A project on

‘’Customer’s acceptability of The Roof being a Real estate solution and expansion strategy

correlated to others major player of Odisha’’.

Presented by:Nilakantha Mahanta,PGDM,3rd

sem.,DVSIM,MEERUT

Company profile:

Company name- The RoofType of company- Real estateHead office- Bhubaneswar, OdishaTag line- Find your roof.Guide- Mr Abhinash Mahallik( Asst. manager sales and marketing)

MISSION: Roof’s mission is to make real estate transactions a pleasant experience customers. By ensuring utmost honest and transparency in all of their dealings. It strives to create a

home in every customer’s heart.

VISION

• It’s vision is to be a leader in Indian real estate industry by:

• making it’s service and product offering completely customer centric.

• Providing the best value proposition in each transaction.

• By upholding important values of honesty and integrity in every dealing.

Roof’s comprehensive service:

• Property dealings.

• Financial advice.

• Legal services.

• Consultancy services.

• Marketing services.

• Brokerage services.

• Special investor and NRI service.

Roof is specialized in:

• Industrial property: warehouse, factories, industrial shed, land.

• Commercial property: offices, retails space.

• Residential property: House, apartments, bungalows , villas etc.

• Agricultural property : farm houses, farm land.

Objectives of study:

To help the company to understand its position with respect to

its major competitors in the market and provide business

competitive intelligence.

To understand the present marketing strategy deeply, so to

provide a proactive , planned and informed approach to its

future strategies in order to gain an upper hand.

To find out the SWOT analysis of the company .

To show the company new ways of expanding its business.

To know the strategy used by other major players of real

estate of Odisha.

Research Methodology :Sampling technique:

• Simple random sampling

Sample size : 270 customers/consumers.

Location : Keonjhar , Odisha

Collection of data: Data was collected from the field from the customers whobelongs to different professions. For this purpose a questionnaire was designed bytaking only open and close ended questions. In order to know the followings--

A)Awareness of the customers regarding various services of the Roof.

B)Problems faced by the customers while purchasing flats through the Roof.

C)Acceptability of customers to the Roof as the complete real estate solutionprovider.

Major problem faced by the customers while purchasing wise distribution of

respondents:frequency percent

Inflated prices 20 7.4

Location 8 3.0

Legal disputes 16 5.9

Mode of payment 3 1.1

Total 47 17.4

Missing 176 65.18

Grand total 270 100

20

8

16

3

frequency

Inflated price

Location

Legal disputes

Mode of payment

Q- What kind of problems do you face at the time of purchase ?

Interpretation: It is found from above analysis that 39 respondents prefer to stay in the duplex,52 prefer apartments, 57 prefer rented house and 122 prefer to stay in the home out of 270 Sample.

Satisfaction wise respondents on the service of the Roof:

frequency percent

Yes 32 11.9

No 21 7.8

Total 53 19.6

Missing 217 80.4

Grand Total 270 100

32

21

Frequency

Yes

No

Q- Are you satisfied with the services provided by The Roof ?

Interpretation: from above information, It is found that 32 respondents are satisfied and 21 Are not satisfied with services provided by the Roof.

Respondents awareness about the service provided by the Roof:

frequency percent

Yes 33 12.2

No 237 87.8

Total 270 100

.

33

237

frequency

Yes

No

Q- Are you aware of services being provided by The Roof?

Interpretation: from the above data, it is clear that only 33 respondents are aware about the Services provided by the Roof while 237 are not aware out of 270 respondents

Acceptance of The Roof being complete real estate solution provider:

frequency percent

Yes 25 9.3

No 23 8.5

Total 48 17.8

Missing 174 64.4

Grand total 270 100

25

23

frequency

Yes

NO

Q- Do you believe that The Roof is the complete real estate solution provider?

Interpretation: from the above analysis, it is found that 25 respondents believe that The Roof is the complete real estate solution provider while 23 do not out of 270 sample

Expansion strategy of the other major players of Odisha.

Market penetration Product development

Market development Diversification

Existing products New products

Existing markets

New markets

Limitation of study

The profession people are not ready to give time for the interaction.

Problem comes in convincing the customer. Problems comes in searching of person who want to

purchase the flat. Problems comes in getting permission in different business

firms to interact with their customers as well as for the corporate presentation.

Problems comes in getting accurate information regarding some question from the respondents.

Problems comes in getting appointment from some of the reputade originations.

Suggestion:

The company should start a branch inKeonjhar, so that better service can beprovided.They should give more advertisement in thatcity to make aware the public about the brand.It should consider properly to sort out theproblems faced by customers .It should expand its business to capture thepotential market.

Conclusion: After the comprehensive research regarding the Roof in Keonjhar, it is found that more than 90% people do not know the brand name of the Roof as the complete real estate Solution provider in Odisha. It has a golden opportunity to expand its business in Keonjhar as this town is a potential town having potential customers.

THANKS