six superhot email marketing trends
TRANSCRIPT
1. Email Automation Will Get More
Sophisticated
1. Email Automation Will Get More
Sophisticated
2. Brands will send more
user-generated content
3. Interactive content
commands attention
4. Recipients get real value
in their inbox
5. Use Blue or Green for a CTA
button (but never Brown)
6. Mobile keeps gathering speed
“An inbox in the pockets of 186 million people is a game changer for
marketers. Use responsive design and mobile templates from email service
providers to make sure your emails look great on the small screen.”
S
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