six eyes of a designer-ppt

8/14/2019 Six Eyes of a Designer-Ppt

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2007-05-04 IMTMA Goa Summit 1

Six eyes of aSi

x eyes of a

designerd

esigner

Presentation atPresentation atThe second Machine Tool IndustryThe second Machine Tool Industry

SummitSummitAt Goa on 4At Goa on 4thth May, 2007May, 2007

byby

P.J.Mohanram,P.J.Mohanram,Director (Technology Division), IMTMADirector (Technology Division), IMTMA


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2007-05-04 2IMTMA Goa Summit

Six eyes of a designerSix

eyes of a designer

ForesightFore

sight: What many dont have: What many dont have

despite having two eyes in the frontdespite having two eyes in the front

of the head !of the head !

HindsightHinds

ight: What all of us have: What all of us havedespite having no eyes in the back ofdespite having no eyes in the back of

the head !the head !

Short sightShort

sight: What we are blessed: What we are blessedwith at the start: focus on the nextwith at the start: focus on the next

promotion, next raise !promotion, next raise !

Long sight

Long sight: What we get when our: What we get when our

career is about to end !career is about to end !


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eyes of a designer

So what is this presentationSo what is this presentationabout?about?

It is not about eyes, vision and glassesIt is not about eyes, vision and glasses

And yet, it is aboutAnd yet, it is about

InsightInsightInto a designers growth andInto a designers growth and

development;development;

about the stages in his career, andabout the stages in his career, and

What eyes she (which includes he!)What eyes she (which includes he!)

needs to systematically acquire to beneeds to systematically acquire to be


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eyes of a designer

So whats the first eye of aSo whats the first eye of a

designer?designer?

InquireInquire


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eyes of a designer

Inquisitiveness is to a designer What aInquisitiveness is to a designer What a

tail is to a monkey; What curiosity istail is to a monkey; What curiosity is

to a childto a child

Do not look; do not see;Do not look; do not see;

ObserveObserveAn aspiring designer shouldAn aspiring designer shouldconstantly ask:constantly ask:

Why? How?Why? How?


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eyes of a designer

Do you know whats inside a RubiksDo you know whats inside a Rubiks

Cube?Cube?


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Six eyes of a designerSixeyes of a designer

Howstuffworks The Loop, Chain and Lock Stitch Mechanisms.mht


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How does a ballpoint pen work?How does a ballpoint pen work?

Aha ! Thats an easy one !Aha ! Thats an easy one !


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But do you know they dont workBut do you know they dont work

horizontal or upside down? In effect, ithorizontal or upside down? In effect, it

depends on gravity!depends on gravity!

So how do they write in weightlessSo how do they write in weightlessenvironment?environment?


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Inquisitiveness is the singleInquisitiveness is the singleattributeattribute

that determines whether athat determines whether adesignerdesigner

succeeds in his chosensucceeds in his chosenprofession.profession.

To repeat, the first eye:To repeat, the first eye:

In irIn uire


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The second eye of a designerThe second eye of a designer

ImitateImitate


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Imitation is more thanImitation is more than

flattery!flattery!

It is the starting point in a designersIt is the starting point in a designerscareercareer

In this stage she will most usually beIn this stage she will most usually be

asked to:asked to: Reproduce an existing designReproduce an existing design Design something closely similar to aDesign something closely similar to a

working designworking design

Scale up/ down an existing designScale up/ down an existing design


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The third eye of a designerThe third eye of a designer

ImproveImprove


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When one is successful at imitation,When one is successful at imitation,she will embark on the next step :she will embark on the next step :

improvementimprovement

In this the designer will:In this the designer will: Improve performance, remove deficienciesImprove performance, remove deficiencies

Redesign to eliminate problem areasRedesign to eliminate problem areas

Improve user interfaceImprove user interface

Make products more reliable, abuse resistantMake products more reliable, abuse resistant

Improve overall fitness for useImprove overall fitness for use

The success or failure of a product and itsThe success or failure of a product and its

designer is often determined at thisdesigner is often determined at this


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So if you are good at improving aSo if you are good at improving adesign, you must now open thedesign, you must now open the

fourth eye of a designer:fourth eye of a designer:

InnovateInnovate


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Innovation is the ability toInnovation is the ability todevelop a smart,develop a smart,

novel application of existingnovel application of existing

technology ortechnology orknowledge to achieve newknowledge to achieve new

functionalfunctional

capabilitiescapabilities

Essentially, innovation builds onEssentially, innovation builds on

existingexisting


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Hand wound

watch

Self winding

watch


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Extreme Innovation inExtreme Innovation in

watch craftwatch craft

Watches with

complications


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Two pairs of copper-zinc electrodes are inserted in each potato, offering a

rather novel example of the Volta battery. It works as long as the potatoes

remain moist. When they dry out, they can be replaced by another pair. The

potatoes do not pollute the environment and can even be eaten!

Extreme

innovation:

The potato

clock


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Early design of

bicycle

Innovation:

chain &freewheel

Extreme innovation: bicycle

powered flight


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The designer should now beThe designer should now beready to open the fifth eyeready to open the fifth eye

InventInvent


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Invention goes beyond innovationInvention goes beyond innovation

It is the creation of aIt is the creation of afundamentallyfundamentally

new object,new object,

something that did notsomething that did notexist before:exist before:

steam enginesteam engine

telephonetelephone


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An invention often changes the courseAn invention often changes the course

of history,of history,

makes the impossible possible, and,makes the impossible possible, and,

most important, itmost important, itis the forerunner to further innovationis the forerunner to further innovation

Innovation rides onInnovation rides oninvention andinvention and

sometimes there is a thinsometimes there is a thin

dividin line betweendividin line between


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Some more examples of inventions andSome more examples of inventions and

innovations:innovations:

LeadscrewLeadscrew

BallscrewBallscrew Belt drive V-Belt,Belt drive V-Belt,

toothed belt etctoothed belt etc

Electric motor LinearElectric motor Linearmotormotor

Pneumatic tyre TubelessPneumatic tyre Tubeless

tyrestyres


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How the harmonic driveHow the harmonic drive inventioninvention led to anled to aninnovativeinnovative

infeed drive for grinding machinesinfeed drive for grinding machines

(Cincinnati EC series,(Cincinnati EC series,

the first with electronic infeed introduced inthe first with electronic infeed introduced in

1972)1972)


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The automatic tool changer invention ofThe automatic tool changer invention ofgreat importance in machine toolsgreat importance in machine tools

Modern innovationsModern innovations::

cam actuated, servo driven, multi-speed,cam actuated, servo driven, multi-speed,

super fastsuper fast


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The hexapod invention and the innovativeThe hexapod invention and the innovative

spindle head:spindle head:

Hexapod machine (invention) SpindleHexapod machine (invention) Spindle


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Question:Question:

Are these eyes (innovate andAre these eyes (innovate and

invent) god given ?invent) god given ?

Or can a designer becomeOr can a designer become

innovative andinnovative and

inventive by training?inventive by training?

Answer:Answer:

Yes, it is possible for a designer toYes, it is possible for a designer to

ac uire creative skills b followinacquire creative skills b followin


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1.1. Learning:Learning: Unlearn everything you know:Unlearn everything you know: NONO

hang-upshang-ups!!

Adopt a holistic approach:Adopt a holistic approach: BroadenBroadenthe horizonthe horizon

Think issues, not problems:Think issues, not problems:

Problems limit scopeProblems limit scope Forget the customer !Forget the customer ! All the worldsAll the worlds

inventions have come without anyinventions have come without any

customer asking!customer asking!

Forget patents: Only fundamentalForget patents: Only fundamental


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2.2. ToolsTools:: BrainstormingBrainstorming Morphological analysisMorphological analysis

Synthesise there are no more pureSynthesise there are no more puretechnologiestechnologies

Imitating nature (ah, the second eyeImitating nature (ah, the second eye

again!)again!) ContrathinkContrathink Challenge yourself: Practice, practice,Challenge yourself: Practice, practice,

practicepractice

Usin these learnin and tools itUsin these learnin and tools it


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Mark of a good design,Mark of a good design,

innovation or inventioninnovation or invention::

Simple is elegant, elegant isSimple is elegant, elegant is

simplesimple

Weniger teile (term coined byWeniger teile (term coined by

Dr.Inaba)Dr.Inaba)


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Invention and innovation inInvention and innovation in

India:India:

Blade grinder(Western

design)

The great Indianinvention: Wet

grinder

Innovation:Tilting wet

grinder


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The most recent example of extremeThe most recent example of extremeinnovation or aninnovation or an

invention:invention:

The SEGWAY PersonalThe SEGWAY Personal

TransportTransport


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If our designer has travelled thisIf our designer has travelled this

far on hisfar on his

journey, it is now time to open thejourney, it is now time to open the

sixth eye:sixth eye:

InspireInspire


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The highest role aThe highest role adesigner can play isdesigner can play is

to inspire otherto inspire otherdesigners to opendesigners to open

their six eyestheir six eyes


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Who better than Leonardo da VinciWho better than Leonardo da Vincican inspire?can inspire?

And then he was aAnd then he was a

ainterpainter


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So we have an alternative growth path for aSo we have an alternative growth path for a

designers careerdesigners career

((Designer CapabilityDesigner Capability

Maturity Model)Maturity Model)

Imitator

Improver

Innovator

Inventor

Inspirer

Inq

uir

er

WhereWhereareareyou ?you ? ClimbClimb

thetheladder!ladder!


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ThankThank

youyou


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Reference texts on design:Reference texts on design: Invention by Design: How Engineers Get from Thought to Thing (Hardcover)Invention by Design: How Engineers Get from Thought to Thing (Hardcover)

byby HenryHenry PetroskiPetroski

The Evolution of Useful Things: How Everyday Artifacts-From Forks and Pins to Paper Clips and Zippers- The Evolution of Useful Things: How Everyday Artifacts-From Forks and Pins to Paper Clips and Zippers- by Henry Petroskiby Henry Petroski

To Engineer Is Human: The Role of Failure in Successful Design (Vintage) by Henry PetroskiTo Engineer Is Human: The Role of Failure in Successful Design (Vintage) by Henry Petroski

Design Paradigms: Case Histories of Error and Judgment in Engineering by Henry PetroskiDesign Paradigms: Case Histories of Error and Judgment in Engineering by Henry Petroski Remaking the World: Adventures in Engineering (Vintage) by Henry PetroskiRemaking the World: Adventures in Engineering (Vintage) by Henry Petroski

Pushing the Limits: New Adventures in Engineering by Henry PetroskiPushing the Limits: New Adventures in Engineering by Henry Petroski Innovative Conceptual Design: Theory and Application of Parameter Analysis (Hardcover)Innovative Conceptual Design: Theory and Application of Parameter Analysis (Hardcover)

byby EhudEhud KrollKroll,, Sridhar S.Sridhar S. CondoorCondoor,, David G.David G. JanssonJansson

Introduction to Engineering Design & Problem Solving (B.E.S.T. Series) (Paperback)Introduction to Engineering Design & Problem Solving (B.E.S.T. Series) (Paperback)byby M. DavidM. David BurghardtBurghardt

Serendipity: Accidental Discoveries in Science (Paperback)Serendipity: Accidental Discoveries in Science (Paperback)

byby Royston M. RobertsRoyston M. Roberts Engineering Design Methods: Strategies for Product Design (Paperback)Engineering Design Methods: Strategies for Product Design (Paperback)

bybyNigel CrossNigel Cross Engineering Design: A Day in the Life of Four Engineers (Prentice Hall Modular Series forEngineering Design: A Day in the Life of Four Engineers (Prentice Hall Modular Series for

Engineering) (Paperback)Engineering) (Paperback)byby Mark N.Mark N. HorensteinHorenstein
http://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/Evolution-Useful-Things/dp/0679740392/ref=pd_sim_dbs_b_1/002-5100909-6323224?ie=UTF8http://www.amazon.com/Evolution-Useful-Things/dp/0679740392/ref=pd_sim_dbs_b_1/002-5100909-6323224?ie=UTF8http://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Royston%20M.%20Robertshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Royston%20M.%20Robertshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Royston%20M.%20Robertshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Nigel%20Crosshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Nigel%20Crosshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Nigel%20Crosshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Nigel%20Crosshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Royston%20M.%20Robertshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/Evolution-Useful-Things/dp/0679740392/ref=pd_sim_dbs_b_1/002-5100909-6323224?ie=UTF8http://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroski


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Reference texts on design (contd.):Reference texts on design (contd.):

Engineering Design Synthesis: Understanding, Approaches and ToolsEngineering Design Synthesis: Understanding, Approaches and Tools(Hardcover)(Hardcover)byby AmareshAmaresh ChakrabartiChakrabarti (Editor)(Editor)

Designers: The Key to Successful Product Development (Hardcover)Designers: The Key to Successful Product Development (Hardcover)byby EckartEckart FrankenbergerFrankenberger (Editor),(Editor), PetraPetra Badke-SchaubBadke-Schaub (Editor),(Editor), HerbertHerbert BirkhoferBirkhofer(Editor)(Editor)

Invention and Evolution: Design in Nature and Engineering (Hardcover)Invention and Evolution: Design in Nature and Engineering (Hardcover)byby Michael FrenchMichael French

Engineering Design Principles (Paperback)Engineering Design Principles (Paperback)byby Ken HurstKen Hurst

Managing Engineering Design (Hardcover)Managing Engineering Design (Hardcover)byby Crispin HalesCrispin Hales

Five Hundred and Seven Mechanical Movements: Embracing All ThoseFive Hundred and Seven Mechanical Movements: Embracing All ThoseWhich Are Most Important in Dynamics, Hydraulics, Hydrostatics,Which Are Most Important in Dynamics, Hydraulics, Hydrostatics,

Pseumatics, Steam en (Paperback)Pseumatics, Steam en (Paperback)byby Henry T. BrownHenry T. Brown Biomimicry: Innovation Inspired by Nature (Paperback)Biomimicry: Innovation Inspired by Nature (Paperback)

bybyJanine M.Janine M. BenyusBenyus The Design of Everyday Things (Paperback)The Design of Everyday Things (Paperback)

byby Donald A. NormanDonald A. Norman Cradle to Cradle: Remaking the Way We Make Things (Paperback)Cradle to Cradle: Remaking the Way We Make Things (Paperback)

byby William McDonoughWilliam McDonough,, MichaelMichael BraungartBraungart
http://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Amaresh%20Chakrabartihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Amaresh%20Chakrabartihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Amaresh%20Chakrabartihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Amaresh%20Chakrabartihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Eckart%20Frankenbergerhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Eckart%20Frankenbergerhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Eckart%20Frankenbergerhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Eckart%20Frankenbergerhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Petra%20Badke-Schaubhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Petra%20Badke-Schaubhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Petra%20Badke-Schaubhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Petra%20Badke-Schaubhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Michael%20Frenchhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Michael%20Frenchhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ken%20Hursthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ken%20Hursthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Crispin%20Haleshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Crispin%20Haleshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20T.%20Brownhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20T.%20Brownhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Janine%20M.%20Benyushttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Janine%20M.%20Benyushttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Janine%20M.%20Benyushttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Janine%20M.%20Benyushttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Donald%20A.%20Normanhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Donald%20A.%20Normanhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=William%20McDonoughhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=William%20McDonoughhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-au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Reference texts on creativity and innovation:Reference texts on creativity and innovation:

Six Thinking Hats (Paperback)Six Thinking Hats (Paperback)byby Edward de BonoEdward de Bono

Creativity in Product Innovation (Paperback)Creativity in Product Innovation (Paperback)byby Jacob GoldenbergJacob Goldenberg,, DavidDavid MazurskyMazursky

Creativity: Understanding Innovation in Problem Solving, Science, Invention, and theCreativity: Understanding Innovation in Problem Solving, Science, Invention, and theArts (Hardcover)Arts (Hardcover)byby Robert W. WeisbergRobert W. Weisberg

Scandinavian Style: Classic and Modern Scandinavian Design and Its Influence on theScandinavian Style: Classic and Modern Scandinavian Design and Its Influence on theWorld (Board book)World (Board book)byby IngridIngrid SommarSommar

Bringing Technology and Innovation into the Boardroom: Strategy, Innovation andBringing Technology and Innovation into the Boardroom: Strategy, Innovation andCompetences for Business Value (Hardcover)Competences for Business Value (Hardcover)

byby European Institute for Technology and InnovationEuropean Institute for Technology and Innovation
http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Edward%20de%20Bono&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Edward%20de%20Bono&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Jacob%20Goldenberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Jacob%20Goldenberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Robert%20W.%20Weisberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Robert%20W.%20Weisberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=European%20Institute%20for%20Technology%20and%20Innovation&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=European%20Institute%20for%20Technology%20and%20Innovation&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=European%20Institute%20for%20Technology%20and%20Innovation&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Robert%20W.%20Weisberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Jacob%20Goldenberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Edward%20de%20Bono&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224


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Acknowledgement:Acknowledgement: In preparing this presentation the author has drawn freelyIn preparing this presentation the author has drawn freelyononmaterial available from the internet and other publishedmaterial available from the internet and other publishedsources;sources;

IMTMA acknowledges all intellectual property rights,IMTMA acknowledges all intellectual property rights,

patents, design registrations and copyright etc. of thepatents, design registrations and copyright etc. of therespective owners/sources;respective owners/sources;

IMTMA declares that the material has been used solely toIMTMA declares that the material has been used solely toinform and educate member companies on the concepts ofinform and educate member companies on the concepts ofdesign, innovation and inventiondesign, innovation and invention

This material is not reproduced for commercial distributionThis material is not reproduced for commercial distributionor wide circulation.or wide circulation.

ReservationsReservations No material contained in this presentation may beNo material contained in this presentation may be

reproduced or transmitted/published in any form withoutreproduced or transmitted/published in any form withoutthe written permission of IMTMA.the written permission of IMTMA.

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