Wise

Program Preparation

Participant Pre-Work

None.

Required Materials

General Materials

Skin Wise Educator Guide

Skin Wise PowerPoint Presentation

LCD Projector and Screen

Computer/Laptop

Speakers

Background Music (see the Aveda Global Education & Event Standards on Aveda PurePro™ for sample playlists)

Wireless Clicker/Pointer

Flipchart and Markers

Mission, Vision and Beliefs Posters (1 of each placed around the room, can be printed from the Global Education & Event Standards on PurePro™)

Masking Tape (1 roll)

Aveda Candles (1 per table)

Stress-Fix™ Body Lotion (1 per table)

Chakra™ Balancing Body Mists (1 complete set distributed among all tables)

Stress-Fix™ Concentrate (1 per table)

Colored Pencils and Markers in Cups (1 cup per table)

Page 11: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Getting Started

© 2012 Page ix Rev. Date 4/26/2012

Program Preparation

Highlighters (1 per participant)

Ball Point Pens (1 per participant)

Blank Paper (1 stack per table)

Facial Tissues (1 per table)

Collateral and Handouts

Skin Wise Reference Guide (1 per participant)

Aveda Facial Treatment Protocols (1 per participant)

Elemental NatureSM Questionnaire (1 per participant)

The Art & Science of Esthiology and DVDs (1 for front table)

Outer Peace™ Reference Guide and DVD (1 for front table)

Green Science™ Reference Guide and DVD (1 for front table)

Enbrightenment™ Reference Guide/DVD (1 for front table)

Book Stands (3, for displaying the reference guides)

Aveda Skin Care/Elemental NatureSM Tent Cards

– Infinity/Air Cleansers

– Fire Cleansers

– Water/Earth Cleansers

– Infinity/Air Toners

– Fire Toners

– Water/Earth Toners

– Infinity/Air Exfoliants

Page 12: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Getting Started Educator Guide

Page x Skin Wise

Program Preparation

– Fire Exfoliants

– Water/Earth Exfoliants

– Infinity/Air Masques

– Fire Masques

– Water/Earth Masques

– Infinity/Air Treatments

– Fire Treatments

– Water/Earth Treatments

– Infinity/Air Moisturizers

– Fire Moisturizers

– Water/Earth Moisturizers

– Full Spectrum Men’s Shave Care

– Infinity/Air Essential Oil Blends

– Fire Essential Oil Blends

– Water/Earth Essential Oil Blends

Product (professional-sizes when available)

Botanical Kinetics™ Purifying Creme Cleanser (1 for front product table, 2 for dispensing table)

Botanical Kinetics™ Purifying Gel Cleanser (1 for front product table, 2 for dispensing table)

Botanical Kinetics™ Skin Firming/Toning Agent (1 for front product table, 2 for dispensing table)

Botanical Kinetics™ Toning Mist (1 for front product table, 2 for dispensing table)

Botanical Kinetics™ Exfoliant (1 for front product table, 2

Page 13: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Getting Started

© 2012 Page xi Rev. Date 4/26/2012

Program Preparation

for dispensing table)

Botanical Kinetics™ Hydrating Lotion (1 for front product table, 2 for dispensing table)

Tourmaline Charged Exfoliating Cleanser (1 for front product table, 2 for dispensing table)

Tourmaline Charged Radiant Skin Refiner (1 for front product table, 2 for dispensing table)

Tourmaline Charged Radiance Fluid (1 for front product table, 2 for dispensing table)

Tourmaline Charged Hydrating Creme (1 for front product table, 2 for dispensing table)

Tourmaline Charged Radiance Masque (1 for front product table, 2 for dispensing table)

All-Sensitive™ Cleanser (1 for front table, 2 for dispensing table)

All-Sensitive™ Moisturizer (1 for front product table, 2 for dispensing table)

Green Science™ Perfecting Cleanser (1 for front product table, 2 for dispensing table)

Green Science™ Replenishing Toner (1 for front product table, 2 for dispensing table)

Green Science™ Line Minimizer (1 for front product table, 2 for dispensing table)

Green Science™ Lifting Serum (1 for front product table, 2 for dispensing table)

Green Science™ Firming Eye Creme (1 for front product table, 2 for dispensing table)

Green Science™ Firming Face Creme (1 for front product table, 2 for dispensing table)

Page 14: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Getting Started Educator Guide

Page xii Skin Wise

Program Preparation

Green Science™ Masque-Age™ (1 for front product table, 2 for dispensing table)

Enbrightenment™ Brightening Cleanser (1 for front product table, 2 for dispensing table)

Enbrightenment™ Brightening Treatment Toner (1 for front product table, 2 for dispensing table)

Enbrightenment™ Brightening Correcting Serum (1 for front product table; 2 for dispensing table)

Enbrightenment™ Brightening Correcting Lotion (1 for front product table; 2 for dispensing table)

Enbrightenment™ Brightening Correcting Creme (1 for front product table, 2 for dispensing table)

Enbrightenment™ Brightening Intensive Massage Masque (1 for front product table, 2 for dispensing table)

Outer Peace™ Foaming Cleanser (1 for front product table, 2 for dispensing table)

Outer Peace™ Acne Relief Pads (1 for front product table, 2 for dispensing table)

Outer Peace™ Acne Spot Relief (1 for front product table, 2 for dispensing table)

Outer Peace™ Acne Relief Lotion (1 for front product table, 2 for dispensing table)

Outer Peace™ Professional Exfoliating Formula (1 for front product table, 1 for dispensing table)

Outer Peace™ Cooling Masque (1 for front product table, 2 for dispensing table)

Deep Cleansing Herbal Clay Masque (1 for front product table, 2 for dispensing table)

Intensive Hydrating Masque (1 for front product table, 2

Page 15: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Getting Started

© 2012 Page xiii Rev. Date 4/26/2012

Program Preparation

for dispensing table)

Perfecting Plant Peel™ Thermal Masque (1 for front product table, 3 for dispensing table)

Perfecting Plant Peel™ Activating Spray (1 for front product table, 6 for dispensing table)

Herbal Science Remedy™ (1 for front table, 1 for dispensing table)

Sea Science Remedy™ (1 for front table, 1 for dispensing table)

Active Composition (1 for front product table, 2 for dispensing table)

All-Sensitive™ Body Formula (2 for front product table, 6 for dispensing table, put into applicator bottles)

Beautifying Composition™ (2 for front product table, 6 for dispensing table, put into applicator bottles)

Calming Composition™ (2 for front product table, 6 for dispensing table, put into applicator bottles)

Energizing Composition™ (2 for front product table, 6 for dispensing table, put into applicator bottles)

Blue Oil Balancing Concentrate (2 for front product table, 2 for dispensing table)

Balancing Infusion™ for Dry Skin (1 for front product table, 6 for dispensing table)

Pure Essences (1 set for front product table)

Singular Notes (2 sets for front product table, 2 sets for dispensing table)

Inner Light™ Mineral Tinted Moisture Broad Spectrum SPF 15 (1 of each shade for front product table, 1 of each shade for dispensing table)

Page 16: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Getting Started Educator Guide

Page xiv Skin Wise

Program Preparation

Lip Saver™ (1 for front product table, 2 for dispensing table)

Pure Comfort™ Eye Makeup Remover (1 for front product table, 6 for dispensing table)

Technical Tools

Product Tables (3, for front of room)

Dispensing Tables (2, for back of room)

Massage Tables (1 per 2 participants)

Hot Towel Cabi (1 per 2 participants)

Knee Bolsters (1 per 2 participants)

Blankets (1 per massage table)

Sheets (2 per massage table)

Towels (12 per participant)

Dispensing Cups (36; 7 per participant for workshop, 29 for blending formulations)

Contact: Litin Paper Company

Phone: 612.607.5700 or 888. 385.4846

Website: www.litin.com

Item: 2 oz, compostable, clear cup

Small Spatulas (1 box for dispensing table)

Large Spatulas (1 box for dispensing table)

Medium Bowls (2 per massage table)

Aveda Shammy Cloths (1 per participant)

Non-Woven 4x4 Cotton Compresses (5 packages)

Page 17: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Getting Started

© 2012 Page xv Rev. Date 4/26/2012

Program Preparation

Aveda Masque Brushes (2 per massage table)

Cotton Rounds (5 packages)

Hand Sanitizer (1 per massage table)

Serving Trays (1 per massage table)

TV Trays (1 per massage table)

Trash Cans with Liners (1 per massage table)

Dirty Laundry Bins (1 per 2 massage tables)

Facial Tissue (1 per massage table)

Scissors (2)

Room & Table Set-Up

Day 1

Set up the room in two sections:

Classroom setting with three draped product tables at the front of the room and adequate seating for participants at round tables.

Set up the product tables side by side at the front of the room. Place the Aveda Skin Care products evenly across the tables in the following order:

– Cleansers

Pure Comfort™ Eye Makeup Remover

Botanical Kinetics™ Purifying Creme Cleanser

Botanical Kinetics™ Purifying Gel Cleanser

Tourmaline Charged Exfoliating Cleanser

All-Sensitive™ Cleanser

Green Science™ Perfecting Cleanser

Page 18: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Getting Started Educator Guide

Page xvi Skin Wise

Program Preparation

Outer Peace™ Foaming Cleanser

Enbrightenment™ Brightening Cleanser

– Toners

Botanical Kinetics™ Skin Toning/Firming Agent

Botanical Kinetics™ Toning Mist

Green Science™ Replenishing Toner

Enbrightenment™ Brightening Treatment Toner

Perfecting Plant Peel™ Activating Spray

– Exfoliants

Botanical Kinetics™ Exfoliant

Tourmaline Charged Radiant Skin Refiner

Outer Peace™ Professional Exfoliating Formula

Outer Peace™ Acne Relief Pads

– Masques

Tourmaline Charged Radiance Masque

Green Science™ Masque-Age™

Enbrightenment™ Brightening Intensive Massage Masque

Outer Peace™ Cooling Masque

Deep Cleansing Herbal Clay Masque

Intensive Hydrating Masque

Perfecting Plant Peel™ Thermal Masque

Herbal Science Remedy™

Sea Science Remedy™

Page 19: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Getting Started

© 2012 Page xvii Rev. Date 4/26/2012

Program Preparation

– Treatments

Tourmaline Charged Radiance Fluid

Green Science™ Lifting Serum

Green Science™ Line Minimizer

Enbrightenment™ Brightening Correcting Serum

Outer Peace™ Acne Spot Relief

– Moisturizers

Botanical Kinetics™ Hydrating Lotion

Tourmaline Charged Hydrating Creme

All-Sensitive™ Moisturizer

Green Science™ Firming Eye Creme

Green Science™ Firming Face Creme

Enbrightenment™ Brightening Correcting Creme

Enbrightenment™ Brightening Correcting Lotion

Inner Light™ Mineral Tinted Moisture Broad Spectrum SPF 15

Lip Saver™

– Men’s Shave Care

Aveda Men Pure-Formance™ Shave Cream

Aveda Men Pure-Formance™ Dual Action Aftershave

– Essential Oil Blends

All-Sensitive™ Body Formula

Beautifying Composition™

Calming Composition™

Page 20: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Getting Started Educator Guide

Page xviii Skin Wise

Program Preparation

Energizing Composition™

Balancing Infusion™ for Dry Skin

Pure Essences

Singular Notes

Technical workshop setting with massage tables, dispensing table, TV and serving trays and all the product and technical tools listed above.

Day 2

Set up the room in two sections:

Classroom setting with two draped product tables at the front of the room and adequate seating for participants at round tables.

Set up the product tables side by side at the front of the room. Place all of the products associated with every skin care category randomly across the tables. Do not put them in any order (e.g., according to Elemental Nature,SM Aveda Skin Care system or category).

Technical workshop setting with massage tables, dispensing table, TV and serving trays and all the product and technical tools listed above.

Instructor Preparation

Review the Global Education & Events Standards guide to ensure Aveda’s global training standards are being met. Use the Program Set-Up Checklist in the Appendix as your guide.

Prepare any flipcharts in advance.

Prepare mission and wellness activities for the beginning of the class.

Page 21: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Getting Started

© 2012 Page xix Rev. Date 4/26/2012

Program Preparation

IMPORTANT: Add the assigned Course ID to the last PowerPoint slide for online participant evaluations.

Read through this educator guide, and make sure you are comfortable with all the information and activities.

On the day of the training, arrive early and ensure the room is set up one hour before the start time. Check to make sure all A/V equipment is working properly.

Spray the room with a Chakra™ Balancing Body Mist, and play upbeat music as participants arrive.

4MAT WHEEL

Concept: Customization

Page 22: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Training At A Glance Educator Guide

Page xx Skin Wise

Training At A Glance

Time Module Description

30 minutes Day 1: Welcome and Introduction

Welcome participants, review housekeeping information and learning objectives, lead a mission and wellness activity, perform the customized trail mix activity.

2 hours, 15 minutes (and one 15-minute break and one-hour lunch break)

Day 1: Elemental NatureSM

Review Infinity/Air, Fire and Water/Earth; perform the Elemental NatureSM research and Aveda Skin Care/Elemental NatureSM gallery stroll activities; review cleansers, toners, exfoliants, masques, treatments, moisturizers, men’s shave care, essential oil blends.

3 hours Day 1: Aveda Facial Treatments

Review Aveda facial treatment outline, Elemental NatureSM facials and specialized treatment facials; perform the Botanical Skin Resurfacing Treatment and Perfecting Plant PeelSM demonstration and practice activity.

30 minutes Day 2: Welcome and Day 1 Review

Welcome participants, lead a mission and wellness activity, perform the Day 1 review activity.

Page 23: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Training At A Glance

© 2012 Page xxi Rev. Date 4/26/2012

5 hours, 30 minutes (and one one-hour lunch break)

Day 2: Aveda Facial Treatments

Review the Aveda Facial Treatment Protocols book, perform the skin balancing procedure demonstration and practice activity, run the Aveda facial treatment workshop, perform the be your guest and be your benchmarks activities, have participants develop an action plan for implementing what they learned.

Page 24: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Welcome and Introduction

© 2012 Page 1 Rev. Date 4/26/2012

Day 1: Welcome and Introduction

Goal

The purpose and goal of this module is to welcome participants and introduce them to the concept of customization to connect them to the information they’re going to learn.

Time

30 minutes

Overview

Welcome participants, review housekeeping information and learning objectives, lead a mission and wellness activity, perform the customized trail mix activity.

Materials Needed

See the Required Materials list at the beginning of this guide.

Page 25: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Welcome and Introduction Educator Guide

Page 2 Skin Wise

Day 1: Welcome and Introduction

Slide 1

SAY

Welcome to Skin Wise. I am… (introduce yourself and share why you’re excited to teach this class).

Slide 2

IMPORTANT NOTE

Share housekeeping information, including bathroom location, times of breaks, etc.

Page 26: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Welcome and Introduction

© 2012 Page 3 Rev. Date 4/26/2012

Day 1: Welcome and Introduction

ACTIVITY: INTRODUCTIONS

Go around the room, and instruct participants to introduce themselves to the class by sharing the following:

Name/Spa/Role

Expectations

Favorite spa experience

Slide 3

Page 27: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Welcome and Introduction Educator Guide

Page 4 Skin Wise

Day 1: Welcome and Introduction

SAY

Now let’s review our learning objectives. After completing this course, you will be able to:

Customize the Aveda spa experience using the Elemental Nature℠ Philosophy

Choose the appropriate Aveda Skin Care products to incorporate into your services and sales strategy

Perform the balancing step of an Aveda facial treatment

Perform the Perfecting Plant Peel℠ and Botanical Skin Resurfacing Treatment—Aveda’s approach to microdermabrasion

Determine, customize and perform the appropriate Aveda facial treatment for every guest

Slide 4

SAY

Let’s begin the day with the Aveda mission.

ACTIVITY: MISSION

Perform a mission activity of your choice.

Page 28: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Welcome and Introduction

© 2012 Page 5 Rev. Date 4/26/2012

Day 1: Welcome and Introduction

Slide 5

SAY

Now let’s prepare our minds and bodies for what we’re going to learn today.

ACTIVITY: WELLNESS

Perform a wellness activity of your choice.

connect

attend

Page 29: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Welcome and Introduction Educator Guide

Page 6 Skin Wise

Day 1: Welcome and Introduction

Slide 6

ACTIVITY: CUSTOMIZED TRAIL MIX

Instruct participants to go to the refreshment table and create their own trail mix with the supplied ingredients.

Ask for a few volunteers to share their trail mix selections.

Relate their selections to various skin conditions. One mix could represent This person’s mix could represent skin discoloration, another could represent lines and wrinkles, etc.

image

SAY

You created your trail mix based on your needs and preferences. Facial treatments are much the same way. Everyone has different skin care needs; therefore, as professional estheticians, we need to create customized facials for each guest.

Page 30: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Welcome and Introduction

© 2012 Page 7 Rev. Date 4/26/2012

Day 1: Welcome and Introduction

ASK

How tool do you use to create customized Aveda facial treatments?

(Listen for: Elemental Nature.SM)

Slide 7

SAY

That’s correct. Aveda’s customization philosophy is Elemental Nature.SM

Transition to Day 1: Elemental NatureSM

Page 31: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 8 Skin Wise

Day 1: Elemental NatureSM

Goal

The purpose and goal of this module is to review Elemental NatureSM and Aveda Skin Care product knowledge according to Elemental Nature.SM

Time

2 hours, 15 minutes (and one 15-minute break and one-hour lunch break)

Overview

Review Infinity/Air, Fire and Water/Earth; perform the Elemental NatureSM research and Aveda Skin Care/Elemental NatureSM gallery stroll activities; review cleansers, toners, exfoliants, masques, treatments, moisturizers, men’s shave care, essential oil blends.

Materials Needed

See the Required Materials list at the beginning of this guide.

Page 32: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 9 Rev. Date 4/26/2012

Day 1: Elemental NatureSM Overview

inform

SAY

Elemental NatureSM is based on the science of Ayurveda, a 5,000-year-old healing tradition that tells us that the essence of the five natural elements—Infinity, Air, Fire, Water, and Earth—are found in all living things, including you. When these elements are balanced, you skin and scalp look healthy, vital and radiant. When skin and scalp concerns surface, it is a signal that an element needs to be balanced. Balancing the elements is the heart of Elemental Nature.SM

The elements cannot be taken literally. You do not have an actual fire burning within you. Rather, these elements represent the five forces that are present within all living things.

Slide 8

Page 33: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 10 Skin Wise

Day 1: Elemental NatureSM Overview

SAY

Infinity is the open expanse of the universe. Look around this room. What is it composed of? 99.99% empty space. But that is what makes it useful. If this room were solid, we could not hold class in here.

Slide 9

SAY

Air moves across space and therefore represents movement. The movement of your body, blood, the swaying of trees, etc. Any form of movement is a representation of air.

Slide 10

Page 34: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 11 Rev. Date 4/26/2012

Day 1: Elemental NatureSM Overview

SAY

Fire creates heat, which in turn creates change or transformation. If you burn a log in a fireplace, when the fire goes out, ash remains. Fire created this change. Fire represents all changes that occur in the body, including digestion and the transformation of energy into food.

Slide 11

SAY

Water represents cohesive or attractive forces. Gravity is a good example for water. What does gravity do? It holds us on the planet, and creates a relationship between us and the earth so we can live off of it. Water is the glue that holds the elements together.

Slide 12

Page 35: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 12 Skin Wise

Day 1: Elemental NatureSM Overview

SAY

Earth represents solid matter. If this room is 99.99% empty space, the .01% that seems solid is earth: the floor, ceiling, walls, tables, chairs, etc.

Slide 13

SAY

The five elements combine to form three functional groups as they interact within the body: Infinity and Air relate closely. So do Water and Earth. Fire is its own group.

Slide 14

Page 36: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 13 Rev. Date 4/26/2012

Day 1: Elemental NatureSM Overview

SAY

All of these elements are present in everyone. If no one had Infinity/Air, for example, we’d all be statues. However, each of you has a unique combination of these elements that make up your mind-body constitution, or prakruti. You are born with a particular prakruti that never changes throughout your life. It is who you are.

Some people have mostly Infinity/Air with just some Fire and a little Water/Earth. These people are quick thinkers, social and move around a lot. Others have more Fire or Water/Earth, but we all have some of all five elements.

Slide 15

Page 37: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 14 Skin Wise

Day 1: Elemental NatureSM Overview

SAY

Because prakruti never changes, there is little you can do to balance it. However, there is another term you need to know, vikruti, which are imbalanced states caused by too much of a particular element.

How do you get an imbalance? According to Ayurveda, every experience you have manifests in your mind and body. They influence the elements within you, either increasing or decreasing them. When your emotions, diet, lifestyle, etc., cause a particular element to increase in your body, you may develop an imbalance. For example, if you sunbathe during the summer, the sun—which has Fire qualities—can cause sunburn. Sunburn is a Fire vikruti. If you travel frequently, the level of Infinity/Air within you will increase, and you may notice an imbalance related to too much movement, like insomnia.

Slide 16

Page 38: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 15 Rev. Date 4/26/2012

Day 1: Elemental NatureSM Overview

SAY

Prakruti focuses on the individual as a whole, whereas vikruti focuses on the condition or imbalance. It’s important not to label people as being a particular element because everyone has all three. It’s better to identify the element(s) of an imbalance (vikruti). Therefore, a person is not Fire, but their skin may have a Fire imbalance.

Slide 17

Pages 5–10

Direct learners to the Skin Wise Reference Guide.

Elemental NatureSM

Page 39: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 16 Skin Wise

Day 1: Elemental NatureSM Overview

ACTIVITY: ELEMENTAL NATURESM RESEARCH

Divide the class into three teams.

Assign each team one of the following categories:

– Infinity/Air

– Fire

– Water/Earth

Instruct teams to use their workbook to research their assigned Elemental NatureSM and prepare a short presentation that will include the skin conditions associated with the imbalance.

Walk around the room, and coach as needed.

Give teams 10 minutes to complete the activity.

IMPORTANT NOTE

During the next several slides, debrief the Elemental NatureSM research activity by asking for each team to present their category to the rest of the class. Begin by briefly reviewing the qualities of each Elemental Nature,SM (slides will build), and then call on teams to present in the following order:

Infinity/Air

Fire

Water/Earth

Page 40: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 17 Rev. Date 4/26/2012

Day 1: Elemental NatureSM Overview

Slide 18

ASK

Think of Infinity/Air. Is it:

Light or heavy?

(Listen for: Light, and click the PPT to reveal the answer.)

Cold or hot?

(Listen for: Cold, and click the PPT to reveal the answer.)

Dry or moist?

(Listen for: Dry, and click the PPT to reveal the answer.)

SAY

The three main qualities of Infinity/Air are light, cold and dry. Infinity/Air is thus increased by light, cold and dry foods, weather and activities. To create balance and settle the element, you need to use the opposite qualities.

ASK

How do you balance Infinity/Air?

(Listen for: Use heavy, hot and moist, and click the PPT to reveal the answer.)

Page 41: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 18 Skin Wise

Day 1: Elemental NatureSM Overview

Slide 19

SAY

Let’s learn about Infinity/Air imbalances.

IMPORTANT NOTE

Instruct the Infinity/Air team to present their category to the class.

Slide 20

Page 42: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 19 Rev. Date 4/26/2012

Day 1: Elemental NatureSM Overview

ASK

Think of Fire. Is it:

Light or heavy?

(Listen for: Light, and click the PPT to reveal the answer.)

Cold or hot?

(Listen for: Hot, and click the PPT to reveal the answer.)

Dry or moist?

(Listen for: Moist, and click the PPT to reveal the answer.)

SAY

The three main qualities of Fire are light, hot and moist. Fire is thus increased by light, hot and moist foods, weather and activities. To create balance and settle the element, you need to use the opposite qualities.

ASK

How do you balance Fire?

(Listen for: Use heavy, cold and dry, and click the PPT to reveal the answer.)

Slide 21

Page 43: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 20 Skin Wise

Day 1: Elemental NatureSM Overview

SAY

Let’s learn about Fire imbalances.

IMPORTANT NOTE

Instruct the Fire team to present their category to the class.

Slide 22

ASK

Think of Water/Earth. Is it:

Light or heavy?

(Listen for: Heavy, and click the PPT to reveal the answer.)

Cold or hot?

(Listen for: Cold, and click the PPT to reveal the answer.)

Dry or moist?

(Listen for: Moist, and click the PPT to reveal the answer.)

Page 44: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 21 Rev. Date 4/26/2012

Day 1: Elemental NatureSM Overview

SAY

The three main qualities of Water/Earth are heavy, cold and moist. Water/Earth is thus increased by heavy, cold and moist foods, weather and activities. To create balance and settle the element, you need to use the opposite qualities.

ASK

How do you balance Water/Earth?

(Listen for: Use light, hot and moist, and click the PPT to reveal the answer.)

What is unique about each element?

(Listen for: Infinity/Air is dry, Fire is hot, Water/Earth is heavy.)

Slide 23

SAY

Let’s learn about Water/Earth imbalances.

Page 45: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 22 Skin Wise

Day 1: Elemental NatureSM Overview

IMPORTANT NOTE

Instruct the Water/Earth team to present their category to the class.

ASK

Do you have any questions about Elemental Nature?SM

(Answer any questions.)

Page 46: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 23 Rev. Date 4/26/2012

Day 1: Elemental NatureSM and Aveda Skin Care

inform

Slide 24

SAY

Elemental NatureSM and Aveda Skin Care go hand in hand. Every Aveda Skin Care product was developed to address a specific imbalance or imbalances.

ACTIVITY: AVEDA SKIN CARE/ELEMENTAL NATURESM GALLERY STROLL

Instruct participants to come to the product tables at the front of the room and explore Aveda Skin Care:

– Cleansers

– Toners

– Exfoliants

– Masques

– Treatments

– Moisturizers

Page 47: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 24 Skin Wise

Day 1: Elemental NatureSM and Aveda Skin Care

– Men’s Shave Care

– Essential Oil Blends

Give participants 5 minutes to explore the products, and instruct them to return to their seats.

Give a brief overview of each Aveda Skin Care category, and explain the differences between cleansers, toners, etc., in a general sense.

Share that now that participants have an understanding of the three Elemental NatureSM imbalances and Aveda Skin Care, it’s time to think about which products address Infinity/Air, Fire and Water/Earth imbalances.

Divide the class into the three Elemental NatureSM teams you assigned earlier. Give teams the Aveda Skin Care/Elemental NatureSM tent cards associated with their assigned categories.

Instruct teams to come back to the product tables at the front of the room and organize the products according to their assigned categories.

Note: Some products address more than one Elemental NatureSM imbalance. In these cases, instruct teams to “share” the product.

Give teams 10 minutes to complete the activity.

Pages 11–28

Direct learners to the Skin Wise Reference Guide.

Aveda Skin Care Product Knowledge: By Elemental NatureSM

Page 48: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 25 Rev. Date 4/26/2012

Day 1: Elemental NatureSM and Aveda Skin Care

SAY

Let’s debrief the activity by reviewing the Aveda Skin Care product knowledge for each category and Elemental NatureSM imbalance together.

IMPORTANT NOTE

During the next several slides, debrief the Aveda Skin Care/Elemental NatureSM gallery stroll activity by reviewing facial cleansers by Elemental Nature,SM including product positioning and functional botanicals. Instruct participants to follow along in their reference guide.

Explain that due to the function of some of the products, some may fit within more than one Elemental NatureSM category (i.e., Tourmaline Charged Exfoliating Cleanser, Pure Comfort™ Eye Makeup Remover).

Slide 25

Page 49: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 26 Skin Wise

Day 1: Elemental NatureSM and Aveda Skin Care

Slide 26

Slide 27

ASK

Do you have any questions about facial cleansers?

(Answer any questions.)

Page 50: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 27 Rev. Date 4/26/2012

Day 1: Elemental NatureSM and Aveda Skin Care

IMPORTANT NOTE

During the next several slides, debrief the Aveda Skin Care/Elemental NatureSM gallery stroll activity by reviewing toners by Elemental Nature,SM including product positioning and functional botanicals. Instruct participants to follow along in their reference guide.

Slide 28

Slide 29

Page 51: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 28 Skin Wise

Day 1: Elemental NatureSM and Aveda Skin Care

Slide 30

ASK

Do you have any questions about toners?

(Answer any questions.)

IMPORTANT NOTE

During the next several slides, debrief the Aveda Skin Care/Elemental NatureSM gallery stroll activity by reviewing facial exfoliants by Elemental Nature,SM including product positioning and functional botanicals. Instruct participants to follow along in their reference guide.

Explain that due to the function of some of the products, some may fit within more than one Elemental NatureSM category (i.e., Botanical Kinetics™ Exfoliant, Tourmaline Charged Radiant Skin Refiner, Outer Peace™ Professional Exfoliating Formula).

Page 52: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 29 Rev. Date 4/26/2012

Day 1: Elemental NatureSM and Aveda Skin Care

Slide 31

Slide 32

Slide 33

Page 53: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 30 Skin Wise

Day 1: Elemental NatureSM and Aveda Skin Care

ASK

Do you have any questions about exfoliants?

(Answer any questions.)

IMPORTANT NOTE

During the next several slides, debrief the Aveda Skin Care/Elemental NatureSM gallery stroll activity by reviewing masques by Elemental Nature,SM including product positioning and functional botanicals. Instruct participants to follow along in their reference guide.

Explain that due to the function of some of the products, some may fit within more than one Elemental NatureSM category (i.e., Intensive Hydrating Masque, Perfecting Plant Peel™ Thermal Masque, Herbal Science Remedy™).

Slide 34

Page 54: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 31 Rev. Date 4/26/2012

Day 1: Elemental NatureSM and Aveda Skin Care

Slide 35

Slide 36

ASK

Do you have any questions about masques?

(Answer any questions.)

Page 55: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 32 Skin Wise

Day 1: Elemental NatureSM and Aveda Skin Care

IMPORTANT NOTE

During the next several slides, debrief the Aveda Skin Care/Elemental NatureSM gallery stroll activity by reviewing facial treatments by Elemental Nature,SM including product positioning and functional botanicals. Instruct participants to follow along in their reference guide.

Slide 37

Slide 38

Page 56: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 33 Rev. Date 4/26/2012

Day 1: Elemental NatureSM and Aveda Skin Care

Slide 39

ASK

Do you have any questions about treatments?

(Answer any questions.)

IMPORTANT NOTE

During the next several slides, debrief the Aveda Skin Care/Elemental NatureSM gallery stroll activity by reviewing moisturizers by Elemental Nature,SM including product positioning and functional botanicals. Instruct participants to follow along in their reference guide.

Explain that due to the function of some of the products, some may fit within more than one Elemental NatureSM category (i.e., Green Science™ Firming Eye Creme, Inner Light™ Mineral Tinted Moisture Broad Spectrum SPF 15, Lip Saver.™)

Page 57: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 34 Skin Wise

Day 1: Elemental NatureSM and Aveda Skin Care

Slide 40

Slide 41

Slide 42

Page 58: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 35 Rev. Date 4/26/2012

Day 1: Elemental NatureSM and Aveda Skin Care

ASK

Do you have any questions about moisturizers?

(Answer any questions.)

Slide 43

SAY

Let’s take quick a 15-minute break. When we return, we’ll move into Aveda product for the body.

15-MINUTE BREAK

Page 59: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 36 Skin Wise

Day 1: Elemental NatureSM and Aveda Skin Care

IMPORTANT NOTE

During the next slide, debrief the Aveda Skin Care/Elemental NatureSM gallery stroll activity by reviewing Full Spectrum™ men’s shave care, including product positioning and functional botanicals. Instruct participants to follow along in their reference guide.

Explain that due to the function of the products, they fit within every Elemental NatureSM category; this is what Aveda refers to as Full Spectrum.™

Slide 44

ASK

Do you have any questions about men’s shave care products?

(Answer any questions.)

Page 60: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 37 Rev. Date 4/26/2012

Day 1: Elemental NatureSM and Aveda Skin Care

IMPORTANT NOTE

During the next several slides, debrief the Aveda Skin Care/Elemental NatureSM gallery stroll activity by reviewing essential oil blends by Elemental Nature,SM including product positioning and functional botanicals. Instruct participants to follow along in their reference guide.

Explain that due to the function of some of the products, some may fit within more than one Elemental NatureSM category (i.e., All-Sensitive™ Body Formula and Bergamot, Lavender, Peppermint, Rose, and Tangerine Singular Notes.)

Slide 45

Page 61: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Elemental NatureSM Educator Guide

Page 38 Skin Wise

Day 1: Elemental NatureSM and Aveda Skin Care

Slide 46

Slide 47

ASK

Do you have any questions about essential oil blends?

(Answer any questions.)

Page 62: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Elemental NatureSM

© 2012 Page 39 Rev. Date 4/26/2012

Day 1: Elemental NatureSM and Aveda Skin Care

Slide 48

SAY

Let’s take our lunch break now. When we return, you’ll learn about Aveda facial treatments and have the opportunity to experience and practice the Botanical Skin Resurfacing Treatment and Perfecting Plant Peel.SM

ONE-HOUR LUNCH BREAK

Transition to Day 1: Aveda Facial Treatments

Page 63: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Aveda Facial Treatments Educator Guide

Page 40 Skin Wise

Day 1: Aveda Facial Treatments

Goal

The purpose and goal of this module is to review Aveda facial treatments and give participants the opportunity to practice.

Time

3 hours

Overview

Review Aveda facial treatment outline, Elemental NatureSM facials and specialized treatment facials; perform the Botanical Skin Resurfacing Treatment and Perfecting Plant PeelSM demonstration and practice activity.

Materials Needed

See the Required Materials list at the beginning of this guide.

Page 64: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Aveda Facial Treatments

© 2012 Page 41 Rev. Date 4/26/2012

Day 1: Aveda Facial Outline

inform

Slide 49

Pages 38–39

Direct learners to the Skin Wise Reference Guide.

Aveda Facial Treatment Outline

SAY

Welcome back from lunch. Now that you’ve learned all about Elemental NatureSM and Aveda Skin Care, we’re going to dive into the steps that comprise an Aveda facial treatment. Remember, though, that every guest is treated individually based on the imbalances current at the time of their service. Every facial treatment is customized according to the guest’s individual needs using the Elemental NatureSM philosophy.

Earlier, you learned all about the Aveda Spa Rituals and how and when to perform them during an Aveda facial treatment. Now we’re going to expand on this by outlining the more technical components of the Aveda facial treatment.

Page 65: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Aveda Facial Treatments Educator Guide

Page 42 Skin Wise

Day 1: Aveda Facial Outline

Slide 50

SAY

The pre-cleanse step:

Prepares the facial skin for cleansing

Helps the skin adjust to the activity of the cleanser

Helps prevent over-stimulation of the skin

The pre-cleanse step begins with removing any eye makeup and lip color from the guest’s face. To remove eye makeup, Pure Comfort™ Eye Makeup Remover is applied to pre-moistened cotton compresses and applied to the eyes. To remove lip color, All-Sensitive™ Body Formula is applied to pre-moistened cotton compresses and applied to the lips. Finally, the appropriate Aveda composition is applied to the skin.

All cleansers are stimulants to the skin. When a guest is using different skin care line other than Aveda, we consider their skin to be sensitive, as it most likely has been exposed to synthetic and artificial ingredients. By preparing the skin using an Aveda composition during the pre-cleanse step, we’re giving the skin a “cushion” on which the cleanser can sit during the cleansing step that follows. This allows the skin to slowly adjust to the activity of the cleanser, helping reduce the possibility of any over-stimulation of the skin

Page 66: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Aveda Facial Treatments

© 2012 Page 43 Rev. Date 4/26/2012

Day 1: Aveda Facial Outline

during the cleansing process.

Slide 51

SAY

The cleanse step:

Purifies surface impurities

Mimics self-care

The Aveda cleansing process and manipulations mimic the movements the guest performs when cleansing their skin at home. It’s important to avoid using too much pressure, during this step, so as not to over-stimulate or irritate the skin.

Slide 52

Page 67: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Aveda Facial Treatments Educator Guide

Page 44 Skin Wise

Day 1: Aveda Facial Outline

SAY

The removal procedure (aromatic steam towel) step:

Softens the skin

Releases facial tension

Provides therapeutic benefits through the inhalation of aroma

The removal procedure involves using an aromatic steam towel to soften and effectively remove product from the skin. There are many therapeutic benefits associated with using aromatic steam towels; the aroma helps relax the guest and balance the autonomic nervous system.

Aveda has developed specific aromatic steam towel application procedures and manipulations that stimulate the lymph nodes and reduce muscular tension in the face.

I’d like to take this time to mention our core curriculum, The Art and Science of Esthiology. All of Aveda’s foundational spa theories and techniques are clearly laid out for you in this curriculum. It consists of two volumes and three DVDs and is designed to be self-guided. I highly encourage you to purchase this resource for your salon/spa and use it elevate your esthetic knowledge and skills.

Slide 53

Page 68: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Aveda Facial Treatments

© 2012 Page 45 Rev. Date 4/26/2012

Day 1: Aveda Facial Outline

SAY

The tone step:

Ensures the previously applied product is neutralized and removed

Prepares the skin for the next step of the treatment

Infuses hydration into the skin

Toners can be applied using either a spray or compress method. Make sure to use a lot of toner during a facial treatment; it helps replenish the water component of the hydrolipidic film.

Slide 54

SAY

The facial compress step:

Used to apply toners

Used to cover/remove treatment masques\

Used to apply customized “aromatic waters”

With the exception of those used to cover the eyes, all compresses should be customized with the appropriate Elemental NatureSM aromas.

Page 69: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Aveda Facial Treatments Educator Guide

Page 46 Skin Wise

Day 1: Aveda Facial Outline

Slide 55

SAY

The skin analysis step:

Identifies areas of concern

Reinforces the treatment process

Begins the self-care process

Anchors the follow-up treatment plan

During this step, a handheld mirror is used to identify the areas in need of attention.

Slide 56

Page 70: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Aveda Facial Treatments

© 2012 Page 47 Rev. Date 4/26/2012

Day 1: Aveda Facial Outline

SAY

The refine step:

Exfoliates the skin:

Mechanical method (e.g., Tourmaline Charged Radiant Skin Refiner)

Biochemical method (Outer Peace™ Professional Exfoliating Formula)

Slide 57

SAY

The balance step:

Addresses skin imbalances using a combination of an essential oil blend and water

Activates the parasympathetic autonomic nervous system

Every aspect of the facial treatment prior to this step has cleansed the skin at various levels, and the skin is now ready to be treated. Every step from this point forward is designed address skin imbalances and nourish and renew the skin.

Page 71: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Aveda Facial Treatments Educator Guide

Page 48 Skin Wise

Day 1: Aveda Facial Outline

Slide 58

SAY

The massage step:

Increases blood and lymph circulation

Activates the parasympathetic autonomic nervous system

Aveda has developed many signature massage treatments that are customized to address every need and bring positive change to the skin. We won’t be covering these massages and their techniques today, but again, you can learn all of them using The Art and Science of Esthiology.

Aveda’s customized massages include:

– Detoxifying massage

– Relaxing massage

– Serenity massage

– Pressure point massage

– Scalp, hand and arm, back and feet massages

– Aveda massage

– Green Science™ 5-phase massage

Page 72: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Aveda Facial Treatments

© 2012 Page 49 Rev. Date 4/26/2012

Day 1: Aveda Facial Outline

– Enbrightenment™ massage

– Outer Peace™ massage

Slide 59

SAY

The masque step:

Provides deep, corrective treatment of the skin

As with facial compresses, masques should be customized with the appropriate Elemental NatureSM aromas.

Slide 60

Page 73: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Aveda Facial Treatments Educator Guide

Page 50 Skin Wise

Day 1: Aveda Facial Outline

SAY

The treatment step:

Provides focused treatment for specific needs (e.g., aging, hyperpigmentation, acne, etc.)

Slide 61

SAY

The moisturize/protect step:

Maintains the skin’s moisture level

Protects the skin from environmental aggressors

Addresses specific needs

Reinforces the treatment step

Page 74: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Aveda Facial Treatments

© 2012 Page 51 Rev. Date 4/26/2012

Day 1: Aveda Facial Treatments

Slide 62

SAY

There are two levels of Aveda facials: Elemental NatureSM

facials and the more specialized treatment facials.

Slide 63

Page 40

Direct learners to the Skin Wise Reference Guide.

Elemental NatureSM Facials

Page 75: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Aveda Facial Treatments Educator Guide

Page 52 Skin Wise

Day 1: Aveda Facial Treatments

SAY

Aveda has an Elemental NatureSM facial to address common skin conditions, like dry, sensitive, oily or normal skin.

Slide 64

Pages 41–49

Direct learners to the Skin Wise Reference Guide.

Specialized Treatment Facials

SAY

These facials are designed to treat a specialized imbalance, like lines and wrinkles, hyperpigmentation or acne.

Slide 65

Page 76: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Aveda Facial Treatments

© 2012 Page 53 Rev. Date 4/26/2012

Day 1: Aveda Facial Treatments

SAY

The Botanical Skin Resurfacing Treatment and Perfecting Plant PeelSM are specialized treatment facials that address skin aging. The former uses Tourmaline Charged products to smooth skin and increase radiance. The latter is an exfoliating facial that retexturizes skin. These are the two Aveda facial treatments you’re going to learn today.

The Botanical Skin Resurfacing Treatment, Perfecting Plant PeelSM and Dual Exfoliation Treatment are specialized treatment facials. The Botanical Skin Resurfacing Treatment is Aveda’ botanical alternative to microdermabrasion; Perfecting Plant PeelSM is Aveda’s botanical alternative to a glycolic peel; and the Dual Exfoliation Treatment is Aveda’s alternative to both microdermabrasion and glycolic peels. At the heart of these treatments are two powerful Aveda exfoliating products—Tourmaline Charged Radiant Skin Refiner and Perfecting Plant Peel™ Thermal Masque. The results have been amazing. Today you will learn how to perform the Botanical Skin Resurfacing Treatment and the Perfecting Plant Peel.SM To learn how to perform Aveda’s most advanced approach to exfoliation—the Dual Exfoliation Treatment, register for Facial Focus: Exfoliation.

Page 77: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Aveda Facial Treatments Educator Guide

Page 54 Skin Wise

Day 1: Botanical Skin Resurfacing Treatment and Perfecting Plant PeelSM

inform

practice

Pages 43–49

Direct learners to the Skin Wise Reference Guide.

Botanical Skin Resurfacing Treatment: pages 43–45

Perfecting Plant Peel:SM pages 45–49

SAY

Now you’re going to watch me as I demonstrate the Botanical Skin Resurfacing Treatment and Perfecting Plant Peel,SM and then you’ll have the opportunity to practice.

ACTIVITY: BOTANICAL SKIN RESURFACING TREATMENT AND PERFECTING PLANT PEELSM DEMONSTRATION AND PRACTICE

Ask for a volunteer to come to the front of the room. Demonstrate the Botanical Skin Resurfacing Treatment on half of the participant’s face and the Perfecting Plant PeelSM on the other half.

Note: Demonstration should take no more than one hour.

Instruct participants to find a partner.

Give participants 15 minutes to go to the dispensing table to gather their products and tools, find a treatment table and set up their work stations.

Instruct participants to perform the Botanical Skin

Page 78: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 1: Aveda Facial Treatments

© 2012 Page 55 Rev. Date 4/26/2012

Day 1: Botanical Skin Resurfacing Treatment and Perfecting Plant PeelSM

Resurfacing Treatment and Perfecting Plant PeelSM on each other.

Give participants an hour to complete the activity.

Walk around the room, and coach as needed.

Debrief the activity by asking for volunteers to share their experience.

Slide 66

ASK

You learned a lot today. Let’s end the first day with a question and answer session. Do you have any questions about anything we covered today?

(Answer any questions.)

Page 79: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 1: Aveda Facial Treatments Educator Guide

Page 56 Skin Wise

Day 1: Botanical Skin Resurfacing Treatment and Perfecting Plant PeelSM

Slide 67

SAY

Thanks for your participation today. See you tomorrow!

Transition to Day 2: Welcome and Day 1 Review

Page 80: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Welcome and Day 1 Review

© 2012 Page 57 Rev. Date 4/26/2012

Day 2: Welcome and Day 1 Review

Goal

The purpose and goal of this module is to welcome participants back to the training and review Day 1.

Time

30 minutes

Overview

Welcome participants, lead a mission and wellness activity, perform the Day 1 review activity.

Materials Needed

See the Required Materials list at the beginning of this guide.

Page 81: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 2: Welcome and Day 1 Review Educator Guide

Page 58 Skin Wise

Day 2: Welcome and Day 1 Review

IMPORTANT NOTE

Make sure you’ve set up the product tables according to the Day 2 Room Set-Up instructions at the beginning this guide, and start Day 2 on slide 68 of the Skin Wise PowerPoint.

Slide 68

SAY

Welcome back to Skin Wise!

Slide 69

Page 82: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Welcome and Day 1 Review

© 2012 Page 59 Rev. Date 4/26/2012

Day 2: Welcome and Day 1 Review

SAY

Let’s begin the day with the Aveda mission.

ACTIVITY: MISSION

Perform a mission activity of your choice.

Slide 70

SAY

Now let’s prepare our minds and bodies for what we’re going to learn today.

ACTIVITY: WELLNESS

Perform a wellness activity of your choice.

connect

attend

Page 83: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 2: Welcome and Day 1 Review Educator Guide

Page 60 Skin Wise

Day 2: Welcome and Day 1 Review

image

Slide 71

SAY

Yesterday you learned all about Elemental NatureSM and Aveda Skin Care and facial treatments. You also practiced performing two of Aveda’s specialized treatment facials, Botanical Skin Resurfacing Treatment and Perfecting Plant Peel.SM Today you’re going to spend even more time selecting, customizing and performing the appropriate Aveda facial for your guests.

But before we dive in, let’s review Day 1 to make sure we’re set up for success today.

ACTIVITY: DAY 1 REVIEW

Divide the class into three teams.

Assign each team the following categories. Give teams the Aveda Skin Care/Elemental NatureSM tent cards associated with their assigned categories:

– Team 1

Page 84: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Welcome and Day 1 Review

© 2012 Page 61 Rev. Date 4/26/2012

Day 2: Welcome and Day 1 Review

Infinity/Air Toners

Fire Toners

Water/Earth Toners

Infinity/Air Moisturizers

Fire Moisturizers

Water/Earth Moisturizers

Infinity/Air Essential Oil Blends

Fire Essential Oil Blends

Water/Earth Essential Oil Blends

– Team 2

Infinity/Air Cleansers

Fire Cleansers

Water/Earth Cleansers

Infinity/Air Exfoliants

Fire Exfoliants

Water/Earth Exfoliants

– Team 3

Infinity/Air Treatments

Fire Treatments

Water/Earth Treatments

Infinity/Air Masques

Fire Masques

Water/Earth Masques

Instruct teams to come to the product tables at the front

Page 85: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 2: Welcome and Day 1 Review Educator Guide

Page 62 Skin Wise

Day 2: Welcome and Day 1 Review

of the room and organize the products according to their assigned categories.

Note: Some products address more than one Elemental NatureSM imbalance. In these cases, instruct teams to “share” the product.

Give teams 10 minutes to complete the activity.

Debrief the activity by reviewing the answers with the class.

Transition to Day 2: Aveda Facial Treatments

Page 86: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Aveda Facial Treatments

© 2012 Page 63 Rev. Date 4/26/2012

Day 2: Aveda Facial Treatments

Goal

The purpose and goal of this module is to review Aveda facial treatment protocols and the skin balancing procedure and give participants the opportunity to practice.

Time

5 hours, 30 minutes (and one one-hour lunch break)

Overview

Review the Aveda Facial Treatment Protocols book, perform the skin balancing procedure demonstration and practice activity, run the Aveda facial treatment workshop, perform the be your guest and be your benchmarks activities, have participants develop an action plan for implementing what they learned.

Materials Needed

See the Required Materials list at the beginning of this guide.

Page 87: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 2: Aveda Facial Treatments Educator Guide

Page 64 Skin Wise

Day 2: Aveda Facial Treatment Protocols

inform

Slide 72

Direct learners to the Aveda Facial Treatment Protocols book.

SAY

The Aveda Facial Treatment Protocols book lists the steps and products you’ll need to perform every Aveda facial. Let’s take a look at it now.

IMPORTANT NOTE

Review the Aveda Facial Treatment Protocols book with the participants.

Page 88: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Aveda Facial Treatments

© 2012 Page 65 Rev. Date 4/26/2012

Day 2: Aveda Facial Treatment Protocols

ASK

Do you have any questions about any of the Aveda facial treatment protocols?

(Answer any questions.)

Page 89: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 2: Aveda Facial Treatments Educator Guide

Page 66 Skin Wise

Day 2: Skin Balancing Procedure

inform

practice

Slide 73

Pages 49–51

Direct learners to the Skin Wise Reference Guide.

Skin Balancing Procedure

SAY

Yesterday, you learned about the Aveda facial treatment outline, all the basic steps. You also probably noticed that most of the Aveda facial treatment protocols we just reviewed included a skin balancing step. Now you’re going to watch me as I demonstrate the full skin balancing step of an Aveda facial, and then you’ll have the opportunity to practice.

Page 90: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Aveda Facial Treatments

© 2012 Page 67 Rev. Date 4/26/2012

Day 2: Skin Balancing Procedure

ACTIVITY: SKIN BALANCING PROCEDURE DEMONSTRATION AND PRACTICE

Ask for a volunteer to come to the front of the room. Demonstrate the skin balancing procedure on the participant’s face.

Instruct participants to find a different partner.

Give participants 5 minutes to go to the dispensing table to gather their products and tools, find a treatment table and set up their work stations.

Instruct participants to perform the skin balancing procedure on each other.

Give participants 30 minutes to complete the activity.

Walk around the room, and coach as needed.

Debrief the activity by asking for volunteers to share their experience.

ASK

Do you have any questions about skin balancing procedure?

(Answer any questions.)

Page 91: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 2: Aveda Facial Treatments Educator Guide

Page 68 Skin Wise

Day 2: Aveda Facial Treatment Workshop

practice

extend

Slide 74

SAY

It’s time for you to put everything you learned into practice. Now you’re going to select, customize and perform the appropriate Aveda facial treatment with a partner in a technical, hands-on workshop.

Give learners a copy of the Elemental NatureSM

Questionnaire.

Page 92: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Aveda Facial Treatments

© 2012 Page 69 Rev. Date 4/26/2012

Day 2: Aveda Facial Treatment Workshop

ACTIVITY: AVEDA FACIAL TREATMENT WORKSHOP

Instruct participants to find a different partner and determine who will practice performing the Aveda facial treatment first.

Instruct participants to conduct a skin care consultation using use the Elemental NatureSM Questionnaire to determine which Aveda facial treatment to perform on their partner.

Give participants 15 minutes to go to the dispensing table to gather their products and tools, find a treatment table and set up their work stations.

Give participants one hour to perform the appropriate Aveda facial treatment on their partner, using the Aveda Facial Treatment Protocols as a reference.

Walk around the room, and coach as needed.

When the Aveda facial treatment is complete, instruct participants to clean their work stations and return to their seats.

Slide 75

Page 93: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 2: Aveda Facial Treatments Educator Guide

Page 70 Skin Wise

Day 2: Aveda Facial Treatment Workshop

SAY

Let’s take our lunch break now. When we return, you’ll switch partners and continue the Aveda facial treatment workshop.

ONE-HOUR LUNCH BREAK

Slide 76

Page 94: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Aveda Facial Treatments

© 2012 Page 71 Rev. Date 4/26/2012

Day 2: Aveda Facial Treatment Workshop

ACTIVITY: AVEDA FACIAL TREATMENT WORKSHOP, CONTINUED

Instruct participants to switch partners and continue the workshop.

Instruct participants to conduct a skin care consultation using use the Elemental NatureSM Questionnaire to determine which Aveda facial treatment to perform on their partner.

Give participants 15 minutes to go to the dispensing table to gather their products and tools, find a treatment table and set up their work stations.

Give participants one hour to perform the appropriate Aveda facial treatment on their partner, using the Aveda Facial Treatment Protocols book as a reference.

Walk around the room, and coach as needed.

When the Aveda facial treatment is complete, instruct participants to clean their work stations and return to their seats.

After all participants have received and performed Aveda facial treatments, instruct them to clean their stations and return to their seats.

Debrief the activity by asking the following questions:

– What was your experience giving and receiving a customized Aveda facial treatment?

– What stood out to you while receiving the treatment?

– How does your skin feel?

– What went well?

– What are some areas of opportunity?

Page 95: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 2: Aveda Facial Treatments Educator Guide

Page 72 Skin Wise

Day 2: Aveda Facial Treatment Workshop

IMPORTANT NOTE

If time permits, have participants switch partners and practice performing a different Aveda facial treatment.

ASK

Do you have any questions about Aveda facial treatments or any of the associated steps?

(Answer any questions.)

Page 96: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Aveda Facial Treatments

© 2012 Page 73 Rev. Date 4/26/2012

Day 2: Take Action

refine

Slide 77

Pages 52–53

Direct learners to the Skin Wise Reference Guide.

Notes

SAY

You’ve had the opportunity to select, customize and perform an Aveda facial treatment on a partner. Now I’d like you to think about three of your regular guests. What Aveda facial treatments would you recommend for them? What customizations would you make?

Page 97: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 2: Aveda Facial Treatments Educator Guide

Page 74 Skin Wise

Day 2: Take Action

ACTIVITY: BE YOUR GUEST

Instruct participants to think of three of their regular guests and to record the following in their reference books:

– Guest name

– Elemental NatureSM (if they know it)

– Recommended Aveda facial treatment

– Aveda facial treatment customizations

Give participants 5 minutes to complete the activity.

Slide 78

Pages 52–53

Direct learners to the Skin Wise Reference Guide.

Notes

SAY

Now think about the past three days as a whole. In what ways do you think everything you learned in Points of Connection: Spa and Skin Wise will impact your benchmarks?

Page 98: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Aveda Facial Treatments

© 2012 Page 75 Rev. Date 4/26/2012

Day 2: Take Action

ACTIVITY: BE THE BENCHMARKS

Instruct participants to think of three ways Points of Connection Spa and Skin Wise could impact the following benchmarks and to record them in their reference books:

– Productivity

– RPCT: Retail per Client Ticket/Transaction

– Guest Retention

– % of Spa Service Guests Pre-Booked

Give participants 5 minutes to complete the activity.

perform

Slide 79

Pages 52–53

Direct learners to the Skin Wise Reference Guide.

Notes

Page 99: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 2: Aveda Facial Treatments Educator Guide

Page 76 Skin Wise

Day 2: Take Action

SAY

Finally, I’d like to end the class by having you create an action plan, something concrete you can take back to your salon/spa to get the ball rolling on implementing everything they learned during the last few days. Think about creating menus, promoting treatments, ordering backbar product and practicing techniques.

ACTIVITY: ACTION PLAN

Instruct participants to develop action plan for implementing the information they learned and to record specific tasks and dates in their reference books:

Give participants 10 minutes to complete their action plans.

Note: If you have any participants from the same salon/spa, instruct them to work together.

Debrief the activity by asking for volunteers to share their action plans.

Slide 80

Page 100: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Aveda Facial Treatments

© 2012 Page 77 Rev. Date 4/26/2012

Day 2: Take Action

SAY

Let’s review our learning objectives. Now that you’ve completed this course, you are able to:

Customize the Aveda spa experience using the Elemental Nature℠ Philosophy

Choose the appropriate Aveda Skin Care products to incorporate into your services and sales strategy

Perform the balancing step of an Aveda facial treatment

Perform the Perfecting Plant Peel℠ and Botanical Skin Resurfacing Treatment—Aveda’s approach to microdermabrasion

Determine, customize and perform the appropriate Aveda facial treatment for every guest

Slide 81

SAY

Congratulations on completing Skin Wise! Before you go, please complete a quick online course evaluation.

Page 101: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Day 2: Aveda Facial Treatments Educator Guide

Page 78 Skin Wise

Day 2: Take Action

IMPORTANT NOTE

Thank the participants in advance for their feedback. Explain that the goal of Aveda Global Education is to provide world-class education experiences, and this is only possible by receiving feedback from participants just like them.

– Show the online evaluation video (available on Aveda PurePro™), or verbally guide participants through the online evaluation process outlined below:

– Explain that this course was assigned a specific Course ID number that is written on the slide.

– Instruct the participants to scan the QR code with their mobile phones or type avedasurvey.com into their web browsers to access the evaluation form.

Have them enter the Course ID number, and complete the evaluation before they leave.

Distribute course certificates after the participants have completed their online evaluations.

Page 102: Skin Wise€¦ · Page iv Skin Wise About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Skin Wise

Leader Guide Day 2: Aveda Facial Treatments

© 2012 Page 79 Rev. Date 4/26/2012

Day 2: Take Action

Slide 82

SAY

Thanks again for your participation today!