Increase sales to your mobile shoppers with

The Mobile Experts Since 2005

Text BEAVERTONTo 80676 to view your

demo mStore®

1 out of every 7

Source: IBM’s CoreMetrics: Black Friday Report 2011. 14.3% of all traffic to US retail websites came from mobile devices

visitors to retail websites on Black Friday

used a mobile device!

Mobile became a serious sales channel during 2011 Holidays

Half of your traffic will be mobile by the end of 2013

2010 2011 2012 2013 2014 20150

500

1,000

1,500

2,000

2,500

Mobile Vs. Non-Mobile Internet UsersGlobal Forecast from Morgan Stanley

Non-Mobile Internet Users

Mobile Internet Users

Inte

rnet

Use

rs (

Mil

lio

ns)

Source: Mary Meeker & Morgan Stanley Research, 2010

Mobile internet usage overtakes non-mobile by Holiday 2013!

Mobile is the new acquisition channel

Source: mShopperU research across all merchants, September 2011

Percent of traffic to mStores coming from mobile searches for products, brands, or categories

(i.e. not returning customers typing in your brand name/URL directly)

80%

Send your mobile shoppers to mobile-optimized sites, or you will lose money!

--Google to its advertisers (September 2011)

Google’s game changer (they recognize the opportunity)

Why Google acted…non-optimized sites don’t convert

Current Mobile Site(non-mobile-optimized)

mStore(mobile-optimized)

VS.

Conversion Rates

Typically ~0.3% Can range from 1.0% to 3.0%!

The cost of low conversion rates is significant and growing!

↑ Click to use mCalculator on mShopper.com ↑

DESIGN & FUNCTIONALITY: Need to build for unique behaviors of mobile shoppers

VERSIONING: Need to adjust for hundreds of handsets & more released monthly. Thousands of combinations of screen sizes, browsers, interfaces, OS, etc.

IT: Building in-house requires skills and availability most retailers don’t have

BUDGET & TIME: Current solutions require significant investment and 3-6 months

MARKETING: Without marketing tools few will find your mobile store

But….going mobile is hard to do

mShopper makes it easy!

No IT Required

No Capital Budget Required

Platform-agnostic(works with any e-commerce platform)

Can Go Live in Minutes(not months!)

Feature-Rich & Customizable(100+ features, content management, custom

layouts, conversion-focused)

We Don’t Just Mobilize Your Website(mStore customized for mobile shopping behavior)

Built-in Marketing & Promotion(patent-pending tools drive traffic & sales)

Technology Updates Included(automatically get platform upgrades)

A True M-Commerce Partner(we’re performance-based & work for your success)

No Commitment Required(we’re confident in our ability to drive mobile sales)

mShopper Solution

mStoreBuilt for mobile

devices and mobile shopping behavior

Merchant Dashboard

Easily build, manage, market, and analyze

your mStore

Home PageCustomizable layout (modules & themes)

Auto-scrolling hot deals carousel

Popular categories & brands (automatic/select)

SMS sign-up form

Search EngineAutonomous search for mobile behavior

SOLR search engine customizable for your products

Shopper-friendly search results presentation

Easily sort and filter results, gallery display

Search box on every page

Product DetailsScrolling product image gallery (up to 10)

Automatic sales-price formatting

Easy size and color selection

Shipping cost calculator (increases conversions)

Easy-to-use tabbed display of product fields

Scrolling carousel of related products

Add-to-Wish-List feature

Product Reviews if available

Shopping CartUser-friendly shopping cart with unlimited items

Shipping cost calculator by zip code

Three popular alternative payment options in

addition to all major Credit Cards

Cart abandonment SMS reminders

Checkout

Streamlined 3-step checkout

Integration with current customer database

Three order-processing options:1. Shopping Cart API2. Live-Order Queue3. PCI-compliant Business Processing Center

Completely Redesigned Dashboard

• Built-in datafeed integrations with 20 popular data providers & formats Improved Wiki-style Help Center & How to Videos

• Even more customizations of color, content, merchandising, and layout Order processing via Live Order Queue

• Simpler & more powerful SMS Marketing (multiple landing pages) Enhanced Analytics

Completely Redesigned Analytics

Your business is unique, and so is your mStore

Build a mobile database and send text alertsTools to promote your sign-up form on web, in email, and in social media

Powerful for direct response & branding

Analytics measure key ROI metrics

SMS Marketing

SMS Helps Drive Traffic to Your mStore

Mobile Sign-Ups

Text alerts to product pages

Email to Database

Links to web sign-up form

Social / Viral Media

Links to web

sign-up form

Auto-redirect for mobile viewers

Form embedded on site

YourStore.com

Keyword Drivers in

Print/ RadioText XYZ to

1234

Bounce-back text

linkPaid Search

Links to web sign-up

form

Mobile Search (Paid)

Mobile Search(Organic)

Mobile Banner Ads

mShopper provides tools in red boxes

Review opt-ins, alerts sent,

transactions, sales amounts, time frame

and even ROI.

Review opt-ins, alerts sent,

transactions, sales amounts, time frame

and even ROI.

Performance Services Group (PSG) Your Exclusive Mobile Agency…

• Exclusive 1 on 1 client management & support• Merchandise & optimize mStore data feeds• Create brand impressions & direct response via SMS• Constant mobile shopper engagement• Performance audit & recommendations• Conversion feature assistance• 360 Marketing: Social media, traditional, print & creative

assets with promotional leadership

• Exclusive 1 on 1 client management & support• Merchandise & optimize mStore data feeds• Create brand impressions & direct response via SMS• Constant mobile shopper engagement• Performance audit & recommendations• Conversion feature assistance• 360 Marketing: Social media, traditional, print & creative

assets with promotional leadership

• Traffic, sales and conversion improvements• Beautiful, feature-packed mobile commerce platform• Save you time & resources & provide mobile education• Ownership of permission-based mobile cell phone database

• Traffic, sales and conversion improvements• Beautiful, feature-packed mobile commerce platform• Save you time & resources & provide mobile education• Ownership of permission-based mobile cell phone database

What We Do: What We Do:

Results:Results:

• Plans start @ $500/mo. pending scope of work• Ask about current PSG promotions & save more today!• Plans start @ $500/mo. pending scope of work• Ask about current PSG promotions & save more today!Pricing:Pricing:We know mobile… hire us to

help

Additional Information On Going Mobile

‒ mShopper’s Three Order Processing Options

‒ mShopper’s Pricing Made Easy

‒ Cost & time comparison of other vendors/ building in-house

Pricing Made Easy

Monthly Licensing

$99 - $299 - $499 - $999

based on web traffic

Performance-Based Fee

5% or published affiliate rate of each

transaction

Text Messaging

1 penny per message (Wow!)

Our pricing is designed so that we will be your mobile business partner – we will make sure you succeed

Licensing Costs: <100K visits = $99; between 100K and 400K = $299; between 400K and 1MM = $499; >1MM = $999Text Costs: Text Messaging costs 1.5 cents per message when not purchased in volume (<100K messages)

Performance Services Group

Starting at $500/month

Optional Fees Below

WE DO ITOur PCI-compliant Business Processing Center enters the order into your e-commerce cart

YOU DO ITWe email you the order info and your CSRs process like any ecommerce order (Live Order Queue)

AUTOMATEDOur Engineers work together and we set up an API directly into your cart

Order Processing Made Easy

We Know Mobile! We know you’re busy, so let our team of mobile experts do what it takes to optimize your conversion rate

Need Help? Use our Performance Services Team

• Detailed analysis of performance metrics (traffic, search, SMS, orders, conversions, etc.)

• Comparison vs. mShopper industry benchmarks

• Detailed recommendations for improving conversion rates

Performance

Audit

What We’ll Do

• Scheduling hot deals to keep content fresh

• Can use current promotions or analysis of shopper’s mStore search termsMerchandising

• Production of web & email assets to promote mStore and SMS sign-up form

• Production of homepage banner image to match e-commerce promotionsPromotional

Assets

• Recommendations to grow mobile database from all channels

• Create, schedule & send SMS alerts weekly using best practicesSMS Marketing

Pricing starts at just $500 per month – ask us for more info

mShopper Comparison

Source: CIO Magazine, 2/15/12

…expect to pay upwards of $200,000.

…it will take three to nine months.

It took 90 days and less than $150,000…

““ ””

“”

You can build it in-house …or use a non-self-service vendor

Source: Internet Retailer Magazine, 2/1/2012

In-House

In-House Costs

• Months of IT time to set-up

• Monthly maintenance & updates

• Lost IT time (other projects)

mShopper

Make Your Mobile Shoppers Smile And Bring More Money to Your Business by…

Going Mobile with mShopper Now!