skin analysis and personalised/ customised … 4 tools to help select and use make-up conventional...
TRANSCRIPT
![Page 1: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/1.jpg)
www.innofaith.com/c360.pdf 1
Skin analysis and personalised/
customised cosmetics
“an overview of past and future
developments”
Walter Arkesteijn
Technologist and managing director
at InnoFaith beauty sciences B.V.
15-10-2015 @ C360
![Page 2: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/2.jpg)
www.innofaith.com/c360.pdf 2
2 © 2015
Today’s talk
Examples, history, challenges & considerations • Personalised & Customised makeup • Personalised & Customised hair care • Personalised & Customised skin care
Innovation in the cosmetics industry
• Lessons learned • Succes criteria • Considerations for your own innovation challange
![Page 3: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/3.jpg)
www.innofaith.com/c360.pdf 3
“A delicate challenge of skin tone and preferences”
Personalised make-up
![Page 4: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/4.jpg)
www.innofaith.com/c360.pdf 4
Tools to help select and use make-up Conventional methods
Experimental via testers
Via shade swatches
![Page 5: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/5.jpg)
www.innofaith.com/c360.pdf 5
Tools to help select and use make-up Hewlett Packerd 2007
Nina Bhatti, Scientist at HP Labs
Color Match: An Imaging Based Mobile Cosmetics Advisory
News video with
demo (2007)
Stanford university
talk (2009)
Scientific
publication
HP demo video
(2007)
![Page 6: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/6.jpg)
www.innofaith.com/c360.pdf 6
Tools to help select and use make-up HP Cosmetic advisor kiosk (2008)
Hewlett and Packard Cosmetic advisor kiosk
![Page 7: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/7.jpg)
www.innofaith.com/c360.pdf 7
Tools to help select and use make-up Kokko beauty 2015
Demo video (2015)
Company website
Introduction video
(2015)
App Demo video
(2015)
![Page 8: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/8.jpg)
www.innofaith.com/c360.pdf 8
Skin colour evaluation X-rite 2015
X-rite: CapsureME skin tone analysis via smartphone Douglas color
expert (2015)
![Page 9: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/9.jpg)
www.innofaith.com/c360.pdf 9
Skin colour evaluation Techcon 2015
Catch your skin tone
![Page 10: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/10.jpg)
www.innofaith.com/c360.pdf 10
Technical challanges of capture skin tone Appearance of skin
Surface reflections
a) Diffuse reflections (matt)
b) Specular reflections (shine)
Dermal refraction
a) Scattering
b) Optical propagation
c) Chromosphore absorption
![Page 11: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/11.jpg)
www.innofaith.com/c360.pdf 11
Technical challenges smartphone skin tone reading
• The appearance of the colour target and skin don’t behave the same in different types of illuminations: Difusse vs. angled illumination Colour temperature Spectral completness Different rendering behaviour spectral absorption pigments
• Undertones are very subtle but determinng elements
• Shading effects (photogoniometric effects)
![Page 12: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/12.jpg)
www.innofaith.com/c360.pdf 12
Technical challenges smartphone skin tone reading
![Page 13: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/13.jpg)
www.innofaith.com/c360.pdf 13
Skin Colour continuum A delicate element of appearance
![Page 14: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/14.jpg)
www.innofaith.com/c360.pdf 14
The making of Makeup
genius (2014)
Virtual make-over L’Oréal’s Makeup genius (2014)
![Page 16: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/16.jpg)
www.innofaith.com/c360.pdf 16
Virtual make-over Many to follow (2015)
YouCam Makeup (Google PlayStore)
![Page 17: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/17.jpg)
www.innofaith.com/c360.pdf 17
Virtual make-over 50+ Apps (2015)
AppAdvisor 50+ virtual makeover Apps
![Page 18: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/18.jpg)
www.innofaith.com/c360.pdf 18
Virtual make-over Tool, gadget or toy?
Barbie digital makeover by Mattel
![Page 19: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/19.jpg)
www.innofaith.com/c360.pdf 19
Virtual make-over The open source world – a free annd busy world
jKiwi opensource VM application (2007)
Real-Time Adaptive 3D
Face Tracking and Eye
Gaze Estimation
![Page 21: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/21.jpg)
www.innofaith.com/c360.pdf 21
Considerations of consumer Apps Tool, gadget or toy?
1,7 million Apps, just 42 App per phone online engagement / moment of attention Add-on instrument
Unique
“you are doing it wrong”
Disruptive innovation Adapter
2 Billion smartphones
True selling tool
Strategic tool
Cheap
Credible result
Sustainable innovation
Market leader
![Page 22: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/22.jpg)
www.innofaith.com/c360.pdf 22
Sephora + Pantone
Color IQ
Tools to help select and use make-up X-rite (2013)
No7 Match made
service
![Page 23: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/23.jpg)
www.innofaith.com/c360.pdf 23
Tools to help select and use make-up Dior Shade Analyser (2013)
Dior back stage
![Page 24: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/24.jpg)
www.innofaith.com/c360.pdf 24
Customised make-up Sayuki custom cosmetics (2015)
Dior back stage
“A delicate challenge of chemistry and regulations”
Customised make-up
![Page 25: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/25.jpg)
www.innofaith.com/c360.pdf 25
2012 Pantone colour IQ http://www.youtube.com/watch?v=MU03P6YVGwY
2013 The shade matching mirror
Demo video
Customised make-up Mink makeup printer(2014)
TechCrunch Disrupt 2014
Why you can’t print quality
cosmetics
A Harvard Woman Is Blowing Up
The $55 Billion Beauty Industry
Hack your HP printer
Demo video
![Page 26: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/26.jpg)
www.innofaith.com/c360.pdf 26
2012 Pantone colour IQ http://www.youtube.com/watch?v=MU03P6YVGwY
2013 The shade matching mirror
Customised make-up Mink makeup pen (2015)
Mink digital makeup pen
![Page 27: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/27.jpg)
www.innofaith.com/c360.pdf 27
27 © 2014
2014 June UV bracelet (Nemato)
2015 OKU skin coach
2014 Makeup genius
2014 L’oréal colour expert
Customised make-up Sayuki custom cosmetics
![Page 28: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/28.jpg)
www.innofaith.com/c360.pdf 28
2014 June UV bracelet (Nemato)
2015 OKU skin coach
2014 Makeup genius
2014 L’oréal colour expert
Customised make-up Sayuki custom cosmetics (2011)
Patent filings Larry Igarashi
Purchased by L’Oréal in 2014
![Page 29: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/29.jpg)
www.innofaith.com/c360.pdf 29
2014 June UV bracelet (Nemato)
Customised make-up Elisabeth Arden patent filing (1997)
Elisabeth Arden patent filing (1997)
![Page 30: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/30.jpg)
www.innofaith.com/c360.pdf 30
30 © 2014
2014 June UV bracelet (Nemato)
2015 OKU skin coach
2014 Makeup genius
2014 L’oréal colour expert
Customised make-up Hydrocosmetics (1989)
Hydrocosmetics Inc. paten filing(1997)
![Page 31: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/31.jpg)
www.innofaith.com/c360.pdf 31
31 © 2014
2014 June UV bracelet (Nemato)
2015 OKU skin coach
2014 Makeup genius
2014 L’oréal colour expert
L'Oréal Paris Intelligent Color Experience 2013
News video
![Page 32: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/32.jpg)
www.innofaith.com/c360.pdf 32
Forea Moda digital makeup artist 2015 – real or fake?
“demo’ video
Moda website April Fool day?
Visia knock off
on alibaba.com Indeed!
![Page 33: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/33.jpg)
www.innofaith.com/c360.pdf 33
“A challenge of understanding consumer expectations”
Personalised & customised hair care
![Page 34: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/34.jpg)
www.innofaith.com/c360.pdf 34
Personalised Perm treatment Redken (1970s)
Permanent wave
Redken Hair probe demos
(filmed with old Nokia in 2008)
![Page 35: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/35.jpg)
www.innofaith.com/c360.pdf 35
Personalised Perm treatment Redken (1970s)
Patent filings Robert Yates (Redken labortories)
![Page 36: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/36.jpg)
www.innofaith.com/c360.pdf 36
Custom hair care Concoction (2013)
“demo’ video
![Page 37: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/37.jpg)
www.innofaith.com/c360.pdf 37
Personalised hair dye preparation system Coloright (2002)
Company website via
www.archive.org
Coloright POS
Coloright PRO
![Page 38: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/38.jpg)
www.innofaith.com/c360.pdf 38
L’Oréal acquires Coloright Coloright (2014)
Cosmetics design news article
![Page 39: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/39.jpg)
www.innofaith.com/c360.pdf 39
Color Consultation System for a Hair Salon Wella (2008)
Wella Patent filing Color Consultation System for a Hair Salon
![Page 40: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/40.jpg)
www.innofaith.com/c360.pdf 40
Method and apparatus for hair color characterization and treatment (1995)
Early patent filing for determining hair color
![Page 41: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/41.jpg)
www.innofaith.com/c360.pdf 41
“A complex challenge of understanding skin biology and personal needs”
Personalised skin care
![Page 42: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/42.jpg)
www.innofaith.com/c360.pdf 42
Clinique The Clinique Computer(1977)
![Page 43: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/43.jpg)
www.innofaith.com/c360.pdf 43
Clinique Experience bar (2012)
2011 Clinique iPad advisor
![Page 44: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/44.jpg)
www.innofaith.com/c360.pdf 44
Ioma cosmetics Ioma skin analysis (2010)
demo’video Interview with Ioma
founder Jean Michel Karam
Unilever acquires majority
stake in Ioma
![Page 45: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/45.jpg)
www.innofaith.com/c360.pdf 45
La-roche Posay / Vichy DermoAnalyser (2010)
Demo video
![Page 46: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/46.jpg)
www.innofaith.com/c360.pdf 46
Vichy SkinConsult (2010)
demo’video
![Page 47: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/47.jpg)
www.innofaith.com/c360.pdf 47
Eucerin Skin code reader (2012)
Beiersdorf news Eucerin Hautinstut
![Page 48: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/48.jpg)
www.innofaith.com/c360.pdf 48
Lancome Diagnôs Expert/Express/Advanced biometric system
Express Expert
Advanced biometric system
![Page 49: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/49.jpg)
www.innofaith.com/c360.pdf 49
Sylton Aveal skin care consultation system (2012)
Demo video
![Page 50: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/50.jpg)
www.innofaith.com/c360.pdf 50
SkinCeuticals SkinSope LED (2013)
Demo video Introducing The SkinCeuticals
SkinScope LED
![Page 51: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/51.jpg)
www.innofaith.com/c360.pdf 51
At home skin analysis Canfield / Olay (2012)
Promotion video Results video
Instruction video
![Page 52: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/52.jpg)
www.innofaith.com/c360.pdf 52
At home skin analysis Way via Indiegogo (2015)
Promotion video Crowdfunding page
![Page 53: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/53.jpg)
www.innofaith.com/c360.pdf 53
At home skin analysis Oku(2015)
Promotion video
Skeptism!?
“Based on the triple sciences of dermoscopy, nanotechnology
and spectroscopy”
![Page 54: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/54.jpg)
www.innofaith.com/c360.pdf 54
Considerations
2 Billion smartphones v.s. 1,7 million Apps, 42 App per phone Online engagement & selling tool vs. Moment of attention
Promotion tool vs. sales verhicle?
Strategic tool vs. Add-on instrument
Cheap vs Unique?
Result 100% reliable vs. “you are doing it wrong”
Sustainable innovation vs. Disruptive innovation vs. Media moment
Innovate vs. adapt
![Page 55: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/55.jpg)
www.innofaith.com/c360.pdf 55
Purpose at home or POS Gadget or sales tool
Point-of-Sale Beauty advisor is the expert Tool adds professionalism/credability Consultation creates sales oppertunities
Tool to differentiate Strategic communication tool Tool owned by retailer or cosmetics brand Aid for the BA to communicate ‘scientific rationales’ of innovative cosmetics.
At Home Device is the expert
Technical interest
No sales moment
Initiator of web sales
Impulse interest
Payed by consumer?
Obvious purposes
![Page 56: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/56.jpg)
www.innofaith.com/c360.pdf 56
“A complex challenge of formulating to personal needs”
Customised skin care
![Page 57: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/57.jpg)
www.innofaith.com/c360.pdf 57
Custom cosmetics Prescriptives (1979)
“Mother” of custom cosmetics:
“Sylvie Chantecaille”
History customised skincare
and makeup brand
![Page 58: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/58.jpg)
www.innofaith.com/c360.pdf 58
My Blend Dr. Olivier Courtin-Clarins (2010)
My Blend concept explained Demo of skin diagnosis
![Page 59: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/59.jpg)
www.innofaith.com/c360.pdf 59
Keraskin esthetics Serum blending (2012)
![Page 60: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/60.jpg)
www.innofaith.com/c360.pdf 60
GENEU DNA personalised skin care (2014)
Promotion video
![Page 61: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/61.jpg)
www.innofaith.com/c360.pdf 61
SK-II DNA personalised skin care (2015)
Promotion video Brand philosophy
![Page 62: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/62.jpg)
www.innofaith.com/c360.pdf 62
Philips Electronics Philips SkinProfile (2015)
Philips SkinProfile IFA 2015 Press release
![Page 63: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/63.jpg)
www.innofaith.com/c360.pdf 63
Technical brands disrupting the cosmetics market?
![Page 64: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/64.jpg)
www.innofaith.com/c360.pdf 64
Philips Crystalize 2009
NY Times article Promotion video
![Page 65: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/65.jpg)
www.innofaith.com/c360.pdf 65
Sony Beauty Explorer 2015
Cosmetics Design article
![Page 66: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/66.jpg)
www.innofaith.com/c360.pdf 66
Skin care health tracking Fuijtisu 2013
News video with
demo (2013)
Fujitsu press
conference (2013)
![Page 67: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/67.jpg)
www.innofaith.com/c360.pdf 67
Added value of a technical brand in cosmetics?
Value or conflict of brand?
Service for the consumer?
or
Service for the retailer?
or
Service for the beauty advisor?
or
Service for the cosmetics brands?
Is the technical brand “more of skin expert?”
What is the added value for the consumer?
What is the added value for the cosmetic brands?
![Page 68: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/68.jpg)
www.innofaith.com/c360.pdf 68
Innovation mania!?
Disruptive innovation or “Disruptive” innovation
Usual mix of “sensor, cloud, online community”
Multi-billion euro cosmetic market an investors bait
Start-ups are big business; a start-up is not a business.
Inflation of innovation, inflation of expectation, inflation of value
Beauty industry is a personal and emotional world
Technology itself should not be the interesting part
![Page 69: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/69.jpg)
www.innofaith.com/c360.pdf 69
Considerations of a succesful innovation
Consider that:
1) Your brand and brand vision are the most valuable (=why)
2) What do you want to achieve with innovation
3) What are the challenges you are encountering? (non technical)
4) How can you achieve this (without considering particular technologies)
Do NOT consider that the value is within a technology
….because it is not….not within the cosmetics industry
Invest in:
- A true aid to deal with the challange
- Simplicity and intuitive use
- Concept flexibility
- Credibility of the result
- A swift consultation routine
- Scalability!
- Training!
- Communication!
![Page 70: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/70.jpg)
www.innofaith.com/c360.pdf 70
Types and applications of skin evaluation at the P.o.S.
Consultation frameworks Visual “convincing”
tools
“Promotion” tools (Crowd stopper)
Pros • “Convince by confrontation” • Endorsment of the BA’s expertise • Dialog oppertunity Cons • Requires training and experience
Pros • Simple sales training • Dialog oppertunity to talk
about new product Cons • One way communication
Pros • Credability • Advice result driven • Cross selling oppertunity Cons • Training required • Can become time consuming
![Page 71: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/71.jpg)
www.innofaith.com/c360.pdf 71
Benefits for of skin care consultation system
Increase of sell out Daily use +80% to 90% Promotion events +240% 30-35% of consumers who have an analysis buy one or multiple products
Increase brand awareness Recruitment of new customers & build brand loyalty
Cross selling / fuller basket
Contribution to brand professional values
Turns selling into education, consultation, buying
Increases professionalism of beauty advisor
A true assistant for your Beauty Advisor
Adaptable to your sales situation
Enhance your in-store presence
![Page 72: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/72.jpg)
www.innofaith.com/c360.pdf 72
Example of costs of full custom point of sale device
Typical Device costs Simple concern tool 100-200 € @ 1000 units Handheld touchscreen tool 350-700 € @ 1000 units Advanced tool/ Kiosk system 2500-5000 € @ 100-500 units Development costs 100k€ - 750k€ Biometric sensor & algorithmic design, data analysis, product design & engineering, injection moulding tooling, regulatory tests Typical client effort Clinical studies (30-300 volunteers) Marketing (concept, content, communication development) 1000-5000 hrs Other costs: - Deployment logistics - Training - Globalisation (product adaptation/translation) - Returns/on-site servicing - Product catalogue updates at product launches - Yearly software/feature updates
![Page 73: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/73.jpg)
www.innofaith.com/c360.pdf 73
Typical development process
1 to 2 years
![Page 74: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/74.jpg)
www.innofaith.com/c360.pdf 74
“Technology is just a tool and not the means for innovation”
Take home message
![Page 75: Skin analysis and personalised/ customised … 4 Tools to help select and use make-up Conventional methods Experimental via testers Via shade swatches 5 Tools to help select and use](https://reader033.vdocuments.site/reader033/viewer/2022052204/5ad1a10d7f8b9a05208bdd20/html5/thumbnails/75.jpg)
www.innofaith.com/c360.pdf 75
Thank you for your attention!
www.innofaith.com/c360.pdf
Walter Arkesteijn, Bsc. Technologist and managing director
at InnoFaith beauty sciences B.V
BOOTH E30
Company video presentation