6 Steps to Leveraging Location for the Canadian Insurance Industry

“Intact Financial and DMTI Spatial worked together to create and roll out a new visual user interface to enable 1,200 underwriters to make more informed and faster decisions regarding new and renewal policies. Efficiencies achieved during the quoting process resulted in a 15% reduction in processing time making the payback period for this project 6 months.”

Potential RisksHow can you constantly assess

risk to minimize the impact on

your book of business?

6 Steps to Leveraging Location

Back OfficeOperationsUnderwriting &

Claims

Post-EventTechnology Marketing

Underwriting & ClaimsUnderstand risks before a policy is assumed

Connect to enhanced perils & data layers

Analyze concentration

Underwriting & ClaimsToday:

• Heat mapping of claims data against new and renewal policies

Tomorrow:

• Predictive analytics on claims

Operations: Internal

⁺ Connect 5 disparate sources to 1 single national view

⁺ Consistent processes

⁺ Baseline training

⁺ Best practices sharing

15% productivity improvement

Operations: External

Location Based Ecosystem

Back Office

Processes

Claims Mapping vs. Entire

Portfolio

Defining restricted zones

Including additional scrutiny &

re-insurance needs

Portfolio Analysis

Portfolio Analysis – national

concentration and risk

exposure / hit rate vs pricing

vs risks and exposure

Risk mapping across the

portfolio

Post Event Analysis

Service customers more effectively

when an event occurs.

Mitigate future risks by

understanding the impact

of past events.

Understand Events as they

occur, including lists of

customers, affected areas

and satellite imagery.

MarketingProfile your best customers, and find your best prospects.

view

analyze

cluster

infill

export

Marketing – Location Predictive Analytics

Analyze Performance

Understand your current market

penetration by policy and by

broker. Analyze portfolio

performance against thousands of

demographic variables.

Find Prospects

Use your base of current

customers to define your best

future prospects using Location –

avoid a one-size fits all solution

and target your messaging in a

way that drives higher

engagement.

Technology

Leveraging cloud architectures to lower costs

and increase data currency.

Highly Scalable architectures can grow as you

instill location into more processes.

Big Data Friendly – Geocoding your book of

business allows you to leverage a growing world

of data for deeper analytics.

Secure – communicating using UAID keeps

proprietary data secure.

We ignite the power of location for every individual,

allowing every business to reach its full potential.

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