Six Steps to Developing Your Social Business

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Post on 22-Apr-2015




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Social Media has "crossed the chasm" into a mainstream phenomenon. Has your brand or business developed and executed a social strategy? What steps do you need to take? Margaret Donnelly, Director of Marketing for Meltwater Group, takes you through the steps that every organization or brand should take to develop their business presence across social networks. This presentation was given at our Meltwater Group client events in New York and San Francisco.


<ul><li> 1. 6 Steps to Develop Your Social Business Margaret Donnelly Director of Marketing Meltwater Group Twitter: @mwdonnelly0 </li> <li> 2. What is Meltwater Buzz? Listen Engage Measure Manage1 </li> <li> 3. Brands are increasing investment in social media By 2012 88% of Marketers Will Use Social Media2 </li> <li> 4. Spend on social media is surpassing email3 </li> <li> 5. Changingconsumerusage patternsmake socialmedia a MUST Source: </li> <li> 6. Why are brands making the investment? Almost half of active Internet users worldwide have joined a brand community online Source: Universal McCann Wave 5 Report, April 20115 </li> <li> 7. Were past the chasm 43 Million6 </li> <li> 8. The reward Source: Universal McCann Wave 5 Report, April 20117 </li> <li> 9. The riskBrands nolonger controlthe messageand doingnothing canbe dangerous8 </li> <li> 10. The biggest risk9 </li> <li> 11. How do you get started? Try these 6 (easy) steps10 </li> <li> 12. 1. Listen (and learn)11 </li> <li> 13. The importance of monitoring buzz around company / brand Not at all Not particularly Important Important 3% 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important 41%12 </li> <li> 14. What can you learn? Volume Themes Sentiment Messaging Trends Troubles Analytics Topics People Ideas Who Where Product Activity level Uses Interests Favorite Influencers places Demographics Messages13 </li> <li> 15. 2. Define your game plan14 </li> <li> 16. Start with why15 </li> <li> 17. Then define how16 </li> <li> 18. Get everyone on the same page and then let go17 </li> <li> 19. 3. Engage18 </li> <li> 20. Let people know19 </li> <li> 21. What do you say? Try these 3 Cs! 1 Content 2 Canvasing 3 Connection20 </li> <li> 22. 4. Measure21 </li> <li> 23. 5. Evaluate22 </li> <li> 24. 6. Evolve23 </li> <li> 25. Thank you! Margaret Donnelly Email: Twitter: @mwdonnelly24 </li> </ul>