six cornerstones of successful brands
TRANSCRIPT
The Six Cornerstones Of All
Successful Brands
Jim SocciArtistic Toy, President
“Inspiring the use of Plush Toys In Advertising”
What you will learn in the next 60 minutes:
1. Common Branding Misconceptions
2. The three purposes of brands
3. Practical examples of good branding
4. Use branding knowledge to help you
5. The 6 traits of successful brands.
6 Traits of Successful Brands
1. Belief in themselves
2. Audience understanding
3. Role identification
4. Aspiration delivery
5. Congruence of tactics
6. Kindle a community.
#1 Successful Brand Example
Problems Facing Most Clients
1. Divided Attention
2. Shrinking Budgets
3. Market / Economic Uncertainty
4. Identity Crisis!
Brand Myths Facing Your Client1. Understand Promotional Products Role in
their Marketing, Advertising, and Branding.
2. Their customer audience think logically.
3. Need a lot of money to build their brand.
4. Understand the business that they are in.
What is a Brand?
1. It has a Purpose
2. Always Changing, Never wavering
3. Helps buyer make decision quickly
#2 Successful Brand Example
Problems Facing Most Promotional Consultants
1. Time for creativity
2. Time with decision makers
3. Shrinking Margins
4. Identity Crisis!
Brand Myths Facing Promotional Consultants
1. Promotional Products = Branding
2. Marketing = Branding
3. Advertising = Branding
4. Understand the business you are in.
The Real Purpose of Brands
1. Identify
2. Differentiate
3. Build Value
#3 Successful Brand Example
Branding Knowledge That Helps Me
1. Commit to empowering purpose
2. Tell a good story
3. Keep it simple!
Frequently Asked Questions Q & A Session
1. Can I get a copy of presentation?
2. Where can I get more information on Branding?
3. How can I get a copy of Gary’s Book?
4. Why are Character’s important in Branding?
5. When is the next webinar?
