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  • singles media kit 2012

  • 2 3

    .

    ,

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    ,

    .

    ,

    .

    mission

  • 4 5HRC RePoRt

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  • 6 7

    , 24~34 , 2011 , !

    25% . , ! 24~34 .

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    RC 20

    11 1R

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    7.56

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    HRC 24~34

  • 8 9

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    s 2011

    1R HR

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    &

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  • singles trend Report 2011

    20, 30 , !

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    1,000 , 100 1 SPA

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    20, 30 .

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  • singles trend Report 2011 singles trend Report 2011

    25 68%

    24 25

    46%

    32% 68%

    (V, M, I, E )

    54%

    300~500 500

    10% 37% 42% 14% 38% 37%

    (V, M, I, E )

    300

    500 42%

    12 13

    19

    20~24

    30~34

    25~29

    35~39

    40

    . 3 . , .

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    soURCe - HRC 2011 1R soURCe - HRC 2011 1R

  • 14

    singles trend Report 2011

    15

    , 58% vs 45% , 50% vs 39%

    , 60% vs 47% , 58% vs 50%

    super starter

    super buzz maker

    speed consumer

    91

    89

    110

    100

    143

    94

    99

    102

    76

    140

    /

    141

    110

    106

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    129

    ,

    E

    V

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    V

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    shopper

    46% 41%

    51% 46%

    77% 62%

    ,

    76

    75

    123

    99

    139

    61

    92

    115

    90

    135

    104

    105

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    V

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    . .

    25% 28%

    43% 54%

    70% 91%

    20% 29%

    2

    3

    4

  • 16 17editoRial RePoRt

    2011 9,

    < > ,

    ( )

  • 18 19

    singles trend Report 2011 singles trend Report 2011

    , . LOOK

    . 20, 30 .

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    & , , . ,

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  • 20 21

    singles trend Report 2011

    2011 9 2011 F/W Real Trend Survey

    2011 7 ?

    2011 7 , ?

    2011 3 2011 S/S

    . ,

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    , .

    . 95% 20, 30

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    151

    163

    192

    209

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    176

    90

    128

    5

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    114

    151

    9

    158

    166

    178

    134

    156

    128

    141

    166

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    161

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    2011 9

    2011 11

    Coming next!

    ,

    singles trend Report 2011

    p161 VS 4 p142 .

    , . .

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  • 22 23

    singles trend Report 2011 singles trend Report 2011

    ,

    2 , , , , , . 2011.10.

    1 , , , , . 2011.00. &

    2012. 3.

    Coming next!

    3 , 2009 . , . 2011. 9.

    2012. 3. ,

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    2011. 12.

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    .

    2011. 12.

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    , ,

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  • singles trend Report 2011 singles trend Report 2011

    2012

    24 25

    FasHion 20, 30

    1

    2

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    4&,

    5

    6

    7

    8 &

    9F/W

    10 VS

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    11

    12

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    11

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    12

    BeaUty

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    4

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    7

    8

    9

    10

    11

    12

    &

    1 2 3 4 5 6 7 8 9 10 11 12ski & snoWBoadeR

    oUtdooR sPoRts

    singles BeaUty tRends!

    tHe Best oF Best CosmetiCs

    giFt Book CHeaP & CHiC FoR VaCanCe

    singles BeaUty tRends! london man

    singles Wedding

    giFt Book

    +

    +

    sPeCial

  • 26 27marketing rePOrt

    2 0 1 2 ,

    < >

    ( )

  • 1! 95% 24~39 !

    28

    Singles trend report 2011

    29

    Singles trend report 2011

    SOURCE_ (2010. 7~2011. 7)

    SOURCE_ (2010. 7~2011. 7)

    1

    www.thesingle.co.kr & & 1 1

    1

    2 M

    3

    4

    5 6

    7

    8

    9

    10

    11

    12

    13

    14

    15

    2010.7

    2010.8

    2010.9

    2010.10 201

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    0.12 2011.1

    2011.2

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    2011.5

    2011.6

    2011.7

    2010.7

    2010.8

    2010.9

    2010.10 201

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    2011.2

    2011.3

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    2010.7

    2010.8

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    2011.2

    2011.3

    2011.4

    2011.5

    2011.6

    2011.7

    0

    2

    4

    6

    8

    10

    12

    14

    16

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  • Singles trend report 2011 Singles trend report 2011

    30 31

    , !

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  • Singles trend report 2011 Singles trend report 2011

    32 33

    1 2 3 4 5 6

    &

    SNS

    2006. 10 2007. 10 2009. 2 2010. 4 2011. 3 2012. 3

    290 340 420 500 570

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    5 , 3000 8 Fgi 2012 3 6 1 .

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  • 34 35

    Singles trend report 2011 Singles trend report 2011

    e- !20, 30 1,000

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  • 36 37

    Singles trend report 2011 Singles trend report 2011

    36 37

    ! The besT of The besT !

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    . 3 .

    2005 The

    Best of The Best

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    mOntHLY top 12

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  • 38 39

    Singles trend report 2011 Singles trend report 2011

    & !

    , .

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    926,782 , e 1 .

    .

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    (Foot Locker) ! , (Foot Locker) . ()

    69000, .

    ALL ABOUT

    FOOTLOCKER

    90, 7

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    ER 2011

    VOL.8 N

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    2010.9

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    78,194

    85,229

    70,415

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    84,30682,468

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    ELCA

    2010 9

    2011 3

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  • Singles trend report 2011 Singles trend report 2011

    42 43

    93%

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  • Singles Trend Report 2011

    40

    Singles Trend Report 2011

    4141

    cover1

    FRonT , , , ,

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    1

    3 cover3

    29

    9

    12

    18

    21

    25

    2 6

    10

    14

    23

    27

    3 74 85

    IT LIST

    beauTy InTeLLIgence

    FaShIon

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    11

    13

    18

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    23

    27 27 27 28

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    21

    16 17

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    11 11 11

    27

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    26

    cover4

    30

    1 Gate holder 28,000,0002 1st dPS(2+) 2P 20,000,0003 2nd dPS 2P 18,000,0004 3rd dPS 2P 17,000,0005 4th dPS 2P 17,000,0006 5th dPS 2P 17,000,0007 6th dPS 2P 17,000,0008 7th dPS 2P 15,000,0009 8th dPS 2P 15,000,00010 9th dPS 2P 15,000,00011 10th~15th dPS 2P 12,000,00012 1P 8,000,00013 1P+1/3P 9,000,00014 1P 7,000,00015 talk to uS dPS 2P 10,000,00016 talk to uS! 1P 6,000,00017 look & ISSue 1P 6,000,00018 look & ISSue 1P 5,000,00019 look & ISSue 2P 4,500,00020 look & ISSue 1P 4,000,00021 faShIon dePartMent 1P 6,000,00022 1P 4,000,000 2P 8,000,00023 beauty dePartMent 1P 6,000,00024 1P 4,000,000 2P 8,000,00025 IntellIGence dePartMent 1P 6,000,00026 1P 3,000,000 2P 6,000,00027 It lISt 1P 5,000,00028 3+ 2P 10,000,00029 4(back coVer) 1P 25,000,000 ADVERTORIAL( ) 1P 4,000,000 ADVERTORIAL() 1P 3,500,000 15% , 20%

    17

    12

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    &

    1.pdf23(1)