singlefeed partners with mshopper
DESCRIPTION
SingleFeed partners with mShopper to provide merchants with mobile commerce solutionsTRANSCRIPT
SingleFeed Partners SingleFeed Partners with mShopperwith mShopper
SingleFeed: Ryan Douglas mShopper: Kathryn Wardell
AgendaAgenda• SingleFeed Overview• About mShopper• What is Mobile Commerce?• Benefits of mShopper• How mShopper Works• How SingleFeed Can Help
WWW.SINGLEFEED.COM
Who is SingleFeed?Who is SingleFeed?We’re Shopping Engine &
Feed Experts
SingleFeed BackgroundSingleFeed Background• ComparisonEngines.com started May 2005• LoveYourFeed.com Blog October 2006• SingleFeed launched February 2007
• VC backed – True Ventures, KPG Ventures• Hundreds of merchants• Focus on SMBs ($500K+ in yearly online revenue)
• Lots of Real Experience• CSE Account Managers• Former Retailers• Industry Analysts
• Google Merchant Center Partner
WWW.SINGLEFEED.COM
SingleFeed ServicesSingleFeed Services
• Affordable self-service data feed submission services • $100 - $600/mo.• For stores over $250K in total online revenue
• Managed Services• $2000/mo minimum• For stores over $50K/mo in shopping engine
revenue• SingleFeed acts as agency, handling bidding,
SKU suppression, attribute optimization
WWW.SINGLEFEED.COM
SingleFeed FeaturesSingleFeed Features
◦Categorization – SingleFeed categorizes all products for all shopping engines using proprietary “mega-taxonomy”.
◦Pre-configured Shopping engine feeds.◦Engine checking – guarantee to get you live.◦ROI-Tracker that is built-in and easy-to-use.◦Expert advice and support. Check out our
support articles at: http://support.singlefeed.com/home
WWW.SINGLEFEED.COM
About mShopperAbout mShopperMobile Commerce is Here!
Mobile Commerce Is Here!
Learn How mShopper™ Makes It
Quick, Easy, and Affordable
to Open Up A Mobile Store
Let’s Go Mobile!
82% of U.S. adults have cell phones
59% of U.S. adults are mobile internet users (access Internet wirelessly via a laptop or cell phone)
Mobile carriers are introducing more powerful, easy-to-use phones and faster services (3G, 4G, etc.) which makes mCommerce easier
35% of all adults have cell phones with apps
Source: ABI Research, “Shopping by Mobile Will Grow to $119 Billion in 2015”
Your Consumers Are Mobile NOW
Mobile Is Everywhere, For Everyone, and For Everything
M-Commerce is Exploding = Huge New Channel
But going mobile is hard to do for most retailers
Retailers are scrambling to go mobile…….
Amazon eBay BestBuy Macy’s
Electronics Apparel Computers Books
It’s easy for the big guys
Case Study: ECommerce ≠ MCommerce
Walmart (web) Walmart (IPhone)
Mobilized
Hot Topic (web) Hot Topic (IPhone)
Not Mobilized
Will Hot Topicsucceed in mobile?
Could Hot Topic’s current mobile experience hurt
their brand?
Benefits of the Platform
Software-as-a-service & turn-key (no IT!)
Self-service (you control your own store)
Customizable to your brand’s look and feel
No up-front investment or commitment
Marketing tools & best practices included
mShopper takes care of inputting orders
For Merchants Simple search using just a few characters
Intuitive browsing: brand, category, keyword
Fast page-load times
SMS text reminders about products & offers
Hot Deals at push of a button
Easy purchase: just enter mobile # and PIN
Accessible on all mobile devices
For Mobile Shoppers
Mobile shoppers ≠ online shoppers
•More in a rush•Typically multi-tasking•Easily distracted•Shopping with a smaller screen &keyboard
Here’s What Retailers Get:
– Feature- packed mStores, work on all smart phones
– Built-in merchandising, marketing, analytics
– Powerful search
– Builds Mobile DB
– Get FirstDibs™
– Shopping cart integrated with web cart
– Mobile SALES!
Let’s See How it Works!
Learn How mShopper™ works
Let’s Go Mobile!
1. Welcome Screen
2. Create Account
Begin the process by creating an
account.
Begin the process by creating an
account.
Data Feed
Your data feed is the engine of your
mStore. Upload through a partner,
FTP or HTTP.
Your data feed is the engine of your
mStore. Upload through a partner,
FTP or HTTP.
4. Design mStore
Customize your mStore with
logos or use the editing bar.
Customize your mStore with
logos or use the editing bar.
5. Today’s Hot Deal
Feature new products on your
mStore homepage for all to see. It’s easy to change
frequently.
Feature new products on your
mStore homepage for all to see. It’s easy to change
frequently.
6. All Hot Deals
Your mStore also features a button for
All Hot Deals. You can add an unlimited
number of products.
Your mStore also features a button for
All Hot Deals. You can add an unlimited
number of products.
7. GetFirstDibs Sign-Up Form
It’s time to collect mobile numbers of shoppers who
want deals. Our custom tool makes it easy to build your
mobile subscriber database.
It’s time to collect mobile numbers of shoppers who
want deals. Our custom tool makes it easy to build your
mobile subscriber database.
Driving Traffic to Merchant’s mStores
Mobile Sign-Ups
Text alerts to product pages
Email to Database
Links to web sign-up form
Social / Viral Media
Links to web
sign-up form
Auto-redirect for mobile viewers
Form embedded on site
YourStore.com
3 Branded Mobile Apps in App Stores
(iPhone, BB, Droid)
Keyword Drivers in
Print/ RadioText XYZ to 1234
Bounce-back text
linkPaid Search
Links to web sign-up
form
PriceCrusher Mobile Mall
Mobile Search (Paid)
Mobile Search(Organic)
Mobile Banner Ads
mShopper provides tools in red boxes
We provide tools to integrate your sign-up
form into existing marketing efforts and
quickly build your mobile database.
We provide tools to integrate your sign-up
form into existing marketing efforts and
quickly build your mobile database.
Now it’s time to send our your alerts. Write
your own message and schedule when it’s sent!
Now it’s time to send our your alerts. Write
your own message and schedule when it’s sent!
Manage your entire mobile
commerce effort from one
page!
Manage your entire mobile
commerce effort from one
page!
Review all of your GFD analytics by opt-ins,
alerts sent, transactions, sales amounts, time
frame and, most importantly, we even
calculate your ROI.
Review all of your GFD analytics by opt-ins,
alerts sent, transactions, sales amounts, time
frame and, most importantly, we even
calculate your ROI.
Sales
Loyalty(repeat v. new)
mStore Traffic
Our mStore analytics convert data into various charts and
graphs to review over any set time frame.
Our mStore analytics convert data into various charts and
graphs to review over any set time frame.
Order Processing Made Easy
Option 1
(Recommend while sales
volume is low)
Option 2
(Necessary once substantial sales volume reached)
A. User logs in to account & purchases item from phone
A
Merchant
C
C. Order arrives to merchant similar to other affiliates (with our affiliate token). You handle transaction, refunds, shipping, order tracking, etc.
Benefits
• No tech investment required
• Happens w/in minutes
• Still tied in to your database for CRM and analytics
A. User logs in to account & purchases item from phone
A
Order Info
Your Product Buy URL
B
B. mShopper call-center rep manually inputs order info into your e-commerce site’s shopping cart, and buys *
* If product is out of stock or Product Buy URL is incorrect in data field, call-center rep calls user’s cell phone and tells them item is out of stock
Merchant
B
B. mShopper sends order info directly to your e-commerce system via API
API
Pricing Made Easy
Monthly Licensing
• Small Retailer $99• Medium Retailer: $499• Large Retailer $999
Per-Transaction Commission
•Greater of: 5% or your published standard affiliate rates*
Text Messaging
•100K+ messages sent monthly = 1 cent each•<100K messages sent monthly = 1.5 cents each
That’s it, nothing more!
Special Promotion for SingleFeed Customers
Get Started with mShopper today and receive these special offers!– mShopper Feed is free to all SingleFeed Customers (limited time offer)
Integrating with SingleFeed
Activating and Sending a Feed Takes Seconds– mShopper Feed is available in all service plans
Question & AnswerQuestion & Answer
WWW.SINGLEFEED.COM
Contact UsContact Us
SingleFeedRyan Douglas - [email protected]
800-705-8852 ext 2
mShopperKathryn Wardell – [email protected]
720-279-8028
WWW.SINGLEFEED.COM
ConclusionConclusion
Visit our sites for more information
www.singlefeed.com/blogwww.loveyourfeed.com
www.comparisonengines.comwww.mshopper.com/
WWW.SINGLEFEED.COM
@SingleFeed@MCommerceMadeEZ