SIX-FIGURE SPOTLIGHT- Transcript Ty Bennett, CSP

Showcase Your Speeches with Speaker Bureaus

By following this strategy, I have been able to add multiple six figures a year in bookings through speaker bureaus.

Six years ago, I was in NYC for my wife’s birthday. We saw several Broadway shows including Jersey Boys. This is the story of Frankie Valli and the Four Seasons. They became famous with hits like ‘O What A Night’ and ‘Sherry’ and then they wrote the song – ‘Can’t Take My Eyes off of You.’

You know the song - "You’re just too good to be true, can’t take my eyes off of you … “

Well this was slower than their other hits and so the radio stations wouldn’t play it. They didn’t think anyone would like it.

Frankie had an idea. As they toured they invited the radio DJ’s to their shows and asked them to specifically pay attention as they played Can’t Take My Eyes Off of You. They said, listen to the song, but more importantly watch the audience.

I was watching the play and looked at my wife and said, “That’s it, this is going to change our business.” She looked at me and said, “Stop talking so I can enjoy the show.”

What better way is there to sell us as speakers than for someone to see us speak? In particular – Speaker Bureaus. So, as I travel for speeches, we look to see if there are bureaus in the local area. We invite them to preview my speech. To see me speak, but more importantly to watch the audience.

This strategy is important when they come but I think also valuable even if they don’t because they see that you are out there getting booked and they see value in who you are.

Showcase your speeches. It worked for one of the greatest bands in the world and it is working for me - I hope you will make it work for you.