skills based volunteerism as a corporate strategy - october 2013 volunteermatch bpn

Skills-Based Volunteerism as a Corporate Strategy:

How to Build an Effective and Impactful Skills-Based Program

Laura Hudson HamreSr. Director, Community RelationsFidelity Investments

Danielle HollyExecutive DirectorCommon Impact

Panelists: Facilitator:

Vicky HushVice President

Client Services & Strategic PartnershipsVolunteerMatch

October 10, 2013

Marisa CostelloDirector, Talent ManagementFidelity Investments

How To Ask Questions

• Type questions into the box on the right side of the your screen

• Submit via Twitter to @VM_Solutions using “#VMbpn”

• We will pose questions at the end of the presentation

• A copy of the sides will be circulated after the event

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Panelists

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Skills-Based Volunteerism as a Corporate Strategy:

How to Build an Effective and Impactful Skills-Based Program

Laura Hudson HamreSr. Director, Community RelationsFidelity Investments

Danielle HollyExecutive DirectorCommon Impact

Marisa CostelloDirector, Talent ManagementFidelity Investments

Common Impact http://www.commonimpact.org/

What will we cover today? Introduction to Skills-Based Volunteering (SBV)

The Business Case for SBV

SBV as Strategic Investment: Fidelity Investments

Resources and Tools

Question and Answer

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The Corporate Mandate Has Changed

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Common Impact http://www.commonimpact.org/ 6

A Targeted EffortSkills-Based Volunteering aligns the unique talents of an

individual to the nonprofit challenge they are best positioned to address.

$27 $175In 2011, 64.3 million Americans volunteered 7.9 billion hours

worth $171 billion.**Corporation for National and Community Service. “Research Brief: Volunteering in America Research Highlights” (2012).

The Result: The value of volunteer time is magnified up to 7 times

http://www.volunteeringinamerica.gov/national


What’s in it for…

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…Companies? …Volunteers? …Nonprofits?

Create deeper relationships

with community partners

Provide resources to nonprofits despite winnowing philanthropic budgets

Develop the functional,

professional and workplace skills of its people

Create strong, long term

relationships with nonprofit partners

Provide greater value in

less time

Develop professional skills critical to both sectors – innovation, collaboration, customer-focus, problem-solving

Build organizational

infrastructure

Conduct strategic and business planning

I nject a fresh perspective

into strategy and operations

Cultivate deeper

partnerships with individual and corporate supporters


*Deloitte Development LLC, Volunteer IMPACT Survey 2013(Sample size 505, including 202 HR Executives, 202 College Seniors, 101 US Armed Forces within discharge in upcoming year)

Common Impact http://www.commonimpact.org/ 10*True Impact, 2010 (Sample size 30K+)


From the Skills-Based Volunteers

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95% had a relevant professional development experience

94% had a greater appreciation for corporate resources

92% feel more inclined to recommend their company as a great place to work

96% say participation positively influenced their interest in volunteering

96% met new colleagues on their project

81% of employees saw improved interpersonal skills

Common Impact Skills-Based Volunteer Survey Results, 2000 - 2012


More companies than ever are engaged

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More than 500 national corporations are expanding their pro bono program offerings to nonprofit organizations

Common Impact © 2008 Common Impact. All Rights Reserved. 13

Designing a Skills-Based Volunteer Program


Common Impact

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Building stronger communities by facilitating collaborations between companies and nonprofits. The result: substantial, quantifiable value to both sectors, translating into stronger,

healthier communities.

Completed 350+ engagements

$8MM in community investment

90,000+ pro bono hours


Strategy Group

• Design & Develop Corporate

Citizenship and Skills-Based

Volunteer Programs

• Convene and Facilitate Cross-

Sector Consortiums

Program Management

• Assess Nonprofits

• Scope projects

• Orient teams

• Manage projects

• Evaluate success

Training Lab

• Skills-Based Volunteering and

Nonprofit Capacity Building Research

• Training and Tool Development

Common Impact Services

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Design Manage Scale


Designing the Program

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Create an impact on the community

Pure gift to the community

Employee engagement strategy

Talent development driver

Team building experience

Brand builder

Tool for building cross cultural awareness

Team Size

Team Composition

Project Scope

Scope Definition

Nonprofit Mission

Nonprofits served per team

Number of nonprofits impacted

Engagement Format, Length

PROGRAM GOALS PROGRAM LEVERS


Core BusinessCore BusinessEmployee Skill Sets

Building the Program

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Markets

Customers

Competitive advantage

Employee EngagementMandate

Tailored SBV

Program

Goals for Employee

Engagement; Alignment with

overarching community and philanthropic

activities

Resident skill sets

(functional, soft, industry

expertise) that enable successful business


Program Models Consulting Projects

– Consulting-style projects that address a specific organizational challenge

Executive Mentoring– A corporate executive paired with a senior nonprofit leader to provide

strategic guidance on an organizational challenge

Loaned Executive / Sabbatical– Long term (typically 6 months – 1 year) of a corporate executive

Done-in-a-Day– Clinics or trainings on a broad subject area (i.e. the basics of financial

management or IT cloud platforms)– Scope-a-thons or Hack-a-thons with multiple individuals with a

specific background supporting multiple organizations

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Meet the People

Millennials

• New to workforce

• Eager for challenges that showcase ability

Emerging Talent

• Up-and-coming leaders

• Need applied leadership development opportunity

Senior Leaders

• Deep functional and leadership expertise

• Interested in applying skills in a new environment

An SBV SolutionCross-hierarchy teams to

sharpen functional & adaptive skills

An SBV SolutionPeer-based team projects for soft-skill development

An SBV SolutionOne on one mentoring for a

fresh experience


A Strategic Approach to Community Engagement


The Challenge We Are Addressing

Only 27% of young adults know basic financial

concepts such as interest rates, inflation and risk diversification.

Low quality K-12 education =

Low financial literacy

Low financial literacy leads to…

…less financial security


A Two-Part Approach

The foundation begins with the basics – a quality, core education delivered in an environment that helps students thrive.

It is enhanced by creating opportunities for students and their families to learn

financial basics.

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321SUPPORT

A CAUSEONE AND DONE

MENTOR/TUTOR A STUDENT

4BRING YOUR SKILLS TO THE COMMUNITY

Getting Involved


In 2013…

More than employees have

An Active and Engaged Workforce

4,40020,000 hours.volunteered more than

Common Impact © 2008 Common Impact. All Rights Reserved.

Fidelity Investments and Common Impact have partnered on building skills-based volunteer programs since 2004.

Nearly 275 Fidelity associates have completed 67 projects.

Projects span many Fidelity business units and locations including Boston, Merrimack, NYC, Raleigh, Covington, and Westlake.

Fidelity engagements have spanned multiple business units, including Community Relations, Technology, and Finance.

Common Impact and Fidelity’s Community Relations leaders work closely together to align Common Impact projects with Fidelity’s philanthropic efforts in the community

Dollars invested in the community through skills-based volunteerism is valued at more than $3 million.

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“I feel that Fidelity made a real difference by allowing employees to use their talents through Common Impact for the better”

Fidelity’s Leadership in Skills-Based Volunteerism


A National ApproachRegions include all Fidelity sites, remote offices and branches within the region.

Texas Region

4

Mid West Region

2

Southeastern Region

4

NY/NJ Region

2New England

Region

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Developing Talent through Skills-Based Volunteering


Workplace Investing’s Approach

Emerging Talent

• Up-and-coming leaders

• Experiential leadership development opportunity

Target Population

Cross-Functional Teams

• Mix of functional expertise to reinforce holistic end-to-end approach to business challenges

• Executive Champion and assigned coach to provide access and exposure to seasoned leadership expertise

• 4 months with associates each contributing up to 10 hours / week

Strategic and Business Planning

• Development of a key strategy, program or business case

• Matched with senior level nonprofit executives and Board of Directors

Structure Nonprofit Challenge


Workplace Investing Objectives Effectively build relationships, further enhance collaboration and

influence skills by bringing a group of highly passionate people together to quickly solve a challenging business problem

Build and enhance business case development, customer focus and program execution skills during real time application

Strengthen complex problem solving skills and innovation capabilities through accelerated resolution of a real business challenge

Enhance executive communication skills via presentation opportunities throughout project duration and via end of project presentation

Expand network of internal and external colleagues and contacts and increase visibility to Fidelity leaders

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Workplace Investing Results

Unique experiential learning and leadership development opportunity for 59 of Fidelity’s strongest talent and future company leaders

Associates, managers and Fidelity all benefit from associate participation and results achieved via the key program objectives

A community investment valued at $835,000, with tangible, long term strategic impact

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Quotes from the Non-Profits

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“ I knew we had a great team from working with you on the calls and meetings and the

questions that you posed. Yesterday I realized we had a dream team. Your work provides

the foundation we need to make our dream for the future a reality. It was a pleasure and honor to work with all of you on this project.”

“The group did a tremendous job. It was clear they had devoted themselves to understanding

the product we provide, had done deep research into internal processes and systems and had completed a tremendous amount of extended

community research. Their recommendations were thorough, tiered from easy to difficult, and very frank. They were well received by the

Board and, more importantly, by the staff”

“The Fidelity team brought not only validation to our vision but also more strategic thinking and recommendations which will allow us to be more successful than planned. As business oriented as this is, you should all

lay your heads on the pillow tonight knowing you are helping little kids lives through

your recommendations”

“We are really impressed with the work, the outcome and the level and depth you were able to go and degree you understand our industry, our competitive position and the

challenges we face…we have high level praise for what you’ve done”

Executive Director, 2013Arts Organization

Project Manager, 2012Women’s Leadership Organization

Board Member, 2013Senior Services Organization

Executive Director, 2012Early Childhood Education Organization


Case Study: Educational First Steps

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Team reported development in: Collaboration, Customer Focus, Problem Solving, Change Management, Vision.

Associate Team Composition: Cross-functional team of 8 emerging leaders

Market Value of Contribution: $100,000+

Refining the operations model of Educational First Steps core business for broader impact

Community Partner: Educational First Steps helps children who are most at risk of not receiving a sound educational and emotional foundation in the early childhood years deemed most critical by education and neurological experts.

Project Challenge: Reduce lifecycle of the accreditation process of EFS’ core program, Four Steps to Excellence, to allow its small staff to reach a larger number of child care centers and, thus, many more children.

Project Result: The skills-based volunteer team reduced the accreditation process from 60+ months to 40 months, allowing staff to reach 33% more centers.

http://www.educationalfirststeps.org/


Case Study: Symphony New Hampshire

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“With a nonprofit as my client, I had an opportunity that I couldn’t have had

internally – to solve problems with limited resources, think creatively, innovate, and

to manage a team of my peers.”

Individual Contribution: $19,375

The Project Challenge: Build a business plan to expand the reach and impact of an arts organization from its current local community to state-wide

Project Team: Cross-functional emerging leaders (IT, Finance, Strategy, Operations, Product Management)

Dave’s Responsibilities: Project management, project plan development, team role definition, client communication

Professional Development:• Collaboration and Influence• Customer Focus• Complex Problem Solving & Innovation• Executive Communication• Network and Visibility

David Conley


Resources

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Readiness RoadmapStep-by-step roadmap to SBV for nonprofitswww.readinessroadmap.org

Measuring the Results: The Business Case for SBVA framework and case studieshttp://www.commonimpact.org/pdf/Report_3.pdf

Skills-Based Volunteering 101 HandbookA guide to project readiness http://www.commonimpact.org/pdf/Skilled-Volunteering_101_Handbook.pdf

Volunteerism ROI TrackerA guide to benchmarking the social and business value of volunteerism http://www.trueimpact.com/volunteerism-roi-tracker/

Skills-Based Volunteering 101 E-CourseAn interactive overview of SBV for companies and nonprofitshttp://interactive.apollogrp.edu/sites/HandsOnNetwork/Skills-basedVolunteering/Training/introduction_introduction_1.html

http://www.readinessroadmap.org/

http://www.commonimpact.org/pdf/Report_3.pdf

http://www.commonimpact.org/pdf/Skilled-Volunteering_101_Handbook.pdf

http://www.trueimpact.com/volunteerism-roi-tracker/

http://interactive.apollogrp.edu/sites/HandsOnNetwork/Skills-basedVolunteering/Training/introduction_introduction_1.html

http://interactive.apollogrp.edu/sites/HandsOnNetwork/Skills-basedVolunteering/Training/introduction_introduction_1.html


Thank You!

Q&A

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Save the Date – November 13th

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From Productivity to Purpose – How Worker Well-Being Increases Your Bottom Line

WednesdayNovember 13th, 201311 a.m. – 12 p.m. PT (2-3 p.m. ET)

Register here:https://www1.gotomeeting.com/register/334599920

Featuring: John HavensFounderThe H(app)athon Project

and…

Arthur WoodsCo-FounderImperative

https://www1.gotomeeting.com/register/334599920